Growth Marketer, T0
San Francisco, CA - USA
Job Summary
Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software we empower over 250000 businesses worldwide including Brex Navan Qantas SHEIN and many more with fully integrated solutions to manage everything from business accounts payments spend management and treasury to embedded finance at a global scale.
Proudly founded in Melbourne we have a team of over 2300 of the brightest and most innovative people in tech across 27 offices around the globe. Valued at US$11 billion and backed by world-leading investors including T. Rowe Price Visa Mastercard Robinhood Ventures Sequoia Salesforce Ventures DST Global and Lone Pine Capital Airwallex is leading the charge in building the global payments and financial platform of the future. If youre ready to do the most ambitious work of your career join us.
We hire successful builders with founder-like energy who want real impact accelerated learning and true ownership. You bring strong role-related expertise and sharp thinking and youre motivated by our mission and operating principles. You move fast with good judgment dig deep with curiosity and make decisions from first principles balancing speed and rigor.
Youre humble and collaborative; turn zerotoone ideas into real products and you get stuff done end-to-end. You use AI to work smarter and solve problems faster. Here youll tackle complex highvisibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you lets build whats next.
About the team
T:0s mission is to make finance run itself. We are turning accounting into autonomous infrastructure that closes the books reconciles and reports continuously so the people who own the outcome can stop worrying about busy work and start focusing on strategic decisions. Were a small elite builder-focused team inside Airwallex moving at startup speed with a scaled companys infrastructure and distribution behind us.
What youll do
Your job is to get the right people to our website and keep them engaged once theyve raised their hand. Thats the whole charter: top of funnel and lifecycle.
Today almost none of that machinery exists. Theres no attribution set up no landing page library no lifecycle program no paid motion running at any real scale. Youll have the opportunity to build it all. Youll be in the ad platforms in the CMS in the tag manager writing the email sequences and reading the numbers the next morning.
This is a hands-on-keys role on a team small enough that what you ship this week shows up in the pipeline next week. Youll work directly with our CEO Chief of Staff Product Marketer and Founding GTM hire.
This role is based in San Francisco.
Responsibilities:
Own paid acquisition. Manage our agency relationship and hold them to results. Own budget pacing channel mix creative testing and reporting. Our Founding GTM hire will help identify which channels are producing; youre the one who executes against that and makes the spend work.
Build the measurement spine. Pixels UTM conventions event tracking attribution. Right now we cant cleanly answer where did that lead come from thats your first month. Everything downstream depends on you getting this right.
Ship landing pages and run conversion rate optimization. Build pages fast test them kill the losers. You own the funnel from click to signup: page structure form design CTAs and the experiment cadence that improves them.
Own lifecycle marketing end to end. Design and run the onboarding nurture and re-engagement programs. Youll build the sequences set the triggers and own the metrics. Messaging gets reviewed before it ships but the program is yours.
Grow our distribution. Our Product Marketer writes the T:0 newsletter; youre responsible for the list it goes to actually growing. Same for every other owned channel.
Own technical SEO and organic social publishing. Site structure speed indexing schema and getting content out the door on the channels where our audience is.
Report on all of it. Bring a clear weekly read on whats working what isnt and what youre changing. Wed rather see a fast honest read than a polished one thats a week late.
Who you are
Were looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have but are not mandatory.
Minimum qualifications:
3 years in growth performance marketing demand gen or a similar hands-on role. We care far more about what youve personally shipped than where you did it.
Youve run paid campaigns yourself built them funded them optimized them not just sat in the readout.
Youre comfortable in the plumbing: tag managers UTM hygiene analytics tools a CMS or landing page builder. You dont need to be an engineer but nothing on that list should scare you. We use Webflow for our website and Hubspot for marketing automation right now
Youre genuinely analytical. You can pull a number know whether to trust it and say plainly what it means.
You move fast and youd rather launch something scrappy today than something perfect next month. This is a team where the bottleneck should never be you.
Preferred qualifications:
Experience marketing to founders or early-stage startups.
Experience at early stage (pre-seed/seed/series A) startup
Youve built lifecycle programs from zero not just maintained someone elses.
You use AI tools aggressively to move faster research copy drafts creative iteration analysis.
Youve managed an agency or external vendor and gotten real work out of them.
To protect you from recruitment scams please be aware that Airwallex will not ask for bank details sensitive ID numbers (i.e. passport) or any form of payment during the application or interview process. All official communication will come from an @ email address. Please apply only through or our official LinkedIn page.
Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition regardless of any other provision to the contrary.
Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit qualifications competence and talent. We dont regard color religion race national origin sexual orientation ancestry citizenship sex marital or family status disability gender or any other legally protected status when making our hiring decisions. If you have a disability or special need that requires accommodation please let us know.
About Company
Grow your business faster with Airwallex - global business accounts, high speed transfers, multi-currency cards, online payments, embedded finance, and more.