General Manager

Position Summary

The General Manager is responsible for the leadership performance and profitability sales and service location. This individual will operate the dealership as a small business leading sales service parts administration and customer service while ensuring the location meets its financial and operational goals.

The ideal candidate is a visible hands-on leader who builds strong teams establishes clear expectations holds people accountable and drives measurable results. Leadership accountability operational discipline and the ability to develop people are the most important qualities for success.

Key Responsibilities

Leadership and Accountability

• Provide hands-on leadership across sales service parts and administrative functions.
• Coach and develop department managers salespeople service employees and support staff.
• Establish clear performance standards individual goals and departmental priorities.
• Hold employees accountable for results customer service teamwork and company standards.
• Address performance issues promptly and recruit retain and develop high-performing employees.
• Build a culture of ownership communication urgency respect and continuous improvement.

Business and Financial Management

• Manage the location with responsibility for revenue profitability expenses staffing and customer satisfaction.
• Develop and execute budgets operating plans forecasts and performance goals.
• Review financial statements and key metrics including gross profit payroll inventory service productivity sales conversion and operating expenses.
• Identify opportunities to increase revenue improve margins control costs and strengthen operational performance.
• Protect company assets and provide senior leadership with accurate performance updates and corrective-action plans.

Sales Service and Customer Experience

• Lead the sales organization in achieving unit-sales revenue gross-profit and customer-experience goals.
• Review lead response follow-up conversion rates pricing inventory and individual sales performance.
• Oversee service and parts performance including scheduling technician productivity repair quality warranty work parts availability and turnaround time.
• Ensure strong coordination between sales finance service and parts before and after every RV delivery.
• Create a customer-first culture and personally resolve complex or escalated customer concerns when necessary.

Operational Excellence

• Establish consistent operating procedures and effective communication across all departments.
• Review dealership performance daily weekly and monthly and use data to drive improvement.
• Maintain a clean organized safe and professional dealership environment.
• Ensure compliance with company policies employment practices safety requirements and applicable regulations.
• Balance short-term execution with long-term team development and business growth.

Qualifications

• Five or more years of progressive leadership experience in RV automotive powersports marine heavy equipment retail or another dealership-based business.
• Previous responsibility for leading sales and service operations strongly preferred.
• Demonstrated success managing a location dealership branch or business unit with profit-and-loss responsibility.
• Proven ability to lead managers and frontline employees across multiple departments.
• Strong understanding of sales management service operations staffing budgeting inventory and customer service.
• Ability to understand financial statements operating reports budgets and key performance indicators.
• Strong communication coaching decision-making and conflict-resolution skills.
• RV industry experience preferred but strong dealership or location-management experience will be considered.

Leadership Profile

The successful candidate will be:

• A strong people leader who earns trust and sets clear expectations.
• A business operator who understands revenue profitability expenses and cash flow.
• Results-oriented and willing to hold managers and employees accountable.
• Visible approachable decisive and actively involved in daily operations.
• Customer-focused without losing sight of profitability and operational discipline.
• Consistent organized and committed to following through.

Measures of Success

• Dealership revenue gross profit and overall profitability.
• New and used RV sales performance and conversion rates.
• Service revenue technician productivity efficiency and turnaround time.
• Customer satisfaction reviews referrals and repeat business.
• Employee performance engagement retention and development.
• Inventory management expense control and cooperation across departments.