Executive Director, Multimedia and Digital Engagement

Job Summary

Responsible for leading multimedia production and digital engagement initiatives including social media video production photography HCC-TV and digital storytelling. Responsible for creation management and distribution of content across multiple platforms to enhance audience engagement and strengthen the colleges brand. Develops and implements content strategies that align with the colleges strategic communication and marketing plan as well as the HCC Strategic Plan ensuring consistent messaging increased visibility and meaningful engagement with internal and external audiences.

Executive level staff at HCC are system-wide leaders that share the responsibility to collaboratively support the one-college vision articulated in our strategic plan Embracing Houstons Future with college strategic priorities as measurable manifestations of our shared Mission Vision and Values.

Responsible for the design execution and effectiveness of a system of internal controls which provide reasonable assurance that operations are effective and efficient assets are safeguarded financial information is reliable and compliant with applicable laws regulations policies and procedures.

Manages Talent Engagement activities for direct reports as appropriate in regard to: recruiting and selection hiring and termination training development mentoring counseling and performance evaluations.

ESSENTIAL FUNCTIONS

Lead the Colleges multimedia and digital engagement efforts to ensure Houston City Colleges brand messaging and institutional priorities are communicated consistently across all colleges departments centers and programs.

Oversee multimedia operations production workflows project timelines and resources to ensure the timely delivery of high-quality operational efficiency innovative and brand-aligned content across multiple platforms.

Supervise the multimedia and digital engagement team directing content creation social media engagement and multimedia initiatives that strengthen the Colleges digital presence protect its reputation and support institutional priorities.

Provide strategic communications counsel media relations support and multimedia planning to the Vice Chancellor for Strategic Communications and Marketing and executive leadership.

Analyze multimedia performance metrics and audience engagement data to guide content strategy and continuous improvement.

Collaborate with district and college communications and marketing teams to coordinate multimedia production streamline workflows reduce duplication of effort and support divisional priorities through effective visual storytelling and digital engagement.

Develop monitor and evaluate key performance indicators (KPIs) for multimedia production digital engagement and social media performance; analyze trends measure outcomes and provide timely reports and recommendations to support executive decision-making and continuous improvement.

Prepare reports presentations and strategic plans for senior leadership regarding multimedia initiatives and performance.

Ensure compliance with copyright laws licensing agreements accessibility standards and institutional policies and regulations.

Build and maintain collaborative relationships with internal departments colleges and external partners to advance multimedia initiatives enhance stakeholder engagement and strengthen the Colleges institutional presence.

Perform other duties tasks and assignments as required.

QUALIFICATIONS

Education & Experience

Masters degree in marketing public relations communications public affairs or related field required

6 years experience in in marketing public relations communications public affairs or a similar field required.

Experience overseeing and executing specialized assignments that include numerous stakeholders and the use of multiple communications platforms preferred

Licensing & Certification

Valid Texas Driver License

Special Skills

MS Office Programs

Information Management Systems

Budget Management

Understanding of the local and national media landscape and target audiences as well as knowledge of the Houston and Texas communities

Large Group Presentations

Competencies

Acting as a Champion for Change

Thinking like an Entrepreneur

Driving for Results

Leveraging Opportunities

Setting a Strategic Vision

Attracting & Developing Talent

Inspiring & Motivating Others

Acting Strategically

Demonstrating Beliefs & Principals

Managing Resources

Working Conditions

General office. May frequently be required to walk; stand; sit; use hands to handle or feel; reach with hands and arms; and talk or hear. Specific vision abilities required by this job include close vision and distance vision. Use of personal computing equipment telephone multi-functioning printer photocopier file cabinets and calculator. Manual dexterity ability to lift up to 25 pounds ability to reach and bend and use 2-step stool while safely lifting and lowering boxes. Ability to travel to and from meetings training sessions or other business-related events. May be required to work after hours to include weekends and holidays.

SECURITY SENSITIVE: This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code 51.215