Executive Director, Analytics

Agency:

Omnicom Media

Job Function:

Strategy and Planning

Job Subfunction:

Research and Insights

Job Description:

ExecutiveDirectorBusiness Analytics



TheBusiness Analyticsteamispivotal in the delivery of modern agency are tightly integrated with planning and investment teams to deliver on and exceed our clientsbusiness goals.
Responsibilities
External facing responsibilities:
Set the visionstrategyand roadmap to deliverbleeding-edgemarketing sciences solutionsonyourportfolio of clients.

Defining and executing the data strategy: Uncoverdata needs/opportunities and develop a practical roadmap to get maximum value from 1st 2ndand 3rdparty data through integration and augmentation.

Develop relationships with clients by providingstrategic advisoryon how data and analytics can helpunlockstrategicopportunities.

Encourage creative use of datato solve clients business challenges and support clients growth in close alignment with Planning and Investment teams.

Providethought leadership around analytics research measurement and ad-technology concepts / methods / tools.

Developbest in classaudiencesolutions in collaboration with Planning and Investment teams.

Become a trusted advisor toclient leads and seniorclientsand consult on audience strategy measurement and advanced analytics.

Partnerwith the Planning and Investment teams on annual budget setting media plandevelopmentand ongoing budget / plan optimization.

Share POVsregardingindustry changes in the data and analytics space(future of measurementnewdatasolutions like clean rooms attentionmeasurementetc.).

Investigatethe impact of new data sources and technologies on the future of marketing and the vertical our brands areoperating.

Lead and mentor direct reports: Continually assess capabilities provide a roadmap for career growth and institute goals tobuildand expand skills.


Internal facing responsibilities:
Provide methodological support coachingtrainingand advice toyour direct reports and to the broader teams.

Recruitnew talent.

Lead the development of playbooksfor audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.

Build the pipeline andbe responsible forthe revenue goals ofMarketing Sciences.

Actively help to develop and growDTAofferingsby contributing toPOVs and exchanging knowledge with colleaguesat OM

Keep in front of industrytrends and developments by conducting research engaging intrainingand attending industry events.

Required Skills
Industry Knowledge in marketinganalyticsand data(1stand 3rdparty data solutions data lakes data clean rooms aggregated and user level data)

Experience inintegratedmarketing related to media and/or customer journey development including budgeting revenue forecasting ROIdevelopment.

Expertiseinaudience-based marketing and data-driven advertising

Solution development: analytic skills critical thinking and clarifying strategic & operational issues as relates to dataand -solving skills to drive issues to resolution.

Proven leadership ability and strong impactful client relationship experience

Stellar communication and presentation skills: we need someone who is articulateengagingand straightforward and above all caneffectively and convincingly translate unstructured businesssolutionsinto innovative customer marketing programs

Ability to train and coach colleagues for growth: being organized and detail oriented prioritizing work business writing & presenting conducting analysis and project management (scope budgeting timing)

Comfortable working in ambiguous situations

Passionate about driving changeby adopting emerging technologies in the advertising space

Education and Experience
A university degreeand13years ofdata and analyticsexperience in advertising management consultingmarketingordigitalconsulting

Knowledge of agency-side media campaign planning and execution process is desirable but notrequired

United States $154000.00 - $220000.00

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

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