Events Marketing Manager

We believe that investing in people is the most powerful way to drive successfor individuals and organizations alike.

As a public benefit corporation we partner with leading employers to unlock opportunities for their employees providing access to top-tier education programs that align with their employees career goals and the companys business goals.

Our mission goes beyond skill-building; were here to empower our partners employees to advance their careers elevate their expertise and achieve meaningful personal and professional growth.

No matter the team youre on our dedication to the success of our partners and their employees is what drives us. If youre passionate about making a difference and driving educational and professional advancement InStride is the place for you.

To get a better feel for our culture watch more here.

Candidates must be located in one of the following states to be considered eligible for employment: AZ CA CO CT DC DE FL GA IL IN KS LA MA MD MI MN MO NC NH NJ NV NY OH OR PA TX VA WA WI.

InStride is seeking an experienced Events Marketing Manager to lead events as a strategic B2B marketing and growth channel. This role will own the strategy and execution of InStrides event portfolio while partnering closely with Marketing and Sales to ensure events support our go-to-market priorities engage target accounts and audiences and contribute to pipeline growth.

The ideal candidate combines exceptional event execution with a broader B2B marketing mindset. You understand that a successful event extends far beyond the event itself and know how to connect events to integrated campaigns account-based strategies content digital channels and Sales activation to maximize their impact.

You are creative proactive analytical and detail-oriented with the ability to move seamlessly between strategy and execution. You will continually evaluate where and how InStride invests in events create memorable experiences for our audiences and use performance insights to improve impact and ROI.

• Strategic event marketing: Ability to translate business and go-to-market priorities into an event strategy that engages priority audiences and accounts supports broader campaigns and contributes to pipeline growth.
• Integrated campaign thinking: Ability to think beyond the event itself and partner across Marketing to activate content email digital ABM social and other channels before during and after events to maximize reach engagement and conversion.
• Sales and account alignment: Strong understanding of B2B sales motions and ability to partner with Sales and BDR teams to identify priority accounts generate meaningful meetings and engagement and turn event activity into measurable commercial outcomes.
• Event management expertise: Strong hands-on experience across event conceptualization sponsorships logistics staffing budgeting attendee experience lead tracking on-site execution and post-event follow-up.
• Measurement and optimization: Analytical mindset with experience defining event KPIs measuring account engagement and pipeline impact evaluating ROI and translating performance insights into recommendations for future investment.
• Cross-functional leadership: Ability to bring together Marketing Sales BDRs Design Product RevOps executives and external partners around a shared event strategy and execution plan.
• Project management: Excellent organizational and time-management skills with a self-starter mindset and the ability to independently manage multiple complex projects in a fast-paced environment.

• 5 years of B2B marketing experience with significant experience owning events integrated campaigns field marketing demand generation or ABM programs.
• Demonstrated experience managing complex in-person events sponsorships executive experiences and/or virtual events end-to-end.
• Experience using CRM marketing automation and/or ABM platforms to support audience targeting event activation attribution and measurement.
• Experience with account-based marketing and target-account activation strategies strongly preferred.
• Creative analytical resourceful and curious with a drive for continuous improvement and a willingness to challenge how things have traditionally been done.

• Own InStrides integrated event strategy across sponsored events hosted experiences in-person programs virtual events and webinars ensuring investments align with go-to-market priorities target industries priority audiences and business objectives.
• Build the business strategy for priority events defining the objective target accounts and personas desired audience actions Sales activation plan supporting marketing channels and success metrics before execution begins.
• Plan and execute customer prospect executive and third-party events that create memorable experiences while advancing InStrides broader marketing and commercial objectives.
• Own end-to-end event execution including but not limited to sponsorships vendor selection and contracts registration messaging booth and experience design marketing materials staffing budgets timelines and on-site execution.
• Develop Sales activation strategies for priority events partnering with Sales and BDR teams on target-account outreach meeting generation event messaging attendee engagement and timely follow-up.
• Use performance insights to inform future event investments identifying which events audiences formats and activation strategies generate the greatest business impact and recommending where InStride should increase change or reduce investment.
• Maintain InStrides strategic events calendar and portfolio view ensuring event investments complement broader marketing campaigns and go-to-market priorities throughout the year.
• Travel may be required

We are looking for someone who is not only technically skilled but also enthusiastic about making ameaningful impact. If this description resonates with you were excited about the possibility of having youon our team. As a skills-driven employer we encourage you to apply if there is a skill-fit even in theabsence of years of experience.

Dont meet every single requirement Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At InStride we are dedicated to building a diverse inclusive and authentic workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyways. You may be just the right candidate for this role!

As an organization that champions investing in people its critical we walk the talk. Thats why InStride employees are eligible to enroll in 2800 online certificate and degree programs through our Step Forward program. Unlike traditional tuition reimbursement programs InStride covers your tuition upfront regardless of your course of study degree type or school - eligible to employees starting Day 1.

This role is also eligible for the following benefits:

• 401(k) plan with company match
• Flexible vacation policy
• Paid family leave
• Best-in-class health care benefits
• And more!

At InStride we foster a culture of belonging we support authenticity and intersectionality and we embrace and appreciate our differences. We do this by building a diverse pipeline of talent and ensuring equitable access to opportunities information and leadership. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you have a disability or special need that requires accommodation please let your recruiter know.

InStride recommends employees have their COVID vaccinations. InStride may require employees to have COVID vaccination before entering the office or attending any InStride-related even in the future. However we do not require this at this time.

For questions on how we use personal information of job applicants please refer to InStrides Job Applicant Privacy Policy.

Beware of recruiting scams. InStride does not require a financial transaction or any financial account information to be eligible for employment. If you receive a message purporting to be from InStride asking you for a financial transaction your financial account information or any other sensitive information please do not respond and let us know immediately at .

InStride is a human capital management company that helps organizations retain talent upskill employees and fill critical workforce roles through education programs. By breaking down barriers to learning fostering career growth aligned with organizational goals and simplifying program management InStride delivers lasting impact. Partnering with forward-thinking companies like Labcorp Adidas and SSM Health InStride drives meaningful social and business outcomes by providing access to life-changing education. Visit or follow InStride on LinkedIn for more information and up-to-date news.