Enablement Lead, AWS Marketing Integrated Demand Center

Own how AWSs biggest marketing plans reach the field and wider org. The IDP Enablement Lead is the bridge between marketing strategy and the sales specialist and partner teams who take it to customers equipping thousands of customer-facing Amazonians across nine solution areas with the content playbooks and context they need to win. If youve ever been on the receiving end of enablement and thought I could build this better this role is for you.

The AWS Marketing Integrated Demand Center (IDC) runs the Integrated Demand Plans (IDPs) the connected full-funnel plans that translate AWS marketing strategy into coordinated field and partner execution across nine solution areas (AI Connect Data & Analytics Developer European Sovereign Cloud ISV Migration & Modernization Quick and Startup). The IDP Enablement team exists to connect marketing strategy to field success: equipping the field partner and specialist teams who take the IDPs to customers and building the rhythm of business that keeps the whole system aligned.

We are looking for an IDP Enablement Lead to own how the IDPs are enabled adopted and understood across AWS Marketing and the field. This is an individual contributor role spanning three connected pillars: enablement content and assets field and partner activation and operational cadence and governance. You will own the enablement engine that keeps stakeholders current on what each IDP is doing build the playbooks and templates that let programs execute at scale and run the cadences that keep IDP v-teams field marketing and specialist teams pointed in the same direction.

The ideal candidate is a structured problem-solver who thrives in ambiguity can build operational rigor from scratch and drives alignment across multiple stakeholder groups without direct authority. They bring strong communication skills a bias for action and the ability to influence cross-functional partners in a fast-paced matrix environment turning complex multi-team plans into clear usable enablement that the field can act on. This role is equally suited for candidates from sales specialist or field backgrounds who understand what it takes to enable customer facing teams as it is for candidates with traditional marketing experience.


Key job responsibilities
Enablement content & assets
- Own the IDP enablement library playbooks templates onboarding materials and the team wiki keeping it current accurate and aligned to the latest IDP strategy and launches.
- Own and produce the recurring IDP newsletter and stakeholder communications leading with outcomes and pairing every update with clear business rationale.
- Build reusable frameworks templates and shared resources that let IDP programs execute consistently at scale.
Field & partner activation
- Serve as the single-threaded enablement partner between IDP v-teams and field specialist and partner teams (WWSO PMM AFX / WWFE Channels partner marketing).
- Translate IDP strategy and program plans into field-ready enablement and drive adoption across marketing and field stakeholders.
- Gather field and stakeholder needs and feed them back into IDP planning closing the loop between strategy and execution.
Operational cadence and governance
- Own the enablement operational rhythm planning cadences review forums and governance frameworks in partnership with central and IDP teams.
- Define and maintain governance standards so IDP enablement is consistent across all nine plans.
- Track enablement adoption and impact and surface risks opportunities and insights to leadership through regular reporting cadences.
- Drive automation and AI-enabled improvements to enablement and reporting workflows to improve efficiency and scale.

A day in the life
The IDP Enablement Lead operates with significant autonomy across high-visibility cross-functional work. You work with guidance from senior leaders on the most strategic decisions demonstrate strong execution and emerging strategic thinking and contribute to initiatives that improve how the entire IDP system is enabled and adopted. On any given day you might refine a field-ready playbook with an IDP v-team run an enablement review with specialist and field stakeholders publish the monthly IDP newsletter and pull together an adoption read-out for IDC leadership.

About the team
The IDP Enablement team sits within the AWS Marketing Integrated Demand Center. Our mission is to connect marketing strategy to field success making the IDPs usable adopted and understood by the teams who take AWS to customers. We work across all nine IDPs and partner closely with Strategy & Operations Content Strategy the Channels team SCPM leadership and geo teams and partner teams worldwide.

- 4 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience producing marketing promotional material for Owned & Operated channels

- Experience using customer research hard data and metrics to back up assumptions generate forecasts and assess the efficacy of marketing programs
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience building launch readiness frameworks standard work playbooks and scalable deployment mechanisms across multiple concurrent sites or experience in similar environments
- Experience in technology-related sales marketing or business development
- Experience in stakeholder and communication management
- Experience building operational frameworks from scratch in a fast-paced or ambiguous environment
- Experience leveraging AI tools and automation to improve marketing and enablement workflows

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at WA Seattle - 82700.00 - 141100.00 USD annually