eCommerce Director Chaco

Chaco started on the river in 1989 but we havent stood still since. While our heritage is in the water we have evolved into a brand that lives at the intersection of outdoor performance and everyday style.
Were a team that listens to our community and has the speed to turn a great idea into a viral reality. Our recent Inc. Best in Business Award for our Waffle House collaboration is the perfect example; it shows what happens when we move fast on a fun idea that our fans love. But we havent lost our edge on the trail either. Winning the Peak Gear Award from Blue Ridge Outdoors for the Rapid Pro proves that we are still the gold standard for technical river sandals.


The eCommerce Director will drive all aspects of Chacos eCommerce business including business development financial planning content strategy and development merchandising assortment strategy website design consumer experience strategy and optimization and eCommerce analytics.

Primary Duties:

• Drive eCommerce revenue growth maximize marketing investments and deliver to financial results. Set and gain alignment with brand team and leadership on long-term strategy to hit growth targets.

• Own all eCommerce KPIs relating to traffic generation channel management onsite conversion and after-sale metrics. Present weekly results and action to executive leadership.

• Collaborate with brand marketing leader to present brand and product stories online in a compelling way that delivers a rich brand experience to the consumer and integrates with other brand channel messaging (wholesale stores brand marketing etc.). Ensure brand and product stories are regionally relevant. Influence for global impact.

• Leads and owns the development of eCommerce overall digital marketing strategy to enhance our presence on-line connect relevant brand and product stories build a community and drive commercial opportunities.

• Develop and manage drive-to-site programs including online advertising paid search organic search brand building (national advertising and PR coordination) and affiliate marketing.

• Develops and drives real-time metrics to wisely engage commercial levers including advertising spend promotions marketing/social campaigns and other key decisions that affect brand eCommerce performance.

• Directs the marketing agency strategy and agency relationship to optimize paid media programs. Leads relationships with external agency partners.

• Lead the commercial eCommerce team by integrating brand and digital expertise to deliver a cohesive 52-week product and storytelling calendar across site email social and direct mail channels. Establish and manage cross-functional timelinescontinuously reprioritizing across merchandising content design buying and planningwhile driving a 52-week acquisition marketing calendar aligned to product launches and global brand strategy.

• Partner with brand and DTC leadership to develop and operationalize a long-term eCommerce and customer experience strategy ensuring alignment with brand positioning industry trends and evolving consumer expectations while enabling execution across the end-to-end digital customer journey.

• Drive merchandising assortment strategy in partnership with brand product development. Identify and evaluate white space merchandising opportunities and new growth initiatives by leveraging product and category KPI data consumer insights and market trend knowledge.

• Lead cross-functional projects with broader eCommerce brand and global functional leaders to drive operational excellence. Direct team and partners on how to best execute stories across digital platforms through understanding of latest interactive design techniques and consumer experience technologies. Drive the optimization of new technologies across platforms.

• Partner with Technology leadership to identify whitespace in the development roadmap.

• Develop plans and forecasts along with supporting marketing and capital budgets. Work cross-functionally to ensure successful end-to-end planning and execution of merchandise assortment and inventory levels taking into account brand goals and financial objectives.

• Develop process of analyzing business performance. Influence global leaders on changes within eCommerce brand and supporting teams that will elevate performance and address future forecasts.

• Performs duties consistent with the Companys AAP/EEO goals and policies.

• Performs other duties as required/assigned by manager.

Knowledge Skills and Abilities Required:

• 10 years of eCommerce experience. Proven results in driving commercial growth.

• Exceptional writing communication and presentation skills to drive effective collaboration and influencing within a matrix organization; including executive level and multi-cultural.

• Proven leadership skills with at least 8 years experience in leading a team.

• Strong interpersonal collaboration and project leadership and negotiation skills.

• Excellent analytical skills with ability to interpret and translate data into actionable proposals.

• Strong ability to multi-task and prioritize complex demands of time and resources.

• Comfortable in changing fast paced environment with tight deadlines.

Working Conditions:

Normal office environment. Some travel may be required.

Wolverine Worldwide has a flexible hybrid work schedule with three days in office and two days remote.

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Wolverine World Wide Inc. (NYSE: WWW) is a global footwear and apparel company driven by a vision toMake. Every Day. Better.Founded in 1883 the Company builds and grows iconic brands includingMerrellSauconyWolverineSweaty BettyChacoHush PuppiesStride RiteHYTEST andBates along with footwear licenses forCatandHarley-Davidson. Headquartered in Rockford Michigan the Companys products are sold in approximately 170 countries and territories worldwide. For more information visit.

In 2025 the Company was recognized by Footwear News as Company of the Year by Forbes as one of Americas Dream Employers Americas Best Employers for Women and Americas Best Employers for Company Culture and by Inspiring Workplaces as one of the Most Inspiring Workplaces Globally.

Wolverine Worldwide is a Certified Great Place To Work.

The above statements are intended to describe the general nature and level of work being performed and are not intended to be an exhaustive list of all responsibilities duties and skills which may be required.

Wolverine Worldwide Inc. is committed to creating a company that is as diverse as our consumers. We value the differences in one another and believe our differences make us stronger. Our diverse and inclusive corporate culture starts with the recruitment process. We are committed to being an equal opportunity employer. We aim to create equal opportunities for our associates customers and suppliers regardless of race color religion sex national origin age disability sexual orientation gender identity or any other legally protected characteristic.