E-commerce & Growth Marketing Manager

1. Paid Media & Customer Acquisition

• Manage and optimize paid advertising across Meta Google TikTok and other digital channels
• Develop and execute customer acquisition strategies
• Monitor and improve CAC ROAS conversion rate and LTV
• Manage campaign budgets bidding strategies audiences retargeting and creative testing
• Identify underperforming campaigns and continuously test new growth opportunities
• Partner with creative teams agencies influencers and content creators to develop and test advertising content

2. Shopify E-commerce & Conversion Optimization

• Manage and optimize the DTC Shopify customer journey
• Analyze customer behavior across:

Ad Click Website Product Page Reviews Add to Cart Checkout Purchase

• Identify customer drop-off points and opportunities to improve conversion
• Optimize landing pages product pages navigation offers and checkout flow
• Develop and manage A/B testing and CRO initiatives
• Work with developers and internal teams to implement website improvements

3. Growth Analytics & Customer Data

• Track and analyze key DTC metrics including CAC ROAS AOV conversion rate repeat purchase rate retention LTV and contribution margin
• Use GA4 Shopify Analytics attribution tools pixels and UTMs to understand customer behavior
• Analyze acquisition channels campaigns products creators and customer cohorts
• Identify which channels and customer segments generate the highest long-term value
• Develop dashboards and management reports that translate data into actionable business recommendations

4. CRM Retention & Customer Lifetime Value

• Manage customer lifecycle marketing through Email SMS Retargeting and CRM
• Develop and optimize:
  • Abandoned Cart
  • Post-Purchase
  • Replenishment
  • Cross-Sell / Upsell
  • Win-Back campaigns
• Develop customer segmentation and personalized marketing journeys
• Increase repeat purchase rate purchase frequency AOV retention and LTV
• Manage Klaviyo or similar CRM/lifecycle marketing platforms

5. Influencer Creator & Affiliate Marketing

• Recruit and manage influencers creators and affiliate partners
• Track performance beyond engagement and initial sales
• Analyze CAC sales repeat purchase and LTV by creator and affiliate
• Identify high-performing partnerships and allocate resources accordingly
• Integrate creator and affiliate performance into overall attribution and analytics

6. AI & Marketing Automation

• Identify and implement AI and automation tools to improve marketing efficiency
• Explore automated campaign optimization segmentation personalization reporting and creative testing
• Use customer data to identify predictive marketing opportunities including churn risk reorder timing product recommendations and LTV
• Automate repetitive marketing and analytical processes where appropriate

Qualifications :

• 4 years of experience in E-commerce Growth Marketing Performance Marketing or DTC
• Strong Shopify / DTC e-commerce experience
• Hands-on experience managing Meta Ads and Google Ads
• Strong understanding of CAC ROAS AOV Conversion Retention and LTV
• Experience with GA4 and digital marketing analytics
• Experience with CRM and lifecycle marketing preferably Klaviyo
• Experience with CRO and A/B testing
• Understanding of attribution tracking pixels and UTMs
• Strong analytical skills with the ability to translate data into actionable business decisions
• Strong project management skills and ability to coordinate with creative teams agencies developers and external partners

Preferred Qualifications

• Skincare industry experience strongly preferred; relevant beauty industry experience will also be considered
• Hands-on experience growing a skincare or beauty brand through DTC/e-commerce
• Understanding of skincare consumer behavior product positioning and repeat-purchase dynamics
• Experience with Triple Whale or similar attribution platforms
• Experience with TikTok Ads and TikTok Shop
• Affiliate and influencer/creator marketing experience
• Customer segmentation and personalization experience
• Familiarity with AI-powered marketing and automation tools
• Experience with high-growth or early-stage consumer brands
• Bilingual Korean/English preferred but not required

Additional Information :

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time