DRP Utilization Manager

Job Description

The Role

GM continues to enhance its Digital Retail Platform (DRP) which provides an omnichannel learning shopping and buying experience for all GM brands. The platform enables customers to buy or lease their next vehicle 100% online 100% in-store or anywhere in between.

Reporting to the Associate Director Digital Retail Platform this role leads the strategies operating rhythms analytics documentation and cross-functional execution needed to support dealer implementation and increase dealer adoption and sustained utilization of the DRP experience. The role connects dealer needs engagement product direction data integrity implementation readiness and scalable execution across the dealer network.

The overall objective is to provide product-related support for dealership platform implementation readiness and excellence and develop dealer post go-live support strategies to increase platform education and utilization to ultimately drive the desired business outcomes.

What Youll Do

• Define the DRP value proposition for dealers and field partners translating product capabilities into business outcomes dealer benefits and engagement messages.
• Develop and maintain utilization materials including value stories presentations job aids talking points and other enablement assets.
• Define the DRP Utilization methodology including business rules data inputs calculations reporting cadence governance performance bands thresholds and escalation triggers.
• Partner with Tech provider Analytics and Implementation teams to develop utilization tools dashboards workflows and actionable reporting.
• Lead and direct team of 16 DRP Performance Pros (DRP3) use of engagement dashboards; translate dealer feedback field observations utilization trends and performance data into priorities actions product enhancements and implementation decisions.
• Own the DRP3 monthly game plan with Entrega coordinate and execute dealer outreach lead monthly and quarterly report-outs and align dealer engagement with business strategy and measurable outcomes.
• Set DRP3 engagement direction and maintain feedback loops among DRP3s dealers Implementation Product Analytics and tech provider.
• Own the OEM Portal D360 enhancement agenda including prioritization roadmap communication dependency management decision-making and alignment with dealer utilization goals.
• Partner with Implementation to address dealer readiness product workflows training documentation data and change management needs.
• Maintain product and data integrity across D360-related capabilities including requirements configurations reporting logic and dealer-facing experiences.
• Own the DRP Training Guide Runbook SOPs and Product Manual ensuring effective governance version control stakeholder alignment publication readiness and ongoing training support.
• Structure and operationalize process documentation ownership handoffs review points success measures action logs decision records risks dependencies and required sign-offs before launch or scaled deployment.

Your Skills & Abilities (Required Qualifications)

• Bachelors degree required; BusinessMarketing Tech/Digital or a related area preferred.
• 5 years of experience in one or more of the following: product management or operations digital platform ownership analytics or utilization strategy dealer or field operations automotive retail implementation management process design operational excellence training development technical writing product documentation or change management.
• Highly motivated and self-driven with the ability to excel in a fast-paced dynamic environment.
• Strategic and analytical thinker who can translate utilization data dealer feedback and operational signals into clear priorities and actions.
• Strong structure discipline follow-through problem-framing problem-solving and decision-making skills with a focus on practical scalable solutions.
• Strong written and verbal communication skills including executive readouts dealer-facing materials process documentation and product guidance.
• Ability to manage multiple priorities work through ambiguity respond quickly to changing business needs and maintain strong attention to detail and data integrity.
• Comfortable leading operating rhythms facilitating meetings driving sign-offs and holding partners accountable.
• Familiarity with dealer operations digital retailing dealer engagement product adoption implementation practices dashboards performance reporting data-driven decision-making agile product development process mapping IT integrations data governance change management stakeholder engagement training and content development.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Dealer channel or field experience.
• Digital retailing eCommerce or Dealer Systems experience.
• Experience working with cross-functional technology and business partners.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship entry of GM as the immigration employer of record on a government form and any work authorization requiring a written submission or other immigration support from the company (e.g. H1-B OPT STEM OPT CPT TN J-1 etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week or other frequency dictated by their manager. The selected candidate will be required to travel <25% for this role. This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate. This position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.

About GM

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Benefits Overview

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