Dolby Careers Sr Manager, CRM and Email Marketing

Join the leader in entertainment innovation and help us design the future. At Dolby science meets art and high tech means more than computer code. As a member of the Dolby team youll see and hear the results of your work everywhere from movie theaters to smartphones. We continue to revolutionize how people create deliver and enjoy entertainment worldwide. To do that we need the absolute best talent. Were big enough to give you all the resources you need and small enough so you can make a real difference and earn recognition for your work. We offer a collegial culture challenging projects and excellent compensation and benefitsnot to mention a Flex Work approach that is truly flexible to support where when and how you do your best work.

The Marketing department creates passion and relevance for the Dolby Difference driving sell-in and sell-thru of Dolby enabled devices services content and experiences across multiple constituents partners creators consumers and developers.

Overview

Dolby is seeking a Sr. Manager Global CRM & Email Marketing to define and lead the global CRM and email marketing strategy across Dolbys owned digital ecosystem.

This role sits at the center of Dolbys audience engagement infrastructure. It is responsible for establishing global CRM strategy segmentation frameworks lifecycle journeys governance standards and performance measurement models while enabling Regional Marketing teams to activate campaigns in-market using shared platforms playbooks and best practices.

This role will partner closely with Global Digital Platforms & Technologies Regional Marketing teams Product Marketing and Business stakeholders to ensure Dolbys CRM capabilities are scalable data-driven AI-forward and aligned to global growth priorities across consumer partner and professional audiences.

Responsibilities

Global CRM Strategy & Governance

• Define and evolve Dolbys global CRM and email marketing strategy across B2C B2B and partner audiences.
• Establish global segmentation frameworks customer personas lifecycle journeys and engagement models.
• Develop scalable playbooks standards and best practices that enable regional teams to execute effectively while maintaining brand and operational consistency.
• Partner with Global Marketing and Digital leadership to align CRM strategy with business growth objectives and audience priorities.
• Ensure CRM initiatives are fully integrated with broader digital ecosystem touchpoints (web events partner activations product launches etc.).

Global Email Marketing Framework & Enablement

• Define global email marketing calendar frameworks aligned to:
  • Global campaigns
  • Regional/country activations (including 111 partner initiatives)
  • Always-on content programs (creator content titles product releases promotions)
  • Industry partner and consumer events
• Establish reusable campaign templates dynamic modules and automation frameworks to support both global and regional initiatives.
• Enable regional teams with toolkits templates documentation and performance benchmarks.
• Identify opportunities to leverage AI and automation to enhance personalization optimization and operational efficiency.

Customer Segmentation & Personalization Strategy

• Design and evolve global segmentation models based on behavioral demographic firmographic and engagement data.
• Define personalization standards across lifecycle stages audience types and regions.
• Drive adoption of dynamic content capabilities to increase relevance and engagement.
• Continuously refine segmentation and personalization strategies based on performance insights and evolving audience behavior.

CRM Platform Strategy & Optimization

• Partner with the Global Digital Platforms & Technologies team on CRM platform selection architecture and evolution.
• Partner with stakeholders to translate marketing requirements into scalable system capabilities and data models.
• Ensure CRM systems are integrated across platforms workflows and reporting systems.
• Establish global governance standards for data capture permissions and engagement tracking.
• Provide guidance and enablement to regional teams on CRM best practices and tool utilization.

Performance Measurement & Continuous Optimization

• Define global CRM KPIs aligned with broader Global Digital Marketing objectives.
• Establish standardized reporting frameworks and dashboards to track:
  • Subscriber growth (consumer partner professional)
  • Engagement (open rate CTR unsubscribe rate)
  • Retention and lifecycle progression
  • Conversion and revenue influence
• Analyze performance data to generate actionable insights and strategic recommendations.
• Leverage testing frameworks (A/B multivariate automation optimization) to drive continuous improvement.
• Use data-driven insights to evolve strategy segmentation and messaging approaches.

Compliance Data Governance & Trust

• Ensure compliance with global and regional data privacy regulations (e.g. GDPR CAN-SPAM) and permission-based marketing standards.
• Define data governance protocols to maintain data integrity accuracy and customer trust.
• Partner with Legal IT and Privacy teams to maintain robust compliance frameworks.
• Oversee data hygiene standards and ongoing database optimization processes.

Stakeholder & Regional Partnership

• Act as the global center of excellence for CRM and email marketing.
• Partner with Regional Marketing leaders to align global strategy with local market needs.
• Provide strategic guidance while empowering regions to adapt and activate within the global framework.
• Present performance insights strategic roadmaps and optimization plans to senior leadership.
• Foster strong cross-functional collaboration across Marketing Sales Product and Digital teams.

Qualifications

Education & Experience

• Bachelors degree in Marketing Business or related field
• 8 years of experience in CRM strategy lifecycle marketing or email marketing preferably within a global organization
• Demonstrated experience building and scaling CRM programs across multiple regions
• Strong experience with CRM and marketing automation platforms (e.g. Salesforce HubSpot Microsoft Dynamics Marketo)
• Experience integrating CRM systems within broader digital ecosystems

The Los Angeles Area base salary range for this full-time position is $153000 - 210000which can vary if outside this locationplus bonus benefits and some roles may also include equity. Our salary ranges are determined by role level and location. Within the range individual pay is determined by work location and additional factors including job-related skills competencies experience market demands internal parity and relevant education or training. Your recruiter can share more about the specific salary range and perks and benefits for your location during the hiring process.

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Dolby will consider qualified applicants with criminal histories in a manner consistent with the requirements of San Francisco Police Code Article 49 and Administrative Code Article 12

Equal Employment Opportunity:
Dolby is proud to be an equal opportunity employer. Our success depends on the combined skills and talents of all our employees. We are committed to making employment decisions without regard to race religious creed color age sex sexual orientation gender identity national origin religion marital status family status medical condition disability military service pregnancy childbirth and related medical conditions or any other classification protected by federal state and local laws and ordinances.