Director, Video Strategy & Content Ecosystem

What Your Impact Will Be: 

Video Platform Strategy & Audience Growth

Define Mattels global video strategy across YouTube FAST/CTV creator-led video social video and emerging platforms translating audience behavior cultural trends and performance data into growth opportunities.

Lead YouTube strategy and governance globally including channel architecture portfolio strategy programming frameworks audience development and distribution.

Develop differentiated strategies for made-for-kids audiences and general audience/adult fan and collector audiences based on their distinct behaviors content expectations and commercial opportunities.

Build strategic relationships with YouTube/Google and other priority video and distribution partners and identify emerging platforms formats and technologies relevant to Mattels audiences.

Content Strategy Development & Production

Develop platform-native video strategies and repeatable content formats that connect franchise priorities with audience needs and platform behavior.

Shape Mattels general audience and adult fan and collector content strategy including original series repeatable formats creator-led programming and new storytelling models.

Ensure major franchise moments live experiences partnerships and entertainment launches are designed as content engines that extend storytelling before during and after the moment.

Develop the role of creator-distributed video within Mattels broader strategy identifying opportunities to reach audiences through integrations recurring creator formats and creator-owned channels when owned-channel investment is not the most effective approach. Partner with Influencer Media and Partnerships teams on activation and measurement.

Partner with internal Production teams agencies studios creators and external production companies to develop content that is creative platform-native and financially efficient.

Evaluate creative concepts scopes of work production models and budgets ensuring investment is appropriate for the audience opportunity platform and expected performance.

Identify and manage relationships with YouTube-native studios producers showrunners and other specialized video partners.

Drive greater value from Mattels existing content library through strategic reuse re-editing atomization compilation and redistribution balancing net-new production with scalable content models.

Content Economics Monetization & Distribution

Establish frameworks for evaluating video investment and efficiency across production and media including production cost audience delivery watch time cost per view/watch hour paid media efficiency and content longevity.

Partner with Media to determine when paid support can accelerate audience and content growth and ensure investment decisions consider both organic and paid performance.

Develop and optimize Mattels video monetization strategy across YouTube advertising sponsorships and integrations licensing distribution FAST/CTV and other emerging commercial models.

Lead Mattels global video channel management and distribution capability establishing governance and best practices for channel management publishing metadata rights management and platform optimization.

Oversee agency and external partner relationships supporting channel operations and continue to simplify Mattels channel portfolio concentrating resources where they create the greatest strategic value.

Performance Intelligence & Video Center of Excellence

Translate audience behavior content performance platform analytics competitive benchmarks and marketplace trends into recommendations that actively shape programming production and investment decisions.

Establish measurement frameworks benchmarks and performance targets connecting video investment to audience growth engagement consumption efficiency monetization and franchise impact.

Build an ongoing test-and-learn agenda across formats talent content length publishing cadence distribution creative approaches and monetization models.

Lead Mattels Video Center of Excellence developing the playbooks standards operating principles and education that strengthen video capabilities across brands and markets.

Serve as Mattels senior advisor on YouTube and video strategy helping leadership teams make informed decisions about content investment platform opportunities production models and distribution.

Leadership & Cross-Functional Influence

Lead and develop a high-performing team spanning video strategy content development audience strategy and channel management.

Build strong cross-functional partnerships and establish clear roles and decision rights across teams involved in video strategy development production creator partnerships distribution and amplification.

Influence strategic decisions and align stakeholders around shared audience and business outcomes.

Qualifications :

What Were Looking For:

1015 years of experience across video strategy digital content audience development production programming or platform strategy within entertainment media digital platforms studios agencies or global consumer brands.

Deep expertise in YouTube strategy programming channel growth audience development optimization and monetization.

Strong understanding of the broader digital video ecosystem including FAST/CTV creator platforms social video and emerging distribution models.

Demonstrated experience developing or commissioning digital video content and working directly with production companies studios producers creators and creative teams.

Strong production and financial fluency including experience evaluating creative treatments scopes budgets schedules and production models.

Demonstrated ability to connect content investment with audience performance monetization and business outcomes and make strategic tradeoffs across a portfolio.

Experience using audience performance and competitive data to establish benchmarks set targets and shape programming creative development and investment decisions.

Exceptional strategic thinking editorial judgment executive communication and leadership skills with the ability to operate across creative analytical and commercial disciplines.

*The pay range is indicative of projected hiring range however base pay will be determined based on a candidates work location skills and experience. Mattel offers competitive total pay programs comprehensive benefits and resources to help empower a culture where every employee can reach their full potential. 

Additional Information :

Dont meet every single requirement At Mattel we are dedicated to an inclusive workplace and a culture of belonging. If youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattels Talent Community and start receiving exciting updates about our company our employees and our culture. Also interested in signing up for job alerts Do so here!

How We Work:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands including Barbie Hot Wheels Fisher-Price American Girl Thomas & Friends UNO Masters of the Universe Matchbox Monster High MEGA and Polly Pocket as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys content consumer products digital and live experiences. Our products are sold in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattels award-winning workplace culture has been recognized by Forbes Fast Company Newsweek Great Place to Work TIME and more.

Visit us at  of recruiting scams: Mattel will only contact you through official @ or @ email addresses and will never ask for payment or sensitive personal information during the hiring process.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers and all applicants will receive consideration for employment without regard to race ethnicity color national origin religion sex gender gender identity or expression sexual orientation veteran and protected veteran status disability status and or any other basis protected by applicable federal state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Corporate Philanthropy

Remote Work :

No

Employment Type :

Full-time