Director, US PADCEV Consumer

ROLE SUMMARY

Pfizer Commercial Oncology is introducing the world to the next era of cancer care. With a growing portfolio of novel therapies industry-leading R&D and a goal of delivering eight breakthroughs by 2030 across major cancer types were translating cutting-edge science into market-shaping impact. Here youll partner with exceptional colleagues across scientific medical and manufacturing teams backed by advanced digital and AI-enabled infrastructure and the authority to accelerate medicines from discovery to delivery. Guided by our values of courage excellence equity and joy youll have the opportunity to stretch your skills and build a career that evolves with youacross teams roles and the Pfizer us to make history for patients for their families for the future.

First launched in 2019 PADCEV has changed the treatment landscape by becoming a standard of care for the treatment of locally advanced/metastatic urothelial carcinoma (la/mUC). Since last November we received two approvals in Muscle Invasive Bladder Cancer (MIBC) that is establishing PADCEV pembrolizumab as the new standard.

PADCEV is a dynamic challenging high-priority brand within the Pfizer Oncology portfolio. This role will lead Patient Strategy with close collaboration with our co-promote partner Astellas and the Pfizer Patient Marketing Manager to develop execute and measure all Patient initiatives.

The PADCEV brand team needs someone who can thrive in a fast-paced environment with the broader commercial team cross-functional partners alliance partners and be nimble and comfortable with ambiguity at times. Strong communication project ownership proactivity formal/informal leadership and adding to a positive team culture are all requirements for this job.

ROLE RESPONSIBILITIES

• Lead all Patient strategy and related promotional planning execution and measurement for the PADCEV brand
  • Including Omnichannel Patient Engagement strategy: website digital and social efforts YouTube unbranded sites
• Lead Creative & Media agency to ensure tactics are effectively executed and measurement plans are identified and delivered
  • Accountable for Consumer agency budget to ensure projects are completed on time and within scope
• Lead Market Research to evolve Patient Strategies as part of lifecycle management i.e. post- MIBC launch; establish ongoing research needs to assess KPI performance in patient initiatives
• Build and refine CRM Program and drivers to enhance patient and caregiver education to improve patient experience and avoid unnecessary early discontinuation
• Identify opportunities for Field Force tactics to improve patient education around AE management
• Partner closely with Advocacy Corporate Communications and CMO to identify synergies in bladder cancer initiatives and reducing redundancies and optimize investments
• Manage additional vendors e.g. Snow Millenium Navigating Care on various patient initiatives
• Collaborate closely with co-promote partners MLR and the broader Pfizer marketing team to assess and refine strategies as needed
• Provide oversight/partnership to Marketing Manager who supports Patient derivative tactics

BASIC QUALIFICATIONS

• Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers develop and coach others oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.

• BA/BS degree required 8 years work experience or MBA 7 years of work experience
• Significant patient marketing experience 4 years is mandatory
• 6 years of working on a brand team or with MLR is mandatory
• Agency or vendor management experience including strong budget management required
• Track record of innovation leadership and mentoring others
• History of actively adding to a positive team culture; working well with various functions or background colleagues across different levels of work experience
• Demonstrated ability analyze market research customer needs extract key insights and translate these into meaningful strategies and in market results
• Demonstrated ability to translate strategies into impactful execution of tactics and measure KPIs
• Demonstrated ability to manage and deliver results on multiple complex competing projects in a deadline-oriented environment
• Agile mindset:Track record of pushing boundaries and not accepting status quofinding ways to deliver in the face of accelerated deadlines

PREFERRED QUALIFICATIONS

• Oncology or Rare Disease experience preferred but not mandatory
• Alliance experience

NON-STANDARD WORK SCHEDULE TRAVEL OR ENVIRONMENT REQUIREMENTS

• Up to 20% Travel

Other Job Details

• Last Date to Apply for Job: Sept 29 2026
• Work Location Assignment: Must be able to work from the assigned Pfizer office 2-3 days per week or as needed by the business

The annual base salary for this position ranges from $162900.00 to $271500.00. In addition this position is eligible for participation in Pfizers Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of lifes moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution paid vacation holiday and personal days paid caregiver/parental and medical leave and health benefits to include medical prescription drug dental and vision coverage. Learn more at Pfizer Candidate Site U.S. Benefits (). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa FL or any location outside of the United States.

Relocation assistance may be available based on business needs and/or eligibility.

Candidates must be authorized to be employed in the U.S. by any employer.

U.S. work visa sponsorship (such as TN O-1 H-1B etc.) is not available for this role now or in the future.

To learn more about acceptable and prohibited uses of AI during the recruitment process please review our candidate AI-use guidelines available onPfizer Careers.

Marketing and Market Research