Director, US Breyanzi Patient Marketing
Job Location:
Madison, OH - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
At Bristol Myers Squibb our employees often ask Who are you working fora question that fuels collaboration accountability and urgency in our work. Our purpose-driven culture inspires us to discover develop and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work opportunities for growth and a supportive environment that values inclusion wellbeing flexibility and comprehensive benefits. This is work that transforms the lives of patients and the careers of those who do it.
Position Summary:
This role leads Breyanzis patient marketing strategy with a core objective of driving CAR T class growth and Breyanzi differentiation among eligible lymphoma patients caregivers and advocacy partners. The Director owns patient messaging and engagement strategy omnichannel strategy and performance and patient testimonial activation leading and developing a dedicated patient marketing team. This role sits within the broader Breyanzi brand team operating in a competitive fast-moving CAR T environment across multiple indications.
We are seeking a strategic patient-focused leader who thrives in a collaborative environment and is passionate about expanding access to transformative cell therapy.
Key Responsibilities:
Develop and execute patient education and awareness strategies to expand understanding of CAR T therapy and drive engagement with eligible lymphoma patients.
Increase Breyanzis recognition as a differentiated treatmentoptionamong patients caregivers and advocacy groups.
Lead direct-to-patient (DTP) marketing initiatives that effectively communicate the benefits of CAR T therapy and provide clear accessible information about the treatment process.
Collaborate with patient advocacy groups to ensure alignmentoneducational efforts and drive initiatives that empower patients to explore CAR T as a treatmentoption.
Activate and elevate the voices of CAR T-treated patientsutilizingtestimonials and real-world experiences to inform and inspire others considering this therapy.
Lead the development and execution of the Direct-to-Consumer (DTC) non-personal promotion (NPP) and paid media strategyleveragingdynamic targeting to reach and educate eligible patients and caregivers effectively.
Partner with key matrix team members including medical market access corporate communications analytics channelstrategyand patient voice & engagement teams to ensurea holistic approachto patient engagement.
Leverage data market research and insights to refine patient education strategies and ensure messaging resonates with target audiences.
Drive the planning and execution of key senior management reviews and presentations.
Foster a culture of collaboration and innovation across BMS stakeholder groups.
Lead mentor and develop the patient marketing team.
Key Qualifications & Experience:
Priorpeopleleadership and in-line brand marketing experiencevaluedhighly with a minimum of 10 years of marketing experience.
Experience in patient marketing direct-to-patient campaigns or patient advocacy initiatives is strongly preferred.
Prior experience in Oncology/Hematology or an understanding of the oncology/hematology marketplace is recommended.
MBA orotherAdvanced Degree Preferred.
Proventrack recordofeffectivelydriving performance within a matrix organization with strong organizational interpersonal and communication skills.
Strong ability to develop andmaintainrelationships with patient advocacy groups and key external stakeholders.
Analytical and strategic thinking skills with the ability to translate patient insights into impactful marketing strategies.
We hire for skills and capabilities not just credentials if this role excites you but doesnt perfectly match your resume we encourage you to apply anyway.
Compensation Overview:
The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully carefully considering the nature of the role required skills work location schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors and individual team or Company performance.
Benefits:
Subject to the terms and conditions of the applicable plans then in effect you may be eligible to participate in our comprehensive benefit plans including wellbeing support retirement and financial protection benefits and insurance offerings (medical dental vision life and disability).
U.S.-based exempt employees are eligible for Flexible Time Off (FTO) which provides paid time off without a set accrual limit subject to manager approval along with 11 paid company holidays each year.
Non-exempt employees RayzeBio employees and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval) 11 paid company holidays and 3 optional holidays.
Depending on eligibility employees may also have access to additional time-off benefits including paid sick leave up to two paid volunteer days per year summer hours flexibility and leaves of absence for medical personal parental caregiver bereavement or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Years Day.
U.S.-based job seekers can explore full benefit offerings at We Work
Where you work matters because collaboration innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential site-by-design field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at People with Disabilities
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process reasonable workplaceaccommodations/adjustmentsand ongoing support in their roles. Applicants can request a reasonable workplaceaccommodation/adjustmentprior to accepting a job offer. If you require reasonableaccommodations/adjustmentsin completing this application or in any part of the recruitment process direct your inquiries to. Visit access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS will consider qualified applicants with arrest and conviction records pursuant to applicable laws in your area.
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R: Director US Breyanzi Patient Marketing
Required Experience:
Director
About Company
Bristol-Myers Squibb is a global biopharmaceutical company focused on discovering, developing and delivering innovative medicines for patients with serious diseases. Our medicines are helping millions of patients around the world in disease areas such as oncology, cardiovascular, immu ... View more
