Director, Strategic Planning

Agency:

Weber Shandwick

Job Function:

Strategy and Planning

Job Subfunction:

Strategy

Job Description:

Who We Are
Weber Shandwick is more than a leading global PR agency werean engagement agency working at thecutting edgeof the new media and content creators who engage people IN the story. Our success is built on a deep commitment to client service creativity collaboration and our people. We engage stakeholders in new and creative ways to build brands and reputations that last.
About the Role
Weber Shandwick is seekingaDirector of Strategic Planning to join our this role you will act as the strategic engine for a diverse range ofCPG food & beverage brand andconsumeraccounts fueling their brand positioning and creative strategies. You will driveday-to-day creative strategy for key clientsincluding a majorCPGbrandacross both social and earned media.
This position is tied to ourChicagooffice andChicagoarea residency is highly preferred.
About You
You are an amazing creative thinker with a deep passion forculturetrendsand business curious about consumer mindsets and the drivers of behavior changeyou area natural storyteller who relishes finding just the right words to make a pointareable to frame complex problemscanuncover succinct ah-ha insights andcanexplain what it all means in a simple compelling narrative. Open-minded inclusive and empathetic you can seamlessly work across diverse media platforms and quickly pivot to adapt to the unpredictability of todays fast-changing culturaland mediaenvironments.
What Youll Do
Creative & Brand Strategy:Drive the day-to-day creative strategy for key accounts crafting brand narratives creative briefs and messaging frameworks that serve as a true north star for client communications.

Insight Generation & Research:Assist in the crafting and evaluation of primary quantitative and qualitative research to segment audiencesidentifyinfluencerscommunitiesand uncover actionable insights.

Cultural Intelligence:Read continuously tomaintaina deep understanding of fast-moving cultural issues leveraging emerging events and insights to proactively reshape client assignments.

Campaign Strategy & Storytelling:Translate performance data emerging cultural trends and real-time insights into actionable strategy proactively re-shaping andoptimizingclient assignments. You will build and deliver clear high-impact client reports and presentations that drive decision-making.

Data & AI Integration:Seamlessly integrate Weber Shandwicks proprietary AI tools into your daily workflow and leverage industry-standard subscription data tools ( Mintel) to inform andvalidateyour strategies.

Cross-Functional Collaboration:Actively contribute to client meetings creative brainstorms and strategy sessions while cultivating fruitful relationships with creative and digital strategists research/analytics experts account teams and junior strategists.

What Youll Bring
Basic Qualifications:

Proven professional experience in strategic planning creative strategy oraccount planning ideally within an agency setting.

Demonstrated experience developingcreative briefspersuasive pitchdecks and cross-platform creative strategies (specifically across social and earned media).

Familiarityleveragingconsumer data platforms and social listening tools (such asAcxiomTalkwalker Mintel).

Competencies:

Analytical Storytelling:The ability to frame a problem develop succinct ah-ha insights and translate complex data into a simple compelling story.

Cultural Savvy:A deep passion for and understanding of the nuances ofculture and trends

Curiosity & Empathy:An open-minded inclusive and empathetic approach driven by an endless curiosity about consumer behavior and mindsets.

Agility:The ability to pivot quickly and seamlessly navigate the unpredictability of fast-changing cultural environments.

Future-Forward Mindset:A proactive willingness to adopt and integrate emerging AI technology into your daily workflow.
$100000-$125000

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

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