Director, Programmatic
Job Location:
New York City, NY - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Agency:
Omnicom MediaJob Function:
MediaJob Subfunction:
Performance MediaJob Description:
About the Role:
Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients. You are the expert when it comes to programmatic within the agency you are proficient with DSP platforms (Tradedesk DV360 Amazon) and you use your expertise to drive growth. This includes initial planning execution monitoring optimization analysis and reporting.
This role will lead as the day-to-day subject matter expert (SME) for programmatic for our clients providing strategic recommendations analysis and reporting as well as responding to ad-hoc requests. You will be the one responsible to target customers create compelling and engaging ads with our creative team and to deliver outstanding communication service and campaign performance for our clients.
Key Responsibilities:
- Serve as the clients go-to expert in Programmatic while also overseeing Search and Social channel performance for client campaigns
- Own end-to-end campaign strategy and execution across DV360 The Trade Desk Amazon DSP Google Ads Meta and more
- Build and present multi-channel media plans with clear budget allocations KPIs pacing and testing roadmaps
- Drive continuous optimization using a deep understanding of real-time bidding audience segmentation and platform algorithms
- Collaborate with creative and analytics teams to develop test-and-learn strategies that improve performance across all channels
- Provide high-touch communication with clients including strategic recommendations performance reporting and actionable next steps
- Stay ahead of trends in ad tech platform capabilities and data privacy regulations to inform and future-proof campaign strategy
- Analyze performance across channels synthesize insights and deliver executive-level reporting and recommendations
- Develop strategic roadmaps and test plans that ladder up to client business goals with a strong focus on efficiency and scale
- Train and mentor junior team members in performance marketing best practices and platform fundamentals
- 5 years of experience in paid media with deep hands-on expertise in Programmatic advertising (DV360 The Trade Desk Amazon DSP)
- Proven experience managing large-scale data-driven media campaigns across Search (Google/Bing) and Social (Meta TikTok LinkedIn)
- Skilled in performance analytics forecasting pacing A/B testing and translating insights into action
- Comfortable managing multi-million dollar budgets with accountability to strict performance KPI
- Excellent communication and client-facing skills with the ability to simplify complexity and drive alignment
- Strong understanding of attribution models conversion tracking and incrementality testing
- Self-starter mindset and thrives in a fast-paced entrepreneurial and collaborative environment
United States: $100000.00-$150000.00
Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed and were focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join uswe look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: US Job Seekers:
It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race religion color ethnic origin gender gender identity age marital status veteran status sexual orientation disability or any other basis prohibited by applicable federal state or local law. EOE/AA/M/D/V/F.
Required Experience:
Director
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