Director of Retail Sales

We are seeking a Director of Retail Sales to own revenue production for Lakeshores retail channel. Youll spend about 75% of your time on the road with our stores. Working in close partnership with the Vice President of Stores youll be accountable for total retail revenue setting the sales strategy for assigned goals and driving the programs and selling behaviors that generate conversion basket growth institutional sales and outstanding customer engagement. 

Youll be the revenue leader for our stores. Together with the Vice President of Stores youll set the selling strategies priorities and recovery plans and our Retail Territory Managers will lead the teams that bring them to life in every location. Youll lead through the quality of your plan the strength of your programs the clarity of your insight and close partnership with the field.  

Youll translate company priorities into a clear measurable sales plan for every store. Were looking for a commercially sharp leader who brings a clear point of view and a recommendation backed by evidence. Its meaningful work: every program you launch helps more teachers families and schools find what they need in our stores. 

A day on the job looks like this: 

• Driving total retail revenue with the Vice President of Stores including the annual sales plan the rolling forecast and executive updates that lead with a clear recommendation 
• Leading chain-wide selling programs such as customer outreach educator partnerships community events loyalty and four-wall conversion and scaling what works 
• Defining recovery plans for at-risk stores with the Vice President of Stores and Territory Managers using store visits to diagnose root causes and tracking results against KPIs 
• Leading the retail B2B and outreach strategy across educator school childcare and community segments and connecting stores with Inside and Institutional Sales so no lead gets lost 
• Evolving the Lakeshore selling model and standards along with the playbooks and training that help store leaders deliver it 
• Optimizing performance through data setting the two or three highest priorities each period with the Vice President of Stores 
• Providing one of the retail channels voices with Marketing and Merchandising on promotions pricing tests and launches and measuring the sales lift 

Qualifications :

Got the skills and experience Heres what were looking for: 

Required:

• 7 years of progressive retail sales leadership including chain-wide or multi-region sales strategy ownership 
• 3 years carrying a revenue number or P&L line with demonstrated delivery against it 
• Proven record designing sales programs and scaling them across a multi-unit fleet with measurable revenue results 
• Strong financial fluency including budgeting forecasting opportunity sizing and margin impact 
• Candidates should ideally reside in the Mid-West area. The role requires overnight stays 3 times per week with 75% of the time spent traveling

Preferred: 

• Experience building B2B institutional or community outreach sales within a multi-unit retail business 

What Sets You Apart 

• You have sharp commercial judgment and know which revenue opportunities are real and which are noise 
• You build the case from data and can defend it with executives 
• You effectively influence peers executives and field leaders without direct authority. 
• You communicate concisely lead with a recommendation and back it with evidence 
• You bring program design and project management discipline from concept through measured outcome 

Additional Information :

And heres our end of the bargain!

• Salary: $120000-$140000
• Bonus eligible
• Paid leave for new parents to support work/life balance and family bonding
• Excellent medical/dental and vision coverage EPO PPO and HSA
• 401(k) retirement plan with company contribution (because you will retire someday)
• Flexible benefits choose what you like ignore the rest
• On-site preschool for our employees children
• On-site employee gym for all levels/fitness needs
• Generous employee discount
• Casual dressand we really mean it

At Lakeshore we know our diversity makes us stronger and when everyone feels included and valued we all win. We strive to embrace our differences and create an intentionally diverse and inclusive community that is representative of the teachers families and children we serve.

We know we couldnt do the extraordinary things were doing without the people on our team. Thanks to the passion and enthusiasm of this spectacular group Lakeshore is more than a great place to workits a great experience to be part of. Day in and day out we give everything weve got to create products that instill a sense of wonder and foster a true love of learning. To help maintain this high bar for success were constantly on the lookout for people to join us. So if youre a down-to-earth professional who shares our desire for making a difference wed love to hear from you.

To learn more about Lakeshore visit Employment Opportunity Policy 
 
People are selected to become members of the Lakeshore family based on skill merit and mind-boggling talentnot based on race color creed sexual orientation gender or gender identity marital status domestic partnership status military status religion age national origin ancestry alienage AIDS or AIDS-related complex status genetic information predisposition or carrier status status as a victim of domestic violence physical or mental disability or any other characteristic protected by applicable law. If things arent equal we all lose. 

To learn about how we collect and use Applicant information please visit our Employee/Applicant Privacy Policy. 

Lakeshore is an E-Verify employer. We use E-Verify to confirm the employment eligibility of all newly hired employees. 

Please see the E-Verify Participation Poster and Know Your Rights Poster in English and Spanish for more information. INDRLL1

Remote Work :

No

Employment Type :

Full-time