Director of Mass Market – High-Performance AI and Compute

We are seeking an experienced Director of Mass Market to lead our strategic expansion into mass market segments. Mass market expansion is a key corporate initiative at Renesas. Reporting to the High-Performance AI and Compute (HPAC) Product Line Head you will own the complete transformation of the product line operations infrastructure and go-to-market strategy to serve mass market customers.

The HPAC product linepart of the Performance Computing Power (PCP) divisiondevelops high-performance digital multiphase voltage regulator solutions for AI cloud infrastructure data centers servers networking and emerging computing markets. As Director you will define the mass market product strategy and roadmap build and lead a high-performing team of product managers and marketing specialists at various experience levels and execute the operational transformation to unlock mass market opportunity at scale.

Mass market represents a significant growth opportunity for HPAC not only to expand our revenue streams to mass market but also to improve our operational efficiencies supporting our entire customer base. This role is fundamental to unlocking that potential.

This newly created director role is a pivotal opportunity to shape the future of power solutions in one of the fastest growing product lines in Renesas. This is a critical leadership role that will shape the future growth trajectory of our product line.

Strategic Planning & Operations Transformation

• Develop a comprehensive operational plan to enable mass market reach including required infrastructure organizational structure processes and procedures.
• Identify gaps in current operations and design scalable solutions that support mass market scale.
• Establish key performance metrics and success criteria for mass market penetration
• Present quarterly roadmap and progress updates to executive leadership

Product & Operations Scaling

• Partner with Product Management Product Development and Applications Engineering teams to align product roadmap with mass market requirements
• Lead cross-functional efforts to adjust design manufacturing and support operations for cost-competitiveness and scalability
• Ensure product quality reliability and support meet mass market customer expectations
• Manage product portfolio rationalization to optimize for mass market segments

Distribution Channel Strategy & Enablement

• Build and manage relationships with distribution partners
• Lead the development of channel enablement programs training and marketing support to drive Partner success
• Define channel margins pricing and incentive structures that drive volume growth
• Monitor channel performance and adjust strategies to meet volume and margin targets

Market Expansion & Customer Programs

• Define target mass market segments and develop go-to-market strategies for each.
• Lead customer programs to support design-ins volume ramps and long-term partnerships
• Identify and overcome barriers to mass market adoption (price support delivery etc.)

Website & Digital Enablement

• Drive evolution of company website to support mass market self-service (documentation design tools support resources)
• Enable e-commerce and direct sales capabilities for mass market customers
• Ensure digital tools reduce friction in customer acquisition and support

Team Leadership & Development

• Build and Hire: Recruit and develop a team of product managers and marketing specialist with diverse experience levels to support the mass market. Establish hiring criteria and interview processes aligned with organizational needs.
• Drive Accountability: Define roles responsibilities and success metrics for each team member. Establish clear ownership of products and outcomes. Hold team members accountable to commitments.
• Build Culture: Foster a collaborative innovative and high-performing team environment. Encourage knowledge-sharing across the organization. Instill sense of urgency and ownership. Lead by example in customer-first mindset.

Qualifications :

Experience

• 15 years in power semiconductors or related semiconductor markets with direct experience supporting mass market customers
• Proven success scaling operations from enterprise/OEM focused models to high-volume mass market distribution
•  Demonstrated experience enabling and managing distribution channels in semiconductor or similar B2B industries
• Track record of driving operational transformation (process redesign infrastructure build organizational scaling)
• Experience building or evolving digital/web capabilities to support customer self-service at scale

Skills & Attributes

• Strategic mindset with ability to develop and execute multi-year transformation plans
• Strong cross-functional leadership and ability to influence without direct authority
• Operational excellence and process discipline
•  Customer-centric focus; deep understanding of mass market customer needs and buying behavior
•  Data-driven decision making
• Excellent communication skills; ability to present to executive leadership and translate strategy to execution teams

Education

• BS in Electrical Engineering or related field (MS or MBA a plus).

Additional Information :

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. With a global team of over 21000 engineers and problem solvers in more than 30 countries we offer the opportunity to work on worldleading technology for Automotive Industrial Infrastructure and IoT shaping a safer healthier greener and smarter future.

At Renesas TAGIE is our culture grounded in being Transparent Agile Global Innovative and Entrepreneurial. It shapes how we work grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.

Remote Work :

No

Employment Type :

Full-time