Director of Admissions

Primer is a growing network of K8 schools restoring the timeless foundations of American education. Inspired by the original teaching primers that shaped a nation of readers thinkers and builders our schools begin with what has always worked and build for what lies ahead. Close-knit learning environments. Skilled educators. A culture that takes kids seriously as learners and leaders.

Primers shaped the first 200 years of American children. Primer will ready them for the next.

The Director of Admissions is responsible for enrollment performance across Primer campuses. This leader owns the admissions funnel enrollment outcomes and development of the admissions team. The role requires a hands-on operator who can balance strategic leadership with day-to-day execution using data coaching and process improvement to support Primers continued growth.

• Own enrollment performance and admissions outcomes across all campuses.

• Maintain deep visibility into lead flow conversion rates funnel health capacity and enrollment forecasts.

• Proactively identify bottlenecks risks and opportunities before they become escalations.

• Build and execute plans to support 2x enrollment growth while maintaining a high-quality family experience.

• Monitor and report on key admissions metrics performance trends and forecasting accuracy.

• Develop and implement process improvements that increase conversion efficiency and scalability.

• Partner cross-functionally with Growth Academics Product and Campus Leadership to improve enrollment outcomes.

• Use data to prioritize initiatives allocate resources and drive business decisions.

• Establish operational rigor and accountability across the admissions function.

• Lead coach and develop a team of Admissions Representatives and future admissions leaders.

• Establish clear performance expectations activity standards and conversion goals.

• Conduct regular coaching sessions pipeline reviews call reviews and performance management.

• Build a culture of accountability ownership and continuous improvement.

• Ensure team members are effectively trained on admissions processes systems messaging and best practices.

• Work side-by-side with Admissions Representatives to improve execution remove obstacles and develop skills.

• Lead by example through a player-coach mentality stepping in when needed to support enrollment goals and team success.

• Create development plans that improve individual performance and prepare future leaders within the organization.

• 5 years of experience leading admissions enrollment sales customer success or customer acquisition teams.

• Proven track record of building and managing high-performing teams in a growth-oriented environment.

• Experience scaling processes and teams through periods of rapid growth.

• Strong analytical skills with experience managing funnels pipelines and conversion metrics.

• Hands-on leadership style with a willingness to coach execute and solve problems directly.

• Excellent communication and cross-functional leadership skills.

Primer is a mission-first company. We believe our mission is the highest-leverage way we can create positive service of that we keep work centered on mission execution and avoid social or political activism at work thats unrelated to the mission. If that energizes you wed love to see you apply.

Required Experience:

Director