Director, Marketing Technology Program Management & Enablement

At Broadridge weve built a culture where the highest goal is to empower others to accomplish more. If youre passionate about developing your career while helping others along the way come join the Broadridge team.

Broadridge is seeking a Marketing Technology Enablement Director to bring our MarTech roadmap to life. Reporting to the Global Head of Marketing Technology Operations and Analytics this leader will establish the program management and enablement practices needed to translate technology data and analytics priorities into scalable capabilities that deliver measurable business value.

The Director will serve as a strategic connector among marketing stakeholders platform owners vendors and delivery teams. This individual will understand business objectives and work closely with stakeholders and functional partners to convert them into clearly defined coordinated initiatives that are prioritized launched and successfully adopted.

Responsibilities:

Delivery Operations & Program Coordination:

• Partner with platform owners to translate approved roadmap priorities and business objectives into actionable program plans delivery requirements milestones dependencies risks and readiness activities.
• Operate a consistent intake assessment and planning process for marketing technology requests; prepare recommendations and delivery considerations to support prioritization decisions.
• Partner with marketing stakeholders platform owners and technology and data teams to define business requirements user stories acceptance criteria and success measures.
• Coordinate cross-functional delivery activities from planning through testing and launch maintaining visibility into progress decisions risks dependencies and critical-path actions.
• Coordinate post-launch support capturing issues user feedback and improvement opportunities for platform and delivery teams.
• Support vendor and implementation-partner coordination by tracking commitments dependencies decisions and deliverables against agreed plans.

Enablement Adoption & Insights Activation:

• Partner with marketing stakeholders to understand strategic objectives and support the design of campaigns that incorporate technology workflow data and insights capabilities to improve efficiency and marketing performance.
• Design and deliver engaging adoption experiences that help teams confidently embrace new platforms workflows data products reporting capabilities and governance practices.
• Partner with marketing data and analytics teams to translate reports metrics dashboards and self-service capabilities into clear relevant use cases that support better marketing decisions.
• Champion data and analytics literacy across marketing helping teams understand available metrics interpret insights in context and apply them appropriately to planning and performance decisions
• Establish feedback loops that surface user-needs pain points ideas and enhancement opportunities routing insights into the appropriate intake and planning processes.
• Track and share adoption and value indicatorsincluding active usage feature adoption and license utilizationto monitor progress and target additional support where it will have the greatest impact.
• Continuously evolve enablement experiences community engagement launch practices and adoption approaches based on user feedback and usage insights.

Qualifications:

• Minimum 5 years of experience in technology program management marketing technology enablement or a related field including experience coordinating complex cross-functional technology initiatives.
• Experience supporting the delivery and adoption of marketing technology platforms and capabilities such as marketing automation content management workflow digital activation reporting data and analytics solutions.
• Experience translating business needs into clear requirements user stories acceptance criteria implementation plans and success measures in partnership with business and technical teams.
• Experience coordinating initiatives through planning design development user acceptance testing launch readiness deployment and post-launch support.
• Experience building delivering and measuring engaging enablement and change-management experiences for business users including hands-on learning live demos role-based onboarding office hours peer learning and in-the-flow support.
• Experience enabling business users to adopt and apply reporting dashboards analytics or self-service data capabilities with an ability to make data and insights accessible and actionable for non-technical audiences.
• Working knowledge of program and project delivery methodologies including Agile and waterfall approaches with the ability to apply the right level of structure to the work.
• Strong facilitation stakeholder communication written communication and presentation skills with the ability to make complex technology topics understandable and actionable.
• Demonstrated ability to build trusted partnerships influence and align stakeholders across functions and maintain momentum across competing priorities.

Compensation Range: The salary range for this position is between $165000 - $175000 USD. Broadridge considers various factors when evaluating a candidates final salary including but not limited to relevant experience skills and education.
Bonus Eligibility: Bonus Eligible
Benefits Information: Please visit for more information on our comprehensive benefit offerings.

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Disability Assistance

We recognize that ensuring our long-term success means creating an environment where everyone is welcome where everyones strengths are valued and where everyone can perform at their best. Broadridge provides equal employment opportunities to all associates and applicants for employment without regard to race color religion sex (including sexual orientation gender identity or expression and pregnancy) marital status national origin ethnic origin age disability genetic information military or veteran status and other protected characteristics protected by applicable federal state or local laws.

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