Director, Marketing
Arlington, TX - USA
Job Summary
Title:
Director MarketingLaunching Trinzic
KBRs Mission Technology Solutions business is expected to spin off in January 2027 and will operate as Trinzic an independent publicly traded company with 18000 employees a global presence with more than 60 locations and more than $5 billion in revenue. This is a once-in-a career opportunity to help launch a global brand and create a lasting impression for a modern tech-forward national security company with customers like NASA the U.S. Department of War (DoW) and the intelligence community. This position will ultimately become part of that new organization. Its a unique opportunity to help shape Trinzics foundation built on KBRs proven track record and resources and to help build the new companys vision culture and future success.
About the Role
As the Director Marketing you will lead the strategy development and execution of the Trinzic brand across all audiences channels and experiences. This role is responsible for defining elevating and safeguarding the companys brand identity while driving creative excellence that strengthens market presence builds engagement and supports business growth.
We are seeking a strategic brand builder and exceptional storyteller who can translate complex technical capabilities from astronaut training and space domain awareness to high energy lasers and systems integration into compelling narratives impactful campaigns and distinctive creative experiences. This leader will oversee all brand and creative execution across digital print events executive communications investor materials social media internal communications advertising and other corporate assets.
The ideal candidate brings deep expertise in brand strategy and creative leadership gained within a leading agency Fortune 500 organization top-tier defense contractor or similarly complex environment. Success will be measured through brand awareness audience engagement employee adoption campaign performance and overall contribution to corporate growth objectives.
This role will be based out of the Arlington VA office and will be a hybrid position.
Key Responsibilities
Brand Strategy & Governance
- Lead the development and execution of the companys global brand strategy ensuring alignment with business objectives and growth priorities.
- Drive brand adoption across global markets balancing consistency in messaging and identity with the unique needs of local regions.
- Serve as one of the leaders responsible for establishing scaling and protecting the Trinzic brand during its first years as an independent public company.
- Establish and maintain brand governance standards guidelines and approval processes across the organization.
- Drive the evolution of the brand positioning voice and value proposition to strengthen market differentiation and awareness.
Creative Leadership & Content Development
- Lead and develop a high-performing creative team fostering a culture of innovation collaboration and excellence.
- Oversee the development of creative assets and campaigns across digital print video social media events executive communications and other marketing channels.
- Ensure creative output reflects brand standards business objectives and audience needs.
- Direct creative strategy and execution for major campaigns launches internal and customer programs leadership initiatives and corporate events.
- Oversee all brand execution and deliverables from graphics videos tradeshow booths PowerPoint presentations digital brochures swag investor relations materials the company website newsletters social media executive communications internal intranet sites advertising signage and all other company assets.
Cross-Functional Leadership & Stakeholder Engagement
- Regularly interact with executive leadership including providing strategic counsel to the CEO and senior leadership team on brand reputation and market positioning.
- Collaborate closely with communications digital marketing business development human resources and external partners to deliver integrated marketing programs.
- Partner with our People Partners and Talent Acquisition to strengthen employer branding recruitment marketing and employee engagement initiatives that enhance Trinzics ability to attract and retain top talent.
- Present brand strategies campaign recommendations and creative concepts to executive leadership.
- Partner with Communications to support reputation management issues preparedness and stakeholder communications during critical business events.
Agency & Resource Management
- Lead relationships with external vendors and production agencies.
- Manage budgets agency performance and resource allocation to ensure effective execution and return on investment.
- Evaluate and implement best practices tools and processes that enhance the efficiency and effectiveness of the creative function.
Insights & Performance Measurement
- Leverage market research competitive intelligence and audience insights to inform branding and creative decisions.
- Establish key performance indicators and measurement frameworks to evaluate brand health and campaign effectiveness.
- Monitor performance metrics and recommend optimizations to strengthen engagement awareness and business impact.
- Stay informed on emerging marketing branding and design trends to continuously advance the organizations capabilities.
Basic Qualifications
Education & Experience
- Bachelors degree in Marketing Advertising Communications Business Journalism Design or a related field.
- 12 years of progressive marketing branding advertising or communications experience.
- 5 years of people leadership experience including managing developing and mentoring creative marketing or brand teams in both in-person and remote work environments.
- Demonstrated experience leading enterprise-level brand strategy and creative development initiatives.
- Experience managing external agencies creative partners vendors and production resources.
- Proven success developing and implementing brand frameworks visual identity systems and integrated marketing campaigns.
- Experience working within a complex matrixed organization with multiple stakeholders and competing priorities.
- Willingness and ability to travel domestically and internationally as needed to support business priorities global brand initiatives events and stakeholder engagement activities.
- Must be a U.S. citizen
Skills & Competencies
- Exceptional brand strategy and storytelling capabilities.
- Strong creative judgment with a demonstrated understanding of design principles content development and audience engagement.
- Outstanding leadership coaching mentoring and team-building skills.
- Ability to influence and build consensus across executive leadership and cross-functional teams.
- Excellent written verbal and presentation communication skills.
- Strong strategic thinking problem-solving and decision-making abilities.
- Ability to balance long-term brand strategy with short-term business priorities.
- Experience utilizing data analytics and customer insights to drive marketing decisions.
- Strong project management skills with the ability to manage multiple priorities simultaneously.
- High level of professionalism accountability and attention to detail.
- Ability to thrive in a fast-paced evolving environment with ambiguity and change.
Preferred Qualifications
- Masters degree in Marketing Communications Business Administration or a related field.
- Experience in an advertising branding or integrated marketing agency environment.
- Experience supporting defense aerospace space government services national security or other highly technical industries.
- Experience leading corporate rebranding brand launch or strategic transformation initiatives.
- Experience supporting publicly traded companies IPOs spin-offs mergers acquisitions or significant corporate transformation initiatives.
- Experience leading large-scale change management or organizational transformation efforts involving multiple stakeholder groups.
- Familiarity with B2G B2B and government contracting environments.
- Experience managing global brands across multiple geographies and markets.
- Strong understanding of digital marketing content strategy social media and emerging marketing technologies.
- Experience collaborating with investor relations executive communications and corporate affairs functions.
- Experience developing large-scale advertising campaigns.
- Experience with trade shows and events.
- Portfolio of successful brand-building initiatives demonstrating measurable business impact.
- AI-enabled marketing production and content operations.
Additional Compensation: KBR may offer bonuses commissions or other forms of compensation to certain job titles or levels per internal policy or contractual designation. Additional compensation may be in the form of sign on bonus relocation benefits short term incentives long term incentives or discretionary payments for exceptional performance.
Benefits: KBR offers a selection of competitive lifestyle benefits which could include a 401K plan with company match medical dental vision life insurance AD&D flexible spending account disability paid time off or flexible work schedule. We support career advancement through professional training and development.
Belong Connect and Grow at KBR
At KBR we are passionate about our people and our Zero Harm culture. These inform all that we do and are at the heart of our commitment to and ongoing journey toward being a People First company. That commitment is central to our team of teams philosophy and fosters an environment where everyone can Belong Connect and Grow. We Deliver Together.
KBR is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion disability sex sexual orientation gender identity or expression age national origin veteran status genetic information union status and/or beliefs or any other characteristic protected by federal state or local law.
Required Experience:
Director