Director LifecycleCRM (Email, Push, SMS)

Pay is based on several factors which vary based on include labor markets and in some instancesmay include education work experience and addition to your pay Target cares about and invests in you as a team member so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs which may include medical vision dental life insurance and more to help you and your family take care of your whole benefits for eligible team members include 401(k) employee discount short term disability long term disability paid sick leave paid national holidays and paid competitive benefits from financial and education to well-being and beyond at us:

Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture.Learn more about Target here.

Target Marketing is well known for inspiring and surprising guests and we pride ourselves on connecting them to the products and experiences they expect and love from Target. Westudyour guests to discover new insights and then craft every interaction to build brand equity and enterprise sales. We are marketing experts who insist on a clear and cohesive understanding of our businessobjectives guest segments and behaviors strategies and tactics overcoming obstacles and measuring for continuous improvement. Leveraging our collective assets and fostering a healthysupportiveand open team culture we deliver a holistically gratifying experience that guests can only get at Target.

A role within Targets Media & Integrated Commerce team sits at the center of growth driving profitable sales by increasing guest traffic trips and engagement across channels. The Lifecycle/CRM team is responsible for activating Targets owned marketing channelsconnecting personalized guest experiences with enterprise priorities to strengthen loyalty deepen engagement and drive measurable business outcomes. This team is evolving how Target communicates with millions of guests through increasingly personalized automated and data-driven experiences.

As the Director Lifecycle/CRM (Email Push & SMS) you will define and lead the future of Targets owned marketing ecosystem. This role goes beyond leading todays channelsit is responsible for reimagining how Lifecycle Marketing operates over the next three to five years by modernizing capabilities advancing automation and AI-enabled decisioning and evolving the organizations operating model.

You will establish the long-term vision for how Target delivers personalized communications across Email Push and SMS while partnering closely with Loyalty Merchandising Marketing Product Engineering Martech Data Analytics Creative and Data Sciences to build scalable technology and experiences that unlock future growth. You will also share this vision across the enterprise to bring the total organization along in the messaging evolution.

Success in this role requires a builders mindsetsomeone who is energized by challenging legacy processes and shifting performance trends redefining organizational boundaries and creating the next generation of Lifecycle Marketing rather than simply operating the current one. At the same time you will serve as the executive steward of Targets owned marketing channels representing channel strategy business performance and priorities with confidence while helping partners understand the role Lifecycle Marketing plays in delivering enterprise outcomes.

As a strategic leader you will simplify complex problems help the organization determine not only what Lifecycle Marketing should dobut what it should stop doingand continuously evolve the teams operating model as new technologies and capabilities emerge. You will influence senior leaders across the enterprise with a consultative approach shaping priorities organizational design and investment decisions while translating both long-term vision and day-to-day work into clear business outcomes for partners across the organization.

Key Responsibilities

• Enterprise Vision & Transformation Define the long-term vision for Lifecycle Marketing establishing the strategy operating model and capabilities needed to evolve Targets owned marketing ecosystem over the next three to five years.

• Channel Stewardship & Business Leadership Serve as the executive owner of Email Push and SMS representing channel strategy business performance and priorities while providing a clear point of view on the role owned channels play in driving guest and business outcomes.

• Modernize the Operating Model Lead the transformation of Lifecycle Marketing from manual campaign planning and execution toward technology-enabled automated and AI-driven decisioning. Continuously evaluate team responsibilities simplifying processes and redefining work as capabilities mature.

• Lead Cross-functional Strategy Partnership and Communication Serve as the primary voice of Lifecycle Marketing across Marketing Merchandising Product Engineering Martech Data Science Technology Creative and Operations. Build trusted partnerships through proactive communication aligning stakeholders on priorities articulating tradeoffs and translating day-to-day work into clear business outcomes while accelerating enterprise initiatives.

• Capability & Innovation Leadership Champion new capabilities across personalization experimentation measurement orchestration automation and AI while establishing scalable ways of working that accelerate business impact.

• Leadership & Organizational Development
  Build a future-ready organization by coaching leaders developing strategic talent fostering a culture of innovation and creating clarity through ambiguity. Empower teams to make decisions challenge legacy ways of working and continuously redefine how Lifecycle Marketing delivers value as technology and automation evolve.

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

Requirements & Qualifications

• 10 years of experience consulting at tech companies or leading CRM Lifecycle Marketing Digital Marketing Ecommerce Performance Marketing or related disciplines.

• 5 years leading large-scale organizations with responsibility for strategy performance and organizational development.

• Demonstrated success modernizing legacy marketing organizations through technology automation operating model redesign and organizational change.

• Proven ability to connect marketing strategies to drive real-time outcomes while also balancing the ability to think several years ahead developing strategies that anticipate changes in customer behavior technology and marketing capabilities.

• Strong understanding of marketing technology platforms customer data analytics experimentation frameworks and AI-enabled marketing capabilities.

• Experience partnering closely with Product Engineering Data Science and Martech organizations to deliver scalable marketing solutions.

• Brings a consultative enterprise mindset with exceptional judgment executive presence and the ability to influence organizational strategy beyond direct ownership.

• Comfortable making decisions with ambiguity creating clarity for teams and leading through change.

• Bachelors degree in Marketing Business Communications or related field preferred.

This position will operate as a Hybrid/Flex for Your Day work arrangement based on Targets needs. A Hybrid/Flex for Your Day work arrangement means the team members core rolewill need to beperformedboth onsite at the Target HQ MN location the role is assigned to and virtuallydepending upon what your role team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location unless otherwise prescribed by Target. Clickhereif you are curious to learn more about Minnesota.

Benefits Eligibility

In compliance with state and federal laws Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process please reach out to Non-accommodation-related requests such as application follow-ups or technical issues will not be addressed through this channel.