Director, Integrated Strategy & Analytics
New York City, NY - USA
Job Summary
Recognized as Social Media/Influencer Agency of the Year and as the annual partner for Forbes Top Creators List Influential sits at the center of culture and the creator economy.
Through our platform Captiv8 the industrys #1 ranked influencer marketing platform we combine deep API integrations advanced AI and machine learning with human expertise to connect brands with a network of more than 15 million creators worldwide.
Our work powers award-winning campaigns across Meta Snap TikTok YouTube and more partnering with Fortune 500 companies and global organizations to deliver impact across retail foot traffic in-store sales online conversions and TV tune-in.
At Influential youll work with a fast-moving high-performance team solving complex problems and shaping the future of marketing. Youll build grow and make an impact alongside top talent leading brands and the worlds most influential creators.
Ready to join us
The Director Strategy & Analytics will help Onefluential LUXE turn creator social and campaign performance data into clear insights that support smarter decisions for the division and its brands. This role is ideal for someone who enjoys finding the story in the numbers translating reporting into practical recommendations and helping teams understand where to focus next.
Youll partner with the Onefluential LUXE Division Lead LUXE CDMO brand teams and internal strategy creator creative and reporting partners to connect creator performance to brand priorities business KPIs and future planning.
This is a collaborative insight-led role focused on analytics measurement storytelling and strategic support for creator programs across the LUXE portfolio.
Translate campaign creator social and reporting data into clear insights recommendations and executive-ready narratives for the LUXE division and brand teams.
Connect creator program performance to brand objectives and KPIs including awareness engagement consideration conversion content effectiveness and audience signals.
Partner with Data & Reporting teams to interpret dashboards reporting outputs campaign results and measurement frameworks.
Work with strategy creator creative and client leads to identify performance patterns optimization opportunities and learnings that inform future planning.
Support division-level needs such as quarterly learnings brand comparisons program benchmarks category observations and special analytics projects.
Mentor team members by helping them strengthen analytical thinking data storytelling and strategic recommendations.
10 years of experience in strategy and data analytics ideally with exposure to beauty luxury lifestyle and/or consumer brands.
Experience working with marketing social creator influencer or campaign performance data and translating findings into clear recommendations.
Strong data storytelling communication and presentation skills with the ability to tailor insights for executive client and cross-functional audiences.
Familiarity with creator and social platforms such as TikTok Instagram YouTube and emerging channels plus an understanding of how creator marketing supports broader brand goals.
Comfort working with dashboards reporting tools spreadsheets or analytics and creator platforms such as Power BI Tableau Sprinklr CreatorIQ Traackr Captiv8 or similar tools.
Strong organization and attention to detail especially when connecting multiple reporting inputs into one clear narrative.
Experience in beauty luxury prestige or lifestyle categories is helpful but curiosity and the ability to learn the category deeply are just as important.
People management or mentorship experience is important especially if you enjoy helping others build confidence in analytical thinking and storytelling.
Key Skills Youll Have:
Excellent Storytelling: Turns complex performance data into clear compelling narratives that drive decisions.
Data Visualization: Builds clean easy-to-read reporting views that make insights accessible for teams and leaders.
Influencer Marketing: Understands how creator performance connects to brand priorities audience behavior and business goals.
Presentation Skills: Communicates findings confidently across executive brand and cross-functional audiences.
Our Publicis Groupe motto Viva La Différence means were better together and we believe that our differences make us stronger. It means we honor and celebrate all identities across all facets of intersectionality and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage dental vision disability 401K as well as parental and family care leave family forming assistance tuition reimbursement and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Director
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more