Director Integrated Marketing & Growth Strategy

Company ProfileWith over 80 years of innovation JCB is the worlds largest privately owned manufacturer of construction and agricultural equipment. Operating 23 manufacturing facilities across four continentsincluding the United States the United Kingdom India and BrazilJCB produces a diverse portfolio of more than 300 products. These include telescopic handlers backhoe loaders excavators wheel loaders compact excavators skid steer loaders compact track loaders access aerial work platforms rough terrain forklifts and the heart of JCBs success are its people. As a family-owned business we are accountable to our customersnot shareholderswhich gives us the flexibility to focus on long-term innovation and delivering real value. This independence allows us to continuously develop advanced technologies and integrate them into equipment designed to perform in the toughest environments while maximizing customer JCB we stand behind our productsand our namewith pride and commitment to PurposeThe successful applicant will join a dedicated highly motivated team that is responsible for providing an effective integrated strategic marketing program to grow awareness and demand for the JCB Brand. The incumbent is specifically responsible for developing and deploying measurable strategic marketing activities reaching targeted customers and industry influencers. Responsibilities include extensive interaction with cross-functional team members in line with NA business TypeFull Time Antonio TXBenefits and Other CompensationJCB offers a comprehensive benefits package including medical dental and vision insurance; 401 (k) retirement plan; paid time off and paid ProcessApplications will be accepted through Careers JCB Careers JCB Jobs JCB or via LinkedIn. The anticipated application window will close on October 9 Tasks Responsibilities & Key AccountabilitiesWork closely with Vice President of Marketing to establish centers of expertise across the Marketing Team including CRM/Customer Lifecycle Management Demand Generation and Content GenerationUtilize CRM systems SEO/SEM marketing automation and analytics tools to track key initiatives effectiveness and inform key stakeholdersImplement and Lead Monthly GTM Cycle and ensure tight execution of the plan and cohesion with Commercial and Product marketing teams. Develop and implement processes to improve team productivity and speed to Strategic Growth Initiatives and ensure tight execution of the plan across Marketing Commercial/Sales Network Development and other key stakeholdersDemonstrate a relentless focus on retail and Market Share performance through effective leverage of marketing tools and dashboard management. Implement a Retail Operations Mindset in North AmericaWork closely with Global team on implementing a true life-cycle management CRM and Marketing Automation process to retain and conquest customers. Manage customer touchpoint and direct/CRM marketing and oversee a digital and web-based marketing strategy and ongoing maintenance the central architect in designing a digital marketing system that can support Dynamic Creative Optimization paid mediaDevelop and track appropriate metrics to evaluate and report on effectiveness of assigned marketing activities. Ownership of the Marketing Performance DashboardDevelop tailored content for presentations that highlight the value proposition of the JCB duties as degree in marketing communications or related field ideally with post-graduate degree in General Business or seven years experience in business management roles industry experience a knowledge of digital and traditional media with ability to develop new strategies to reach and influence leading transformational projects and developing high-performing teamsProven success in launching new products and/or services into new and existing Skills Abilities & CompetenciesChallenger Mindset: strong desire to challenge the Status quo and willingness to take disruptive decision Overhead budgeting forecasting and tracking at a deep levelExcellent planning organizational and delivery skillsStrong collaborative interpersonal and presentation skills with experience working with and influencing colleagues at all levelsKnowledge of Salesforce Eloqua Marketing Automation System Optimizely CMS Digital Asset Management or equivalent Cloud-based software platformsData-Driven Decision-Making to fuel Retail and Market share GrowthJob ConditionsBoth office environment and occasionally manufacturing/factory to noise and temperature RequirementsThe physical demands described here are representative of those required of an employee to perform the essential functions of this job successfully. While performing the duties of this job the employee is regularly required to:Remain stationary operate hands to finger handle or feel reach with hands and arms and talk or hear. The employee is occasionally required to stand and move and/or walk. The employee must frequently move and/or transport up to 10 pounds. Specific vision abilities required by this job include close vision distance vision depth perception and the ability to adjust Opportunity EmployerJCB is an equal employment opportunity (EEO) employer in accordance with applicable federal state and local laws. JCB complies with applicable state and local laws governing non-discrimination in employment at every location where the company has facilities. All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability statute or any other characteristic protected under federal state and local laws. EEO EMPLOYER/VET/ Accommodation StatementJCB complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process to perform essential job functions and/or to receive other benefits and privileges of employment please contact the JCB Human Resources team at Inc. is not currently hiring individuals for this position who now or in the future require sponsorship for employment visa status; however as a global company JCB offers many job opportunities outside of the U.S. which can be found through our website at This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties responsibilities and qualifications required of employees assigned to the job.