SummaryThe Director Global Digital Marketing is responsible for defining and leading the global digital marketing strategy for Mentor Worldwide the worlds leading breast implant company.
As a strategic marketing leader the role leads a team of 5 that partners closely with commercial marketing medical affairs legal/compliance IT procurement agencies and regional teams to develop scalable digital capabilities and campaigns that accelerate business growth while ensuring compliance within a highly regulated healthcare environment.
The role serves as the global digital marketing subject matter expert leading enterprise-wide initiatives across websites social media customer experience content operations marketing technology and artificial intelligence.
Key Responsibilities
Global Digital Strategy & Transformation
- Develop and execute the global digital marketing and digital transformation strategy aligned with Mentors business objectives.
- Lead digital marketing capability development across global regional and local markets.
- Drive organizational adoption of innovative digital solutions including AI-powered marketing capabilities.
Digital Marketing Leadership
- Oversee global digital marketing programs across:
- Website ecosystems
- Social media channels
- Search optimization
- Paid digital media
- Customer engagement platforms
- Influencer and ambassador programs
- Content marketing initiatives
- Lead development and globalization of integrated global campaigns ensuring consistent brand expression scalable market activation and measurable business impact.
- Establish best practices for digital campaign development execution measurement and optimization.
- Lead omnichannel marketing strategies that connect customer experiences across digital and offline touchpoints.
- Partner with regional marketers to ensure alignment of global standards while enabling local market flexibility.
Website & Customer Experience Management
- Own global website strategy and governance.
- Lead team to deliver website optimization initiatives focused on:
- User experience; Customer journeys; Lead generation; Conversion optimization; SEO performance
- Direct platform migration and modernization initiatives including enterprise CMS transformations.
- Ensure all digital experiences meet regulatory accessibility privacy and brand requirements.
Digital Governance & Compliance
- Establish and maintain global digital governance frameworks.
- Define globalization models and governance standards that enable efficient adaptation of campaigns brand assets and digital content across regions while maintaining global consistency.
- Partner closely with Legal Compliance Privacy and Regulatory Affairs teams.
- Lead simplification and optimization of Medical Legal and Regulatory (MLR) review processes for social / digital.
- Develop scalable governance models that balance risk mitigation with marketing agility.
Content Strategy & Content Operations
- Lead global content strategy and lifecycle management establishing governance frameworks and measurement standards that drive consistency scalability and performance.
- Develop and implement content standardization localization and reuse strategies that maximize efficiency and deliver a consistent brand experience across regions.
- Lead the development rollout and ongoing governance of global brand books messaging frameworks toolkits campaign assets and other core content resources to ensure brand alignment worldwide.
- Optimize content operations through streamlined approval and deployment workflows and digital asset management solutions that improve accessibility compliance and speed to market.
Social Media Excellence
- Define and govern global social media strategy while leading transformation initiatives that scale capabilities across markets within compliant healthcare frameworks.
- Develop and expand ambassador influencer and advocacy programs that strengthen brand awareness engagement and long-term growth.
- Manage agency partnerships responsible for community management and social engagement ensuring effective execution performance and audience connection.
Mentor Brand ownership
- Since Digital is now the primary expression of Mentor Brand this role will deliver campaigns through our agency that represent our Mentor Brand and imagery and content will be leveraged for non Digital assets
- Be internal Champion and owner of Brand in partnership with Mentor Communications Director
- Lead and partner with regional marketers on photoshoots / digital asset creation
- Own agency relationship from Brand and Digital perspective
Marketing Technology & Innovation
- Partner with IT on digital marketing technology ecosystem.
- Evaluate implement and optimize platforms supporting:
- CMS
- Analytics
- Social media management
- Content operations
- Marketing automation
- AI enablement
- Partner with enterprise technology teams to align with organizational architecture and security standards.
Data Analytics & Performance Measurement
- Establish global digital measurement frameworks and KPI dashboards.
- Drive data-driven decision-making across marketing investments and customer engagement activities.
- Develop reporting structures that provide actionable business insights.
- Monitor performance across:
- Social media and content performance
- Campaign effectiveness
- Lead generation
- Customer engagement
- Identify optimization opportunities through analytics and customer insights.
Stakeholder & Agency Leadership
- Serve as the primary global digital marketing advisor to senior leadership.
- Manage relationships with strategic partners consultants agencies and technology providers.
- Facilitate alignment across global regional and local stakeholders.
Team Leadership & Capability Building
- Lead and develop a high-performing Digital Marketing team while mentoring and coaching team members and regional marketers to strengthen organizational capability.
- Build and scale digital capabilities literacy and adoption across the franchise to accelerate marketing effectiveness and digital maturity.
- Foster a culture of innovation experimentation and continuous improvement that drives new ways of working and ongoing optimization.
- Lead change management efforts tied to digital transformation initiatives ensuring successful adoption and sustainable business impact.
Budget & Vendor Management
- Own global digital budget management investment planning and resource allocation to ensure spending is aligned with strategic priorities and business objectives.
- Lead agency and supplier management including scopes of work performance metrics contract oversight and optimization initiatives that drive efficiency value creation and return on investment.
Leadership Expectations
The Director of Digital is expected to:
- Act as a strategic thought leader for digital transformation.
- Develop and lead a high performing Digital Marketing team of 5.
- Influence senior leadership without direct authority.
- Drive enterprise-wide change across complex global organizations.
- Balance innovation compliance and commercial objectives.
- Promote customer-centric thinking across all digital initiatives.
- Build strong partnerships across regions and functions.
- Champion a culture of data-driven decision-making.
Key Success Metrics
- Drive measurable commercial impact and ROI through digital strategies lead generation programs and other business-driving marketing initiatives.
- Accelerate digital engagement by improving website traffic conversion performance and overall customer interaction across digital channels.
- Expand social media reach engagement and share of voice to strengthen brand visibility and market presence.
- Improve content utilization and localization efficiency through scalable content management governance and deployment practices.
- Increase adoption of marketing technologies while advancing digital capabilities and organizational digital maturity.
- Enhance operational effectiveness through MLR process improvements streamlined workflows and stronger governance adherence.
- Elevate customer experience and satisfaction through data-driven digital programs that deliver meaningful value across the customer journey.
Qualifications
Education
- Bachelors degree in Marketing Business Communications Digital Media Technology or related field required.
- MBA or advanced degree preferred.
Experience
- 10 years of progressive experience in digital marketing digital transformation or omnichannel customer engagement.
- Significant experience leading global digital strategies within healthcare medical device pharmaceutical or highly regulated industries.
- Demonstrated success leading enterprise-wide transformation initiatives.
- Experience managing global agency and technology partner relationships.
- People leadership experience 5 years
The ability and willingness to travel domestically and internationally as required up to 25%.
Benefits Summary:
- Employees and/or eligible dependents may be eligible to participate in the following Company sponsored employee benefit programs: medical dental vision life insurance short- and long-term disability business accident insurance and group legal insurance.
- Employees may be eligible to participate in the Companys consolidated retirement plan (pension) and savings plan (401(k)).
- This position is eligible to participate in the Companys long-term incentive program.
- Employees are eligible for the following time off benefits:
- Vacation up to 120 hours per calendar year
- Sick time - up to 40 hours per calendar year; for employees who reside in the State of Washington up to 56 hours per calendar year
- Holiday pay including Floating Holidays up to 13 days per calendar year
- Work Personal and Family Time - up to 40 hours per calendar year
Additional information can be found through the link below!
& Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.
Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation external applicants please contact us via Internal employees contact AskGS to be directed to your accommodation resource.
If you are under 18 years of age you (the candidate) may need to obtain the necessary working papers or other documentation required by state law to start the assignment as well as get a parents consent for the background check.
Required Skills:
Digital Transformation Strategy Executive Presentations Marketing Intelligence Marketing LeadershipPreferred Skills:
Brand Marketing Brand Marketing Brand Positioning Strategy Business Alignment Business Storytelling Business Valuations Consulting Cross-Functional Collaboration Customer Intelligence Data Analysis Data-Driven Decision Making Developing Others Digital Strategy Execution Focus Financial Analysis Go-to-Market Strategies Inclusive Leadership Industry Analysis Leadership Market Research Negotiation Problem Solving Product Development Lifecycle Product Portfolio Management Product Strategies 3 moreThe anticipated base pay range for this position is :
$150000.00 - $258750.00Additional Description for Pay Transparency:
The Company maintains highly competitive performance-based compensation programs. Under current guidelines this position is eligible for an annual performance bonus in accordance with the terms of the applicable plan. The annual performance bonus is a cash bonus intended to provide an incentive to achieve annual targeted results by rewarding for individual and the corporations performance over a calendar/performance year. Bonuses are awarded at the Companys discretion on an individual basis.
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