Director Digital Marketing & Revenue

Job Description

The Virginia Tech Department of Athletics embraces the core values of Integrity Service Honor Excellence and Strong Together. Guided by our motto Ut Prosim (That I May Serve) we are committed to fostering a culture that accepts affirms and values all individuals and their unique contributions to the department university and broader community.

The Director of Digital Marketing & Revenue will lead digital marketing and revenue strategy within the Revenue & Digital Innovation team. This position will oversee digital initiatives that drive ticket sales retention fan engagement donor engagement and other revenue-generating opportunities across Virginia Tech Athletics.

The Director will provide strategic leadership across email marketing automation paid media SMS web mobile app and other digital channels while serving as a key collaborator across Ticket Sales & Service Marketing & Fan Experience Communications Creative Operations and external partners. The position will lead high-priority departmental projects develop innovative digital strategies and use data and analytics to continually improve performance.

The Director will also provide leadership and mentorship to interns and other members of the digital team. They will serve as a secondary strategic lead for football campaigns primary lead for mens basketball and will support the development and execution of digital marketing and revenue initiatives across the department. This position will report directly to the Associate AD / Revenue.

Required Qualifications

Bachelors degree in digital marketing marketing communications sports management business or a comparable field with significant experience or a masters degree.
Experience working in college athletics professional sports or another highly competitive sports environment.
Demonstrated experience developing and executing integrated digital marketing strategies across multiple channels.
Demonstrated experience with marketing automation email marketing and digital advertising platforms.
Strong project management skills with the ability to lead multiple initiatives and meet deadlines in a fast-paced environment.
Strong copywriting editing communication and presentation skills.
Demonstrated leadership experience including managing interns student employees or other team members.
Ability to work outside normal working hours including nights weekends and holidays as required by the athletics calendar.

Preferred Qualifications

Experience in digital marketing revenue strategy marketing automation or a related field.
Experience with Eloqua WMT Attentive or comparable email marketing automation SMS and digital marketing platforms.
Experience developing digital strategies specifically tied to ticket sales season ticket renewals retention and revenue generation.
Experience managing paid media campaigns across social display OTT and other digital advertising channels.
Experience leading cross-functional projects and managing external vendors or agency partners.

Pay Band

lPayScaleID

Overtime Status

Exempt: Not eligible for overtime

Appointment Type

Restricted

Salary Information

Up to $65000. Commensurate with experience.

Hours per week

40. Nights and weekends as needed.

Review Date

9/30/2026

Additional Information

See more about working in VT Athletics at successful candidate will be required to have a criminal conviction check.

About Virginia Tech

Dedicated to its mottoUt Prosim(That I May Serve) Virginia Tech pushes the boundaries of knowledge by taking a hands-on transdisciplinary approach to preparing scholars to be leaders and problem-solvers. A comprehensive land-grant institution that enhances the quality of life in Virginia and throughout the world Virginia Tech is aninclusive communitydedicated to knowledge discovery and creativity. The university offers more than 280 majors to a diverse enrollment of more than 36000 undergraduate graduate and professional students in eightundergraduate colleges aschool of medicine aveterinary medicinecollegeGraduate School andHonors university has a significant presence across Virginia including Blacksburg the greater Washington D.C. area the Health Sciences and Technology Campus in Roanoke sites in Newport News and Richmond and numerousExtension officesandresearch institutes.A leading global research institution Virginia Tech conducts more than $650 million in research annually.

Virginia Tech endorses and encourages participation in professional development opportunities and university shared governance. These valuable contributions to university shared governance provide important representation and perspective along with opportunities for unique and impactful professional development.