Director, Digital Activation & eCommerce

• Philadelphia
• Hybrid
• Yearly salary: $180000 - $190000

• Department: Marketing
• Reports to: Chief Marketing Officer
• Location: Philadelphia

Make a greater impact at Bonduelle Americas!

Bonduelle Americas is a certified B Corp inviting people to embrace a flexitarian lifestyle with an expanding portfolio of plant-rich products available in and beyond the produce aisle. We operate four facilities and employ nearly 3000 Associates in the US.

Bonduelle Americas is a wholly-owned subsidiary of Groupe Bonduelle () an established global brand with more than 170 years of family heritage bringing the joy of plants to tables around the world. Globally our ready-to-eat plant-rich food products are grown on 173000 acres by our grower partners and marketed in nearly 100 countries. Our mission is to inspire the transition toward a plant-rich diet to contribute to peoples well-being and planet health.

Join us at Bonduelle Americas for an opportunity to advance your career in a culture that places people first. As a valued member of our company you will work in a mission-driven environment aimed at preserving the planets resources while providing healthy plant-based products to millions of consumers around the world.

Position Summary:

Bonduelle Americas is seeking a Director Digital Activation & eCommerce to lead the companys digital growth eCommerce and public relations functions as part of the Marketing leadership team. Reporting to the Chief Marketing Officer this role owns the strategy and P&L discipline behind Bonduelles digital shelf retail media marketplace and DTC presence while also directing the U.S. public relations agenda. The Director will manage a team of three direct reports Digital Activation eCommerce and Public Relations and will be a key leader in translating the Lunch Bowls national launch and Bonduelles broader branded growth strategy into measurable digital and earned-media performance.

Key Responsibilities:

Strategic Leadership & Team Management

• Set the digital activation eCommerce and public relations strategy for the U.S. business in alignment with the CMO and broader Marketing leadership team.
• Hire coach and develop a team of three to four direct reports each owning a discrete function (Digital Activation eCommerce Public Relations) and build a scalable operating rhythm across the group.
• Own the annual planning and budget process for digital media eCommerce and PR investment ensuring spend is prioritized against the highest-return retailer and consumer touchpoints.
• Represent digital and PR priorities in cross-functional planning with Sales Category Management Innovation and the branded business units.

Digital Activation & eCommerce

• Own eCommerce performance and digital shelf strategy across Amazon Instacart and platforms including content search/SEO and ratings & reviews.
• Direct retail media network investment (Amazon Ads Walmart Connect Roundel Criteo and equivalent platforms) and paid social/programmatic media planning.
• Lead eCommerce forecasting and coordinate with Supply Chain on inventory availability and fulfillment to protect digital shelf performance.
• Oversee marketplace account management and platform partner relationships and evaluate DTC subscription or click-and-collect opportunities where they support brand growth.
• Champion digital innovation pilots (personalization dynamic pricing AI-enabled shopping tools) that keep Bonduelle competitive on the digital shelf.
• Ensure a rigorous testing and optimization discipline (content and media A/B testing) to continuously improve conversion and ROAS.

Public Relations

• Own the U.S. public relations function and agenda including media relations executive visibility and issue/crisis communications support.
• Manage PR agency and partner relationships ensuring brand storytelling is consistent with the CMOs brand strategy and the Groupes global narrative.
• Direct earned-media strategy around major moments including the Lunch Bowls launch and other new product introductions.

Analytics Reporting & Board Communication

• Own the digital eCommerce and PR reporting cadence including digital shelf scorecards media performance dashboards and earned-media coverage tracking.
• Translate performance data into clear recommendations for the CMO CEO and board-level updates.
• Track competitive digital and PR activity including Taylor Farms Fresh Express and other center-store and produce-adjacent competitors.

Minimum Qualifications:

• 1012 years of progressive experience across digital marketing eCommerce and/or public relations within CPG food & beverage or a related consumer products category including experience managing a team.

• Demonstrated success owning eCommerce P&L and digital shelf performance across major marketplace and retail media platforms.

• Direct experience overseeing a public relations function or agency of record including media relations and executive communications.

• Track record building and leading a multi-disciplinary team with the judgment to prioritize across digital eCommerce and PR investment.

• Experience supporting national product launches ideally within grocery produce or shelf-stable categories.

• Strong cross-functional collaboratorparticularly with Sales and Category Management able to translate brand strategy into retail and earned-media execution.

• Comfort operating in a fast-paced resource-lean environment typical of PE-backed or turnaround CPG businesses.

• Bachelors degree required; MBA a plus.

WHAT SUCCESS LOOKS LIKE

Within the first year this role will have built a high-functioning digital and PR team delivered measurable gains in digital shelf performance and eCommerce share across priority retailers in support of the Lunch Bowls launch and established Bonduelle as a visible credible voice in earned media all reported through a reporting cadence that gives the CMO and Executive leadership clear timely visibility into performance.