Director – Demand Generation and Segment Marketing

Playing an essential role in the U.S. economy Fannie Mae is foundational to housing finance. Here your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description

In this compelling leadership position you will build and lead a new enterprise demand-generation capability within the Segment Marketing function.

Reporting to the Head of Segment Marketing the director will partner closely with the other members of Segment Marketing leadership team to advance the functions priorities. This role will work across Multifamily Marketing Single-Family Marketing Sales business teams and marketing partners to generate measurable demand increase adoption of priority products and capabilities and create qualified business opportunities.

This is a builder role. The director will establish the strategy customer journeys campaign processes measurement standards and operating model needed to create a scalable demand-generation engine. The ideal candidate has successfully built scaled or transformed demand-generation capabilities in a complex B2B environment and has experience marketing products and services through long relationship-based decision cycles. This role will balance near-term campaign activation with longer-term capability building including process design stakeholder alignment measurement foundations and team development.

THE IMPACT YOU WILL MAKE

The Director - Demand Generation and Segment Marketing role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:

• Develop and lead an enterprise demand-generation strategy aligned with Marketing and Single-Family and Multifamily priorities.
• Partner with Segment Marketing leadership to integrate demand generation into business planning priorities and shared goals.
• Collaborate with Sales and business teams to prioritize accounts coordinate customer engagement and improve lead handoff and follow-up.
• Develop execute optimize and report on integrated marketing campaigns for priority Single-Family and Multifamily audiences including lenders seller/servicers multifamily owners and operators housing finance partners mortgage brokers correspondents and existing customers.
• Build repeatable frameworks for audience prioritization account-based marketing nurture journeys lead qualification and campaign measurement.
• Use CRM campaign and customer data to refine target audiences opportunities messaging and investment decisions.
• Define funnel stages stage criteria attribution models and pipeline reporting tied to engagement and business outcomes.
• Define measurement attribution approach and reports in partnership with Marketing Data and Analytics and Segment Analytics teams to bring qualified opportunities pipeline revenue and business outcomes.
• Coordinate with Marketing Analytics Product Digital Creative Events Legal Compliance and other partners to deliver cohesive campaigns.
• Lead and develop a high-performing team focused on accountability collaboration customer needs and continuous improvement.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences and Skills

• 8 years of progressive experience in demand generation customer growth marketing integrated marketing account-based marketing or a related field.
• Demonstrated success building scaling or transforming a demand-generation capability.
• 5 or more years of people-leadership experience.
• Proven ability to develop and execute integrated full-funnel marketing strategies.
• Experience marketing complex products or services through long relationship-based decision cycles.
• Strong analytical skills and experience developing performance metrics dashboards campaign reporting and attribution approaches.
• Strong executive presence and extensive experience presenting strategies results and recommendations to senior leaders.
• Demonstrated ability to lead through influence in a large highly matrixed and/or regulated organization.
• Shows curiosity and adaptability in learning and responsibly applying new technologies including artificial intelligence to reimagine how we work.

Desired Experience

• Bachelors or advanced degree in marketing business communications analytics or a related field.
• Prior B2B marketing experience is strongly preferred.
• Experience in financial services housing mortgage finance commercial real estate or another regulated industry.
• Experience with Salesforce Adobe Experience Cloud account-based marketing platforms marketing automation customer data platforms web analytics business intelligence tools and attribution models.
• Knowledge of responsible uses of AI in marketing strategy campaign execution personalization or analytics.

Marketing Marketing Strategy Director

#LI-Hybrid

Qualifications

Education:

The future is what you make it to be. Discover compelling opportunities at most roles employees are expected to work onsite on a regular basis at their designated office -office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race color religion sex national origin disability age sexual orientation gender identity/gender expression marital or parental status or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process please complete this form.

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to skill set depth of experience certifications and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package Fannie Mae offers a broad range of Health Life Voluntary Lifestyle and other benefits and perks that enhance an employees physical mental emotional and financial well-being. See more here.

Requisition compensation:

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