Director, Customer Analytics

Director Customer Analytics

Location: (Hybrid) Atlanta GA

Key Responsibilities:

Client and delivery leadership analytics consulting

• Serve as a strategic thought partner to client stakeholders across analytics CRM marketing media customer experience and business strategy teams
• Translate complex customer transactional and marketing datasets into actionable business insights and growth recommendations
• Present insights recommendations and strategic POVs to senior client stakeholders
• Lead advanced customer analytics initiatives including segmentation customer journey analytics churn analysis customer lifetime value campaign analytics and personalization measurement
• Design and guide experimentation frameworks including A/B testing holdout strategies test-control methodologies and incrementality measurement approaches
• Apply statistical and causal measurement methodologies to evaluate marketing effectiveness personalization performance and customer engagement initiatives
• Support cross-channel performance measurement and attribution initiatives
• Help clients leverage first-party third-party and digital data to improve customer engagement loyalty retention and business performance

Delivery Leadership & Team Management

• Lead analytics delivery across distributed onshore and offshore teams
• Partner closely with Kantars Bangalore COE teams to drive high-quality and scalable analytics delivery
• Provide thought leadership mentorship and guidance to analysts consultants and analytics teams
• Ensure delivery excellence across multiple analytics workstreams while fostering collaboration and innovation
• Support the development of scalable reporting measurement and decision-support frameworks

Business Development & growth

• Identify opportunities to expand analytics solutions within existing client relationships
• Support proposal development capability presentations solution narratives and client pitches
• Partner with Kantar client leaders and business development teams to drive growth across existing and new clients
• Contribute to the development of scalable analytics offerings and reusable frameworks that can be deployed across industries and accounts

Requirements :

• 6 years of experience in analytics customer intelligence marketing analytics consulting data science or related fields
• Strong understanding of customer analytics and measurement methodologies including segmentation experimentation churn analysis customer lifetime value campaign analytics and personalization measurement
• Experience designing and evaluating A/B tests holdout frameworks test-control methodologies and incrementality measurement approaches
• Experience supporting experimentation personalization or marketing effectiveness initiatives at scale
• Strong analytical and statistical problem-solving skills with experience applying causal measurement and experimentation techniques
• Experience translating complex datasets into actionable business insights and recommendations
• Proficiency in Python SQL and modern analytics environments such as AWS Azure or Google BigQuery
• Experience with data visualization tools such as Tableau or Power BI
• Experience leading client-facing analytics engagements and managing senior stakeholder relationships
• Excellent communication and presentation skills with the ability to communicate effectively with both technical and business stakeholders
• Experience working across cross-functional and global delivery teams

Preferred requirements:

• Experience in retail automotive CRM loyalty or customer experience analytics
• Familiarity with attribution methodologies causal inference or synthetic control approaches
• Experience working within consulting analytics services or agency environments
• Experience supporting personalization recommendation or customer decisioning initiatives

Kantar Benefits

We provide a comprehensive highly competitive benefits package including

• Medical plans with comprehensive affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with match
• Tuition Reimbursement Commuter benefits
• Unlimited PTO

Why join Kantar

We shape the brands of tomorrow by better understanding people everywhere. By understanding people we can understand what drives their decisions actions and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology we can help brands find concrete insights that will help them succeed in our fast-paced ever shifting world.

And because we know people we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office we understand no one size fits all; our approach is flexible to ensure everybody feels included accepted and that we can win together. Were dedicated to creating an inclusive culture and value the diversity of our people clients suppliers and communities and we encourage applications from all backgrounds and sections of society. Even if you feel like youre not an exact match wed love to receive your application and talk to you about this job or others at Kantar.

Privacy and Legal Statement

PRIVACY DISCLOSURE: Please note that by applying to this opportunity you consent to the personal data you provide to us to be processed and retained by The Kantar Group Limited (Kantar). Your details will be kept on our Internal ATS (Applicant Tracking System) for as long as is necessary for the purposes of recruitment which may include your details being shared with the hiring manager

The salary range for this role in California is $135000 - $155000 USD Annual. Your final base salary will be determined based on several factors which may include but are not limited to location work experience skills knowledge education and/or certifications. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin or protected veteran status and will not be discriminated against on the basis of disability

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.

We want to create a more diverse community to expand our talent pool be locally representative drive diversity of thinking and better commercial outcomes.

Kantar is the worlds leading data insights and consulting company. We understand more about how people think feel shop share vote and view than anyone else. Combining our expertise in human understanding with advanced technologies Kantars 30000 people help the worlds leading organisations succeed and grow.

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Location

Kantar Rewards Statement

At Kantar we have an integrated way of rewarding our people based around a simple clear and consistent set of principles. Our approach helps to ensure we are market competitiveand alsoto support a pay for performance culture where your reward and career progression opportunities are linked to what you deliver.

We go beyond the obvious using intelligence passion and creativity to inspire new thinking and shape the world we live in. Apply for a career thats out of the ordinary and join us.

We want to create an equality of opportunity in a fair and supportive working environment where people feel included accepted and are allowed to flourish in a space where their mental health andwell beingis taken into consideration.

We want to create a more diverse community to expand our talent pool be locally representative drive diversity of thinking and better commercial outcomes.

Kantar is the worlds leading data insights and consulting company. We understand more about how people think feel shop share vote and view than anyone else. Combining our expertise in human understanding with advanced technologies Kantars 30000 people help the worlds leading organisations succeed and grow.