Director, Content Marketing

Who We Are

Robert Half one of FORTUNEs Worlds Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for aDirector Content Marketingto join the Marketing department.

The Director Content Marketing builds and leads a modern content marketing function that drives measurable business impact across brand demand generation and customer engagement. This leader owns the end-to-end content marketing strategy operating model governance and content marketing performance across digital channels with a particular focus on high-quality search- and AEO-optimized content marketing assets.

This role is squarely focused on content marketing strategy and execution working in close partnership with digital marketing and technology teams that own technical implementation. The Director leads a scalable high-performing content marketing engine that fuels pipeline strengthens brand authority supports audience growth and drives competitive differentiation while maintaining clear swim lanes with Communications which leads thought leadership editorial strategy executive visibility earned authority and reputation-building content.

What Youll Do

Content Marketing Strategy Audience Alignment & Planning

• Develop and own a full-funnel content marketing strategy aligned to client acquisition talent acquisition integrated marketing priorities and Robert Halfs audience growth objectives.

• Translate audience intelligence business insights marketplace trends and industry knowledge into actionable content marketing strategies for hiring managers business leaders HR and procurement stakeholders and job seekers across key verticals.

• With consultation from channel leads define channel-specific content marketing strategies for SEO AEO email paid media and conversion pages that align to demand generation priorities.

• Build and manage a prioritized content marketing roadmap focused on high-intent search opportunities conversion-focused landing pages and campaign-integrated content marketing assets.

• Establish content marketing standards that improve consistency quality performance and differentiation across practice groups and specializations.

• What success looks like: Content marketing is clearly segmented by audience and funnel stage tightly aligned to GTM priorities and focused on high-conversion opportunities.

Content Marketing Creation Optimization & Performance Execution

• Drive quality consistency and performance of marketing content across digital channels and audience journeys.

• Partner with channel strategy leads to develop content marketing assets across SEO and AEO-driven pages conversion-focused landing pages email marketing lifecycle programs and paid media.

• Ensure content marketing assets are built around search intent user needs answer quality and conversion goals.

• Partner with channel leads on testing frameworks and optimization roadmaps including conversion rate improvements message clarity differentiation and SEO/AEO refreshes.

• Implement scalable AI-assisted content marketing workflows that improve speed while maintaining quality accuracy compliance and brand standards.

• Standardize content marketing quality across high-volume job and solution pages in partnership with Web teams.

• What success looks like: Content marketing consistently converts driving qualified leads applications inquiries and pipeline.

Content Marketing Performance Funnel Impact & Growth Optimization

• Define and manage content marketing KPIs aligned to Robert Halfs business model including client leads and inquiries job applications candidate engagement conversion rates organic visibility and AI-driven visibility.

• Partner with Analytics and channel leaders to build a clear attribution model that connects content marketing performance to leads applications and business impact.

• Identify conversion bottlenecks across the funnel and prioritize optimization opportunities for high-impact pages and campaigns.

• Drive a culture of testing and continuous improvement including A/B testing messaging and CTAs landing page optimization and email journey iteration.

• Scale repeatable content marketing playbooks for high-performing segments roles industries solutions and audience needs.

• Shift from content volume to content marketing effectiveness and conversion efficiency.

• What success looks like: Content marketing is directly tied to pipeline growth and performance insights continuously improve results.

Team Leadership Cross-Functional Collaboration & Content Marketing Operations

• Build and lead a centralized high-performing content marketing team supporting multiple audiences.

• Establish scalable content marketing operations including intake prioritization workflows governance quality standards and performance routines.

• Provide clear role clarity across Content Marketing team member responsibilities.

• Partner closely with Digital Marketing Marketing Technology Web Integrated Marketing Field Marketing Analytics Brand and Communications to ensure complementary capabilities and clear ownership boundaries.

• Manage agencies and external partners as extensions of the team as needed.

• Bring consistency quality and scale to a distributed content marketing ecosystem.

• Fosters a culture of continuous learning feedback and accountability.

• Promotes employee engagement recognition and well-being to drive team effectiveness and retention.

• What success looks like: A well-orchestrated content marketing engine scales efficiently across teams markets audiences and channels.

What Youll Need

• BA in Marketing Communications English Journalism Business or related field.

• 10 years of experience in content marketing digital marketing or related leadership roles.

• Proven success in B2B and B2C content marketing with measurable impact on pipeline conversion engagement and revenue.

• Deep expertise in SEO-driven content marketing strategy search intent content performance and AEO principles.

• Experience leading multi-channel content marketing programs and building scalable content marketing operations.

• Demonstrated ability to build lead and develop content marketing teams.

• Exceptional marketing writing editing and storytelling capabilities.

Preferred

• Experience building a content marketing function from the ground up.

• Familiarity with AI-assisted content marketing tools and workflows.

• Experience partnering closely with technical SEO web analytics performance marketing and marketing technology teams.

• Background in high-growth performance-driven marketing environments.

Success Metrics

• Growth in organic and AI-driven AEO content marketing visibility.

• Increased content marketing contribution to pipeline and revenue.

• Improved conversion and engagement metrics across channels.

• Successful build-out of a scalable high-performing content marketing team.

• Adoption of AI-assisted workflows with strong quality outcomes.

The typical annual salary range for this position is shown below and is negotiable depending upon experience and location. The position is eligible for a discretionary annual bonus.

We offer exceptional earning potential and a competitive benefits package including group health insurance benefits (medical vision dental) FSA and HSA healthcare accounts life and accident insurance adoption and fertility assistance paid parental leave of up to 6 weeks and short/long term disability. Robert Half provides paid time off for vacation personal needs and sick time. The amount of Choice Time Off (CTO) our people receive varies based on their years of service and is pro-rated based on the hours worked per week. A new hire earns up to 17 days of CTO per calendar year. Our people also receive up to 11 paid holidays per calendar year. We also offer the opportunity to contribute to our company 401(k) savings and investment plan or deferred compensation plan (if eligible) with an employer match of 100% on the first 3% of your contributions for eligible employees. Learn more at .

Robert Half Inc. is an Equal Opportunity Employer. M/F/Disability/Veteran

As part of Robert Halfs Corporate Services facility employment process any offer of employment is contingent upon successful completion of a background check.

Our recruiters use their expertise and may utilize AI to help with their evaluation of candidates.

Robert Half is committed to being an equal employment employer offering opportunities to all job seekers including individuals with disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to apply for a position please contact us by sending an email to or call 1.855.744.6947 for assistance.

In your email please include the following:

• The specific accommodation requested to complete the employment application.

• The location(s) (city state) to which you would like to apply.

For positions located in San Francisco CA: Robert Half will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

For positions located in Los Angeles County CA: Robert Half will consider for employment qualified applicants with arrest or conviction records in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.