Director Content Marketing

Job Description

Key Responsibilities

• Own the strategic content roadmapbuild the annual content strategy aligned with demand generation goals covering all stages of the buyer journey (awareness education consideration purchase adoption renewal advocacy). Define content pillars messaging frameworks and the editorial calendar that ties everything together.

• Drive measurement and optimizationestablish content KPIs across the full funnel (engagement lead generation pipeline influence revenue attribution). Build a robust measurement framework leveraging Salesforce multi-touch attribution and content analytics. Report on impact to leadership and use data to continuously improve performance.

• Align the channel strategywork with the segment strategy leads in TAAP to determine the optimal mix of channels to reach your audience (email paid media owned platforms earned media customer advocacy). Make data-driven decisions about format length and distribution by stage and channel. Own the content delivery workflows.

• Align content with ABM and sales prioritiesintegrate content strategy with account-based marketing efforts and segment-specific initiatives. Work closely with Sales leadership to translate win/loss insights into content. Partner with Product teams to convert feature announcements into compelling customer narratives.

• Lead and develop a small high-performing teammanage 2-3 content managers and producers. Set expectations coach on strategy and craft and grow team capabilities. Get hands-on: write edit and produce content yourself. Balance strategic work with tactical execution modeling both the thinking and the work.

• Build cross-functional alignmentpartner with Demand Generation Product Marketing Sales Enablement and Product leaders to ensure content supports strategic priorities. Influence marketing roadmaps advocate for content needs and deliver against commitments.

Required Qualifications

• 5 years of progressive experience in content marketing at the director or senior manager level with 2 years managing content teams. You have led content functions and understand how to scale content operations.

• Proven track record building content strategy and translating it into an executable measurable editorial roadmap. You can articulate the why behind your strategy and track progress against clear metrics.

• Analytical mindset with hands-on experience in measurement frameworks content performance analysis and optimization. You are comfortable with Salesforce marketing automation multi-touch attribution and analytics tools. You let data guide decisions.

• Excellent writer and editor who can produce clear compelling brand-aligned content across formats: long-form thought leadership case studies email web copy and more. You have strong editorial judgment and an eye for quality.

• Experience in B2B professional services or financial services (tax accounting audit legal). You understand buyer complexity longer sales cycles and how professionals make decisions.

• Ability to balance strategy with execution. You are comfortable moving between 30000-foot roadmap planning and rolling up your sleeves to produce content. You thrive at both.

• Strong interpersonal and communication skills. You can influence cross-functional teams build alignment on strategy and navigate organizational dynamics with tact and clarity.

Preferred Qualifications

• experience with demand generation ABM (account-based marketing) customer advocacy programs or building content functions from the ground up.

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Whats in it For You

• Hybrid Work Model: Weve adopted a flexible hybrid working environment for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.
• Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.
• Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.
• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.
• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.

In the United States Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health dental vision disability and life insurance programs as well as a competitive 401k plan with company addition Thomson Reuters offers market leading work life benefits with competitive vacation sick and safe paid time off paid holidays (including two company mental health days off) parental leave sabbatical leave. These benefits meet or exceeds the requirements of paid time off in accordance with any applicable state or municipal laws. Finally Thomson Reuters offers the following additional benefits: optional hospital accident and sickness insurance paid 100% by the employee; optional life and AD&D insurance paid 100% by the employee; Flexible Spending and Health Savings Accounts; fitness reimbursement; access to Employee Assistance Program; Group Legal Identity Theft Protection benefit paid 100% by employee; access to 529 Plan; commuter benefits; Adoption & Surrogacy Assistance; Tuition Reimbursement; and access to Employee Stock Purchase Plan.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations unless otherwise noted the base compensation range for this role is $137200 USD - $254800 USD. Base pay is positioned within the range based on several factors including an individuals knowledge skills and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.

We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.

As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

Thomson Reuters makes reasonable accommodations for applicants with disabilities including veterans with disabilities and for sincerely held religious beliefs in accordance with applicable law. If you reside in the United States and require an accommodation in the recruiting process you may contact our Human Resources Department at. Disability accommodations in the recruiting process may include things like a sign language interpreter making interview rooms accessible providing assistive technology or other relevant accommodations. Please note this email is not intended for general recruitment questions and we will promptly respond to inquiries regarding accommodations. More information on requesting an accommodation here.

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