Director, Conferences Marketing, Web Strategy

The Director of Web Strategy Conferences Marketing leads the strategy planning optimization and ongoing evolution of conference sites and related digital experiences. This role will ensure that conference websites effectively support attendee speaker sponsor exhibitor and internal business needs throughout the event lifecycle from initial awareness and registration through on-site engagement and post-event follow-up.

This role will partner with product owners on how conference web initiatives are prioritized scoped measured and delivered. The Director works closely with Conferences IT web content search strategy analytics marketing Product and other stakeholders to ensure that conference sites are intuitive accessible brand-aligned and optimized for conversion and engagement. This position will directly manage our web ops strategy and team for the conference portfolio identify opportunities to improve attendee journeys and develop the team and operating model needed to deliver high-performing digital experiences across multiple events.

Web Experience Strategy and Reporting

• Define the strategic vision and experience principles for conference sites across the full event lifecycle: discovery consideration registration preparation participation and post-event engagement.

• Ensure conference websites clearly communicate event value audience benefits programming speakers sponsors exhibitors logistics and calls to action.

• Identify opportunities to improve key attendee journeys including event discovery registration agenda planning speaker exploration session selection travel and venue planning and post-event content access.

• Inform the long-range vision for conference digital experiences by surfacing attendee needs performance trends competitive insights technology opportunities and evolving event models.

• Establish a standardized web analytics framework defining core KPIs measurement baselines and conversion benchmarks across all conference web properties

• Implement routine reporting to communicate site performance attendee journey insights and business outcomes to leadership and key stakeholders

• Serve as the primary web voice to executive leadership translating complex web data attendee journey trends and portfolio performance into clear strategic recommendations

• Provide senior leadership with routine progress updates and executive briefings on major web initiatives tracking milestone delivery risk mitigation and launch outcomes

Initiative Roadmap and Operations

• Develop scalable templates components and content models that improve efficiency consistency and quality across events

• Define and maintain a strategic roadmap of attendee experience opportunities business priorities and experience enhancements working alongside a Product Owner on execution.

• Define business priorities and experience outcomes partnering with Product and Technology teams to evaluate feasibility sequencing and delivery approaches.

• Maintain alignment between the conference web roadmap the active portfolio of event launches and team capacity.

• Establish planning and launch frameworks that account for critical conference milestones including event announcements registration opening agenda publication speaker updates promotional campaigns and on-site readiness.

• Shape the scope requirements and success measures for each initiative to reflect the highest-leverage outcomes

• Define and maintain launch-readiness standards for conference microsites including content quality accessibility performance analytics SEO integrations and governance.

Web Excellency & Cross-Functional Orchestration

• Manage relationships and integration across IT Digital Experience search strategy product marketing operations and other stakeholders involved in conference planning and delivery.

• Establish clear roles responsibilities workflows and decision-making processes for conference site strategy content design development launch and maintenance.

• Mediate competing priorities and dependencies to keep conference web initiatives on track particularly across registration timelines program development speaker and sponsor needs and event operations.

• Identify and resolve structural gaps in the end-to-end delivery model where work risks fall between teams.

• Build durable trust-based relationships that enable the web strategy team to partner effectively with conference stakeholders and accelerate delivery of high-impact initiatives.

• Create repeatable processes and standards that support consistency across the conference portfolio while allowing individual events to reflect their audiences objectives and brands.

• Regularly review and evaluate AEM (Adobe Experience Manager) structures component architecture and authoring workflows to ensure the technology stack remains modern scalable and easy for marketing partners to use

Qualifications

• Bachelors Degree preferred
• Significant experience leading digital strategy web strategy content architecture user experience or related function.

• Demonstrated ability to develop and execute web strategies across multiple audiences products brands or digital properties.

• Experience leading cross-functional initiatives involving technology content marketing analytics Product and business stakeholders.

• Strong understanding of user research usability testing web analytics SEO information architecture accessibility and digital measurement.

• Experience establishing roadmaps prioritization frameworks governance models and scalable operating processes.
• Familiarity with content management systems (AEM experience a plus) and experience partnering with IT/Product teams to configure and maintain scalable CMS capabilities.

• Familiarity with the Adobe Experience Cloud ecosystem (AEM Sites Assets Analytics) and experience partnering with IT/Product teams to configure and maintain scalable AEM capabilities.

• Demonstrated success managing teams developing talent and building high-performing collaborative cultures.

• Excellent communication facilitation negotiation and stakeholder-management skills.

• Ability to translate complex business and customer needs into clear digital strategies actionable plans and measurable outcomes.

• Strong organizational and project-management skills with the ability to manage multiple concurrent initiatives and time-sensitive event milestones.
• Ability to travel as needed up to 10% annually domestic & international.

Who are we

At Gartner Inc. (NYSE:IT) we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable objective business and technology insights helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979 weve grown to 20000 associates globally who support over 13000 client enterprises in 90 countries and territories. We do important interesting and substantive work that matters. Thats why we hire associates with the intellectual curiosity energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work

Our vast virtually untapped market potential offers limitless opportunities opportunities that may not even exist right now for you to grow professionally and flourish personally. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together our singular unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies cultures religions ethnicities races genders sexual orientations abilities and generations.

We invest in great leaders who bring out the best in you and the company enabling us to multiply our impact and results. This is why year after year we are recognized worldwide as a great place to work.

Gartner is the world authority on AI

At Gartner youll join a company at the very center of the AI revolution. Gartner has proactive objective guidance throughout clients AI journeys. We set the standard for how organizations leverage artificial intelligence to drive meaningful impact. Youll have access to unmatched resources expertise and technology and play a key role in helping Gartner and our clients innovate and grow as we leverage AI to transform business and technology landscapes.

Its an exciting time to be at Gartner with limitless opportunities to make a real impact grow your skills and build a lasting meaningful career in a field thats reshaping the way we operate. If youre passionate about AI and want to be part of a team thats guiding the leaders who shape the world Gartner is the place for you.

What do we offer

Gartner offers world-class benefits highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment we provide the flexibility and support for you to thrive working virtually when its productive to do so and getting together with colleagues in a vibrant community that is purposeful engaging and inspiring.

Ready to grow your career with Gartner Join us.

Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 120000 USD - 167000 USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a role-based uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO a 401k match up to $7200 per year the opportunity to purchase company stock at a discount and more.

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Job Requisition ID:114202

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