Director, Commercialization & Growth- SFBUE

San Francisco Bay University Education (SFBUE) is a wholly owned subsidiary of San Francisco Bay University (SFBU) established to extend and commercialize the universitys innovation beyond higher education. SFBUE operates at the intersection of human capability artificial intelligence workforce transformation enterprise technology research and learning innovation.

SFBUE is developing Capability Science as a scientific foundation for understanding human capability in the AI Age Capability Management as the enterprise discipline through which organizations understand develop deploy and improve those capabilities and SFBUE products as the AI-native commercial platform that operationalizes this work at scale. SFBUE also supports selected SFBU initiatives including Pro while building a broader portfolio of enterprise services research partnerships methodologies and commercial offerings.

Position Overview

Reporting to the Vice President of Strategy & Operations the Director Commercialization & Growth leads development and execution of SFBUEs go-to-market strategy across enterprise products Capability Management Capability Science ecosystem initiatives services strategic partnerships and category development. This hands-on 0-to-1 leader converts emerging science methodologies technology and university innovation into clear market propositions qualified enterprise demand repeatable commercial offerings and durable external relationships. This is an exempt full-time hybrid position with up to 50% travel expected for in-person collaboration in Fremont California as well as for external business activities.

Essential Duties and Responsibilities

• Own and continuously refine the phased go-to-market strategy customer segments ideal customer profiles buyer personas priority use cases market-entry hypotheses and commercialization roadmap.

• Develop positioning packaging pricing pilot structures commercial proposals land-and-expand pathways and conversion models that balance near-term services revenue with recurring platform growth.

• Lead executive customer discovery design-partner recruitment pilot development early customer conversion and structured feedback loops that inform product and methodology development.

• Build and manage the early enterprise pipeline and opportunity process from discovery through proposal contracting support and handoff into implementation or customer success.

• Develop relationships with senior enterprise buyers and influencers across workforce strategy talent learning AI transformation technology strategy and business leadership.

• Identify and develop strategic alliances technology relationships channels research partnerships and ecosystem relationships that strengthen market access credibility evidence generation or adoption.

• Develop the participation value proposition recruitment and launch strategy for the Capability Science Consortium or related research/industry ecosystem initiatives.

• Own the integrated marketing and category-development plan including product marketing thought leadership digital content events executive communications case studies partner marketing and market education.

• Establish commercial operating discipline including CRM pipeline stages forecasting opportunity reviews KPIs marketing effectiveness measures and executive reporting.

• Partner closely with product technology research academic operations finance legal SFBU stakeholders and leadership so commercial commitments are feasible appropriately governed and aligned with brand and intellectual-property requirements.

• Support annual operating planning revenue forecasting sales and marketing budget development and recommendations on when to invest productize expand partner pause or change direction.

• Perform other duties as needed.

Supervisory Responsibilities:

This role may manage external agencies contractors consultants and future commercial team members. The Director is expected to lead cross-functional commercialization work while supporting the establishment of a mature sales and marketing organization.

Minimum Qualifications:

• Bachelors degree in business marketing strategy technology organizational development education or a related field.

• 8 years of experience across commercialization enterprise go-to-market business development product marketing enterprise sales strategy consulting or related roles.

• Demonstrated success taking a new B2B product service offering or business line from concept through market validation and early commercial traction.

• Strong enterprise customer-discovery and consultative-selling skills including experience engaging senior executives and translating ambiguous customer problems into structured opportunities.

• Experience developing positioning packaging pricing pilots proposals and go-to-market plans for complex offerings.

• Ability to build or source commercial infrastructure from scratch including CRM discipline pipeline management forecasting metrics and operating cadence.

• Strong written communication and narrative-development skills across executive commercial product-marketing and thought-leadership contexts.

• Demonstrated comfort operating in an early-stage environment with ambiguity limited resources and a high degree of personal ownership.

Preferred Qualifications:

• Experience commercializing enterprise AI workforce transformation HR/talent technology learning technology workforce analytics or other complex enterprise software and services.

• Experience with category creation market education or commercialization of an emerging methodology research concept or management discipline.

• Experience developing research partnerships industry consortia advisory networks or university-industry collaborations.

• Existing relationships with enterprise leaders in workforce strategy talent learning AI transformation strategy technology or related functions.

• Experience balancing professional services implementation research partnerships and recurring software within a land-and-expand commercial model.

• Masters degree MBA or other relevant advanced degree.

• Bay Area presence and ability to work in person with SFBU/SFBUE stakeholders and external partners on a regular basis.

Knowledge Skills and Abilities:

• Strong 0-to-1 commercialization judgment and ability to distinguish market hypotheses from validated repeatable commercial evidence.

• Ability to sell and build relationships credibly before every aspect of an emerging offering is mature without overpromising product or scientific readiness.

• Strong executive communication customer discovery consultative selling negotiation and partnership-development skills.

• Product and services fluency including understanding of implementation boundaries product readiness customer value measures and recurring-revenue economics.

• Ability to translate complex scientific technical academic or strategic concepts into clear buyer value and coherent market narratives.

• Data-driven commercial discipline including pipeline quality forecasting conversion market validation and marketing effectiveness metrics.

• Demonstrated strong commitment to diversity equity inclusion and social justice.

Salary Range:

The anticipated base salary range for this position is $185000$215000 annually depending on experience qualifications and scope. The role may also be eligible for performance-based incentive compensation and long-term incentive participation subject to applicable plans and approvals.

Anticipated Start Date:

To be determined.

Application Process:

1. For full consideration please submit your completed application letter of interest describing your experience based on the stated responsibilities your leadership approach a current CV/ resume and the names and contact information of three references.

This position description is not intended to cover or contain a comprehensive list of activities duties or responsibilities required of the employee. Duties responsibilities and activities may change or new ones may be assigned at any time with or without notice.

SFBUE is an Equal Opportunity / Affirmative Action Employer: SFBUE is committed to providing equal employment opportunities for all employees and applicants for employment. SFBUE does not discriminate in employment opportunities or practices based on race color religion sex age national origin disability veteran status sexual orientation or any other characteristic protected by law.

In accordance with federal and state disability laws SFBUE provides reasonable accommodations to applicants with disabilities. If you require assistance during the application or interview process please contact