Director, Client Media Strategy & Planning
Chicago, IL - USA
Job Summary
Starcom is the worlds first standalone media agency a storied innovator that continues to lead the way for many of the worlds best brands.
Starcom has long been the professional birthplace and proving ground for marketing leaders CEOs CMOs sales leaders and technology pioneers and we continue to drive the industry with peerless talent and relentless innovation.
From the start weve known that achieving growth for our clients requires understanding and connecting with real people where they live and work in ways they value.
In an AI era we remain Guided By Humanity a phrase that describes our foundational belief that human expertise must remain in the drivers seat supported by the best processes and technology.
With our proprietary capabilities and Publicis Medias industry-leading resources and clout we create ideas that move people and drive transformative business outcomes for brands.
The Director oversees the strategy of all media campaigns across channels. This person is a leader who contributes to the brand strategy and builds solid relationships with clients and internal teams across all levels and functions. As the day-to-day point of contact for senior-level partners the Director facilitates ongoing education for internal teams and clients identifies new revenue growth opportunities and provides team management and strategic insight.
- Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
- Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
- Lead the team and day-to-day client interaction and build maintain and grow client relationships and client business
- Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements
- Write and deliver strategies and POVs as well as oversee the translation of these strategies into the final audience recommendations/plans
- Work with analytics and research teams to identify/apply learnings and the investment and operations teams to ensure flawless implementation
- Analyze clients audience strategiesand work with internal groups to lead business case development
- Facilitate team building through collaboration open communication and focused project management to assure that assignments are executed in a timely manner
- Provide vision direction management and support to individuals within the team to ensure their work aligns with our mission and goals
- Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
- Bachelors degree preferred preferably with a concentration in marketing advertising communications business sociology or consumer insights
- 7 years of media experience
- 5 years of management experience
- Ability to strategically plan campaigns from audience determination ability to best flight and execute campaigns to align with clients strategic goals and KPIs
- Strong understanding of analytics to inform and validate planning and strategy
- History of identifying media opportunities presenting them to clients and executing
- Experience monitoring and recommending improvements to the entire media planning process
- Ensuring people are adopting the best in class tools techniques systems to deliver effective media processes
- Portfolio management of paid media for a large brand
- Excellent communication (written and verbal along with visual storytelling) diplomacy and relationship building and decision making skills with the ability to think creatively
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race color ethnicity religion creed sex sexual orientation gender gender identity gender expression pregnancy childbirth and related medical conditions national origin ancestry citizenship status age disability medical condition as defined by applicable state law genetic information marital status military service and veteran status or any other characteristic protected by applicable federal state or local laws and ordinances.
The Power of One starts with our people! To do powerful things we offer powerful resources. Our best-in-class wellness and benefits offerings include:
- Paid Family Care for parents and caregivers for 12 weeks or more
- Monetary assistance and support for Adoption Surrogacy and Fertility
- Monetary assistance and support for pet adoption
- Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
- Tuition Assistance
- Paid time off that includes Flexible Time off Vacation Annual Sick Days Volunteer Days Holiday and Identity days and more
- Matching Gifts programs
- Flexible working arrangements
- Work Your World Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
- Business Resource Groups that support multiple affinities and alliances
The benefits offerings listed are available to U.S. based employees are reviewed on an annual basis and are governed by the terms of the applicable plan documents.
If you require accommodation or assistance with the application or onboarding process specifically please contact
All your information will be kept confidential according to EEO guidelines.
Required Experience:
Director
About Company
Publicis Media is one of the four solutions hubs of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40], alongside Publicis Communications, Publicis.Sapient and Publicis Healthcare. Led by Steve King, CEO, Publicis Media is powered by its five global brands, Starcom, Zenith, Spark ... View more