Director, Business Analytics

Agency:

Omnicom Media

Job Function:

Strategy and Planning

Job Subfunction:

Research and Insights

Job Description:

DirectorBusiness Analytics

TheBusiness Analyticsteamispivotal in the delivery of modern agency are tightly integrated with planning and investment teams to deliver on and exceed our clientsbusiness goals.
Responsibilities
External facing responsibilities:
Build and develop a deep understanding of the clients strategic issues initiatives and the competitive position.

Ensure that analytics efforts lead to clearcompellingand actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.

Partner with the Planning Investment and Activation teams on annual budget setting media plan development and ongoing budget/plan optimization.

Lead the measurement plan development and execution.

Anticipate clients needs and proactively developing solutions to address them.

Ensuretimelyfollow through on all scheduled and ad hoc deliverables.

Generate and communicate clearcompellingand actionable insights; constructing insightful narratives through sophisticated analytic techniques.

Recommend and implement research that will aid in the consumer insight gathering and strategic process.

Identifyopportunities to continuously improve processes.

Leadmentor and train managers and ADs.

Contributeto the consumer segmentation and audience identification/exploration processes.

Designtests to measure the incremental impact of media on business outcomes.

Providead hoc support to the clients to solve broad strategic marketing problems.


Internal facing responsibilities:
Provide methodological support coachingtrainingand advice toyour direct reports and to the broaderagencyteams.

Partner with the Planning and Investment teams on annual budget setting media plan development and ongoing budget / plan optimization.

Lead and mentor direct reports: continually assess capabilities provide a roadmap for career growth and institute goals to build / expand skills.

Required Skills
Industry Knowledge in marketinganalyticsand data(1stand 3rdparty data solutions data lakes data clean rooms aggregated and user level data)

Experience inintegratedmarketing related to media and/or customer journey development including budgeting revenue forecasting ROI development.

Expertise inaudience-based marketing and data-driven advertising

Solution development: analytic skills critical thinking andclarifying strategic & operational issues as relates to dataand analytics. Problem-solving skills to drive issues to resolution.

Proven leadership ability and strong impactful client relationship experience

Stellar communication and presentation skills: we need someone who is articulate engaging and straightforward and above all can effectively and convincingly translate unstructured businesssolutionsinto innovative customer marketing programs

Ability to train and coach colleagues for growth: being organized and detail oriented prioritizing work business writing & presenting conducting analysis and project management (scope budgeting timing)

Education and Experience
A university degreeand7years ofdata and analyticsexperience in advertising management consulting marketing ordigitalconsulting

Knowledge of agency-side media campaign planning and execution process is desirable but not required


$150k - $175k

Omnicoms policy requires employees to work in the office for a minimum of three days a week unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time and many of our agencies as well as Omnicoms corporate group already require five days of in-office attendance.

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