Director, Analytic Consulting

Epsilon is seeking a Director Analytic Consulting to join our Analytics Consulting practice part of the Analytic Services team. This role provides a clear strategic forward-looking analytics vision that enables effective decision making improves paid media effectiveness and delivers measurable business impact for clients.

In this role you will collaborate closely with Data Science AI Strategy Client Services Product and Delivery teams to translate complex marketing and media challenges into scalable analytic solutions. You will support consultative client engagements define measurement approaches for paid and owned channels and help clients adopt Epsilons analytic capabilities proprietary datasets cleanroom environments and media measurement solutions.

The ideal candidate is a highly collaborative data-driven client-first analytics leader with deep experience in paid media analytics audience measurement campaign performance segmentation and marketing effectiveness. This individual can design and guide complex analytic solutions simplify technical concepts for business audiences and coordinate talented onshore and offshore analytics teams in the execution and delivery of high-quality client work.

• Serve as a client-facing analytics lead for paid media measurement audience analytics and marketing effectiveness engagements across relationships of varying size and complexity
• Define paid media measurement strategies for brand performance and customer-level campaigns creating alignment on KPI frameworks success metrics and reporting expectations across client and internal collaborators
• Partner with client marketing media analytics and agency teams to interpret results and recommend optimizations across audience placement channel creative offer budget allocation and campaign strategy
• Translate complex methodologies including experimentation causal inference attribution segmentation predictive modeling incrementality and closed-loop measurement into clear client-friendly insights and guidance
• Access and analyze data in Epsilons proprietary tools PeopleCloud cleanroom environments CDPs and other data platforms to measure audience quality media exposure campaign outcomes online and offline sales impact and customer behavior
• Oversee media data readiness ingestion and quality requirements to ensure audience and campaign reporting is feasible based on client advertising operations owned digital ecosystems and available data assets
• Develop and communicate actionable insights optimization recommendations executive-ready narratives and quantifiable business impact to clients and senior collaborators
• Author and contribute to analytic plans technical requirements project estimates statements of work timelines deliverables and resource plans that support successful execution
• Develop measurement procedures benchmarks tool playbooks and ways of working that support repeatable scalable paid media analytics delivery
• Coach mentor and develop analytics team members while fostering a collaborative high-performance culture focused on client value innovation and continuous improvement

• Bachelors degree in a quantitative rigor such as Statistics Economics Mathematics Marketing Analytics Engineering Computer Science Data Science or a related field
• 8 years of hands-on relevant experience in analytics data science marketing analytics or digital media analytics
• Demonstrated experience analyzing paid media performance across channels such as programmatic search social display video connected TV experiential and out-of-home including understanding how these channels contribute to digital and broader marketing measurement
• Deep understanding of customer-level marketing analytics audience creation segmentation campaign performance measurement testing attribution incrementality closed-loop measurement and optimization
• Experience measuring audience performance using first-party data Epsilon-owned data assets CDPs cleanroom environments media exposure data and other combined data sources
• Ability to design and implement analyses using large record-level datasets including advertising impressions site visitation audience attributes campaign activity online sales offline sales and customer behavior data
• Proficiency with SQL Python or similar data manipulation and analytic tools
• Strong planning prioritization and project management skills with ability to manage multiple analytics projects requests timelines and resources concurrently
• Excellent verbal and written communication skills with ability to simplify complexity foster dialogue across teams and present analytic findings in a clear compelling business-focused manner
• Skilled in data visualization and executive-level storytelling to communicate the value of analytics to senior collaborators
• Proven ability to collaborate across interdisciplinary teams including Strategy Client Services Product Technology Data Science AI Delivery and Analytics
• Experience managing coaching and developing analytics team members including coordination of junior onshore and offshore resources
• Highly motivated collaborative intellectually curious and results-oriented with a focus on innovation continuous improvement and client value realization

Why you might stand out from other talent

• Masters degree in Statistics Economics Data Science Business Analytics Marketing Analytics or a related quantitative field
• Familiarity with Databricks or similar large-scale analytics platforms
• Experience with data visualization tools and executive reporting environments
• Experience with media mix modeling fractional attribution multi-touch attribution brand lift incrementality testing sales lift and other marketing measurement solutions
• Familiarity with Google Campaign Manager Google Analytics Adobe Analytics cleanroom platforms CDPs DMPs ad servers and major paid media platforms
• Understanding of the MarTech and AdTech landscape including how analytics drives value realization from media identity activation measurement and reporting platforms

Click here to view how Epsilon transforms marketing with 1 View 1 Vision 1 Voice.

When you join Epsilon well create something EPIC together.Were a global leader in data and identity with deep expertise in digital media clean rooms customer data platforms loyalty and marketing services. Positioned at the center of Publicis Groupe Epsilon helps brands deliver personalized experiences at scale and build lasting customer relationships by unlocking the full potential of data and identity. Epsilon operates in 30 countries across EMEA the Americas and APAC with more than 8000 employees.

Check out a few of these resources to learn more about what makes Epsilon so EPIC:

Our Culture: at Epsilon: has five values that define our culture and guide us as we create value for our clients our people and consumers. We seek candidates who align with our company values demonstrate them and make them meaningful in their day-to-day work:

• Act with integrity. We are transparent and have the courage to do the right thing.
• Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
• Innovate with purpose. We shape the market with big ideas that drive big outcomes.
• Respect all voices. We embrace differences and foster a culture of connection and belonging.
• Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

As an Epsilon employee you deserve perks and benefits that put you your family and your finances first. Our benefits encompass a wide range of offerings including but not limited to:

• Time to recharge: Flexible time off (FTO) 14 paid holidays paid sick time
• Family well-being: Parental/new child leave childcare & elder care assistance adoption assistance
• Extra perks: Comprehensive health coverage 401(k) tuition assistance commuter benefits professional development employee recognition charitable donation matching health coaching and counseling

Epsilon benefits are subject to eligibility requirements and other terms.

Epsilon is an Equal Opportunity Employer. Epsilons policy is not to discriminate against any applicant or employee based on actual or perceived race age sex or gender (including pregnancy) marital status national origin ancestry citizenship status mental or physical disability religion creed color sexual orientation gender identity or expression (including transgender status) veteran status genetic information or any other characteristic protected by applicable federal state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories. Epsilon will provide accommodations to applicants who need accommodations to complete the application process. Please reach out to to request an accommodation.

For San Francisco Bay and Los Angeles Areas: Epsilon will consider qualified applicants with criminal histories for employment in a manner consistent with the City of Los Angeles Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919 commonly referred to as the San Francisco Fair Chance Ordinance. Applicants with criminal histories are welcome to apply. #LI-TG1