Director, Advisor Marketing
Minneapolis, MN - USA
Job Summary
The Director Advisor Marketing leads the strategy and delivery of marketing capabilities that help Thrivent advisors build stronger practices deepen client relationships and drive sustainable growth. This leader serves as a strategic partner to Distribution and the field translating advisor needs and business priorities into differentiated scalable marketing solutions.
The Director oversees a modern advisor marketing model that combines high-touch strategic support through our in-house marketing services scalable self-service resources and ongoing marketing training and enablement. This role ensures advisors have access to the right strategies tools content training and resources to market their practices effectivelywhile continuously evolving the experience to make marketing easier more accessible and more impactful for advisors.
The Director of Advisor Marketing is a key member of the Marketing Leadership team reporting directly to the Vice President Advisor Marketing.
The Director of Advisor Marketing is responsible for:
Leading the advisor marketing strategy and service model across the advisor ecosystem creating differentiated levels of support based on advisor needs business objectives and growth opportunities.
Leading the in-house advisor marketing agency providing strategic counsel and marketing execution support that enables advisors and practices to build their brands generate demand engage clients and grow their businesses.
Building a modern advisor marketing experience in partnership with Product Operating team by developing scalable self-service tools campaigns content templates and resources that advisors can easily access customize and activate to support their business goals.
Driving advisor marketing enablement and adoption equipping advisors with the knowledge training best practices and guidance needed to confidently leverage Thrivents marketing capabilities and resources.
Serving as the voice of the advisor within Marketing bringing field insights advisor needs and emerging opportunities into the broader marketing organization and influencing priorities products content and capabilities.
Connecting Distribution and Marketing building strong partnerships with field leaders local engagement teams individual practices new Financial Advisors and marketing teams to translate business priorities into effective marketing solutions.
Leading and developing teams and resources responsible for key advisor growth capabilities including lead generation practice marketing advisor content and collateral campaign activation and marketing education.
QUALIFICATIONS & SKILLS:
10 years experience within Marketing with a focus on sales enablement marketing marketing strategy and execution client acquisition or recruitment marketing.
Advisor or field relationships or experience strongly preferred.
Financial services industry and product knowledge strongly preferred.
College degree required; MBA or other advanced degrees preferred.
Proven ability to build relationships with and influence across all levels within the organization.
Strong verbal and written communication skills.
Demonstrated ability to influence a broad group of stakeholders and senior leaders often without direct authority or span of control team-oriented consensus builder who understands how to achieve buy-in from different leaders builds bridges and designs win-win solutions across a large matrixed organization.
Leadership experience 10 years of management experience.
Collaborative style; focus on results and cross-enterprise solutions.
Pay Transparency
Thrivent provides Equal Employment Opportunity (EEO) without regard to race religion color sex gender identity sexual orientation pregnancy national origin age disability marital status citizenship status military or veteran status genetic information or any other status protected by applicable local state or federal law. This policy applies to all employees and job applicants.
Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation please let us know by sending an email toor calland request Human Resources.
Required Experience:
Director
About Company
Thrivent delivers solutions for banking, investments, insurance and giving that let you achieve what matters for you and your community.