Dir, Marketing

The Director of Marketing and Brand Strategy leads defines and develops Renesas high-level marketing strategies across key and cross-marketing functions to establish short- and long-term marketing frameworks that map to and support the marketing and overall business goals through market analysis and a rigorous insight-driven approach to marketing investment decisions that optimize effectiveness accelerate growth and strengthen long-term brand value. 

This position also plays a pivotal role in shaping and executing the overall brand marketing strategy of the company. This leadership position requires a dynamic and strategic thinker with a deep understanding of branding marketing and semiconductor customer behavior. The position is responsible for driving brand growth and enhancing brand equity through industry thought-leadership positioning and a deep understanding of the strengths weaknesses opportunities and threats of our competitors. This role requires a visionary leader who can inspire and lead cross-functional teams to deliver on the brands promise and objectives. 

Core Responsibilities 

• Strategic Planning: Create omnichannel marketing and brand positioning plans that align directly with marketing and company business objectives. Simplify highly technical concepts into clear value propositions for engineers management and C-level executives. 

• Data and Performance Analytics: Understand and track marketing mix across key channels to evaluate overall marketing effectiveness and performance. Monitor and manage brand marketing equity tracking brand health metrics and implementing omnichannel strategies to enhance brand perception and loyalty. 

• Marketing Reports: Develop and compile marketing strategy reports and presentations that showcase key marketing strategies and initiatives through storytelling analysis and metrics. 

• Market Research: Conduct ongoing competitor analysis audience research and channel assessments to spot emerging trends shifting customer demands and leverage new audience connection opportunities. 

• Team Leadership: Mentor marketing professionals manage external agency relationships and coordinate cross-departmental alignment. Serve as strategic marketing advisor to senior and executive stakeholders. 

Qualifications :

• Bachelors or masters degree in business marketing communications or a related field. 

• 5 years experience in a leadership role. 

• 10 years of relevant working experience with increasing responsibility and strong track record of marketing and brand-strategy leadership and business strategy. 

• Experience working with or within the semiconductor industry whether in-house or as an external partner in a strategic role 

• Analytical and critical thinking skills that convert data and other marketing insights into tangible results.  

• Research-minded conduct competitive marketing assessments and provide actionable insights and plans.  

• Vast knowledge of digital marketing tools content management systems GA4 etc.  

• Excellent communication skills with the ability to convey complex technical marketing concepts to non-technical stakeholders at all levels of the organization especially at the executive level. 

• Ability to develop and implement data-driven strategies that drive business results. 

• Strategically-minded yet strong attention to detail  

• Strong leadership qualities such as team building collaboration and strategic thinking. 

Additional Information :

Renesas is an embedded semiconductor solution provider driven by its Purpose To Make Our Lives Easier. With a global team of over 21000 engineers and problem solvers in more than 30 countries we offer the opportunity to work on worldleading technology for Automotive Industrial Infrastructure and IoT shaping a safer healthier greener and smarter future.

At Renesas TAGIE is our culture grounded in being Transparent Agile Global Innovative and Entrepreneurial. It shapes how we work grow and deliver on our purpose together. This collaborative spirit and mindset drive our semiconductor technology to transform industries and impact millions of lives.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Are you ready to join our team and shape the future with us

Renesas Electronics is an equal opportunity and affirmative action employer committed to supporting diversity and fostering a work environment free of discrimination on the basis of sex race religion national origin gender gender identity gender expression age sexual orientation military status veteran status or any other basis protected by law. For more information please read our Diversity & Inclusion Statement.

Renesas Electronics deals with dual-use technology that is subject to U.S. export controls regulations. Under these regulations it may be necessary for Renesas to obtain U.S. government export license prior to release of technology to certain persons. The decision whether or not to file or pursue an export license application is at the sole discretion of Renesas.

Remote Work :

No

Employment Type :

Full-time