Dir, eCommerce

The Director of eCommerce leads the digital commerce strategy and performance across multiple direct-to-consumer brands driving revenue growth conversion optimization customer experience and online merchandising. This role oversees eCommerce operations develops high-performing teams manages digital commercial performance and partners with cross-functional teams to enhance the online customer journey through data-driven decision-making experimentation and technology innovation.

Key Responsibilities:

• Lead overall eCommerce strategy and digital commercial performance.
• Drive revenue growth through conversion rate optimization (CRO) merchandising pricing and promotional strategies.
• Establish and manage weekly trading reviews to improve business performance.
• Build and scale A/B testing personalization and experimentation programs.
• Optimize the end-to-end online customer journey and checkout experience.
• Oversee website merchandising product presentation and content strategy.
• Partner with marketing creative customer experience and acquisition teams to improve digital performance.
• Lead mentor and develop the eCommerce team while fostering a data-driven test-and-learn culture.
• Manage eCommerce technology platforms automation initiatives and AI-driven improvements.
• Monitor business KPIs customer analytics forecasting and reporting to support strategic decisions.
• Ensure strong data integrity and continuous improvement of site operations.

Qualifications:

• Bachelors degree in Business Marketing Economics or a related field (MBA preferred).
• 12 years of progressive eCommerce experience.
• 5 years of leadership experience managing teams.
• Strong experience with direct-to-consumer (DTC) and omnichannel commerce.
• Proven success managing eCommerce revenue conversion optimization and digital growth.
• Experience with Shopify and modern eCommerce technology platforms.
• Strong analytical forecasting and commercial decision-making skills.
• Experience managing multiple brands or business units preferred.
• Familiarity with AI tools Amazon marketplaces and customer experience optimization is a plus.