Digital Sales Executive Wafb (Gdm) Baton Rouge

About Gray Media:

Today we are a growing multimedia company headquartered in Atlanta Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package including:

• Comprehensive Medical(Rx) Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits including Hospital Indemnity Critical Illness Accident Insurance and supplemental life insurance coverage
• Paid Time Off including Relocation PTO
• Focus on Caring

Salary/Wage:

$100K at plan with a base salary plus commission structure that rewards real performance

Shift and Schedule:

Mon. - Fri. (or at the Managers Discretion)

Job Type:

Full-Time

Job Summary/Description:

Own the Fastest-Growing Advertising Segment in Baton Rouge

Digital advertising is where the growth is and were looking for a driven consultative sales professional ready to lead the charge. This is your chance to sell best-in-class brand-safe globally capable ad tech backed by the markets largest most dominant local audience platforms.

Duties/Responsibilities include but are not limited to:

The Opportunity:
Were hiring a seasoned digital advertising seller who thrives in a primarily outbound environment and can consistently deliver against a $600k annual quota. This role is based in Baton Rouge Louisiana with the capability to target and sell globally.

You will own the full sales cycle prospecting discovery solution design (with internal specialists) proposal negotiation and long-term account growth. No limits on your ambition. Just a full digital product suite expert internal support and a market ready for you to dominate.

What Youll Do:
Build and execute a prospecting plan to generate net-new revenue and pipeline (outbound-first)
Run high-quality discovery to understand business goals funnel performance competitive context and success metrics
Sell integrated digital advertising solutions including:
o OTT / CTV display/video YouTube paid social retargeting SEO / local search paid search / SEM
o Website/landing page strategy analytics/measurement conversion optimization
o Audience strategy creative approach and performance reporting
Develop multi-product proposals tied to real business outcomes leads sales ROAS CAC/LTV foot traffic brand lift and more
Partner with internal teams (digital strategists ad ops creative analytics) to scope launch optimize and retain accounts
Maintain accurate CRM hygiene pipeline coverage and forecast calls
Expand accounts through performance reviews upsells cross-sells and renewals

What Success Looks Like:

In the First 3060 Days:
Master Gray Digital Medias offerings pricing/packaging and process
Establish weekly outbound habits and a target account list
Build a qualified pipeline plan aligned to quota pacing

By 90 Days:
Consistent meeting creation from outbound efforts referrals
Active opportunities with clear next steps stakeholders and timelines
Strong internal collaboration and clean CRM execution
Closing business building toward the annual $600k goal

Within 612 Months:
Sustained performance against a $600k annual quota
High client retention and measurable campaign outcomes
Predictable pipeline generation and forecast accuracy

Why This Role Why Now:
Uncapped earning potential $100K at plan with a base salary plus commission structure that rewards real performance
Sell the full suite no piecemeal products; youll bring true integrated digital solutions to the table
Best-in-class technology brand-safe globally capable platforms trusted by the top advertisers and agencies in the world
Dominant local audience reach paired with the scale and content authority that only a market leader can offer
Room to build a genuine ground-floor opportunity to shape Baton Rouges fastest-growing ad category

Qualifications/Requirements:

Who Were Looking For:
A consultative quota-carrying seller with a track record of new business development digital advertising or agency sales background strongly preferred; other outbound sales backgrounds (B2B SaaS tech or solutions sales) also welcome
Comfortable in an outbound-first environment with the discipline to prospect relentlessly and the polish to close
Experience selling or managing SEM paid social programmatic/OTT/CTV display/video and SEO solutions
A strong communicator who can translate marketing performance data into a compelling business case
Highly organized CRM-disciplined and forecast-accurate
Digital agency executives looking to move client-side are encouraged to apply

Ready to Set the Course
If youre ready to lead in a category built for growth with the tools technology and audience to back you up we want to hear from you.
Apply today and help us define what digital success looks like in Baton Rouge.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WAFB (GDM)-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with Grays employees ability to perform their job duties may result in discipline up to and including discharge.

Required Experience:

IC