Digital Product Manager, Direct-to-Consumer

Cinch Home Services is seeking a customer-focused Digital Product Manager to support and grow our Direct-to-Consumer (DTC) digital product this role you will collaborate with cross-functional teams to drive product enhancements optimize the customer journey and deliver business value. This is a hands-on position ideal for someone with a strong foundation in digital product management who is eager to make an impact in a fast-paced environment.

Key Responsibilities

Product Ownership

• Own and manage the DTC product backlog ensuring alignment with customer needs market trends and business priorities.

• Collaborate with stakeholders to refine requirements and prioritize features that deliver the greatest impact.

• Define clear user stories acceptance criteria and work with engineering to deliver high-quality solutions.

• Partner with the Product team to configure and launch new discount and product codes ensuring accurate implementation across the DTC digital experience.

Customer and Market Focus

• Conduct research to understand customer behavior pain points and market opportunities.

• Translate data insights into actionable product initiatives to improve customer satisfaction and retention.

• Partner with marketing to optimize the performance of key landing pages and conversion funnels.

Execution and Delivery

• Partner with UX/UI designers to deliver user-friendly and visually appealing experiences.

• Collaborate with engineering and QA teams to ensure timely and high-quality delivery of product releases.

• Maintain a testing roadmap supporting and implementing A/B experiments to validate hypotheses and inform decisions.

Cross-Functional Collaboration

• Serve as the primary point of contact for product updates release plans and new initiatives.

• Communicate progress outcomes and key learnings with stakeholders at all levels.

• Work closely with analytics teams to measure performance and identify areas for improvement.

• Partner with the SEO team to identify and act on site performance opportunities ensuring product decisions support organic visibility and technical SEO best practices.

• Perform other duties as assigned.

Qualifications and Experience

Required:

• 3 years of experience as a Digital Product Manager/Product Owner with exposure to B2C digital products.

• Experience working across a multi-platform digital environment managing product initiatives that span multiple systems and tools.

• Bachelors degree in Marketing Business Computer Science or a related field (or equivalent experience).

• Strong analytical skills with experience using tools like Google Analytics or similar platforms.

• Familiarity with marketing funnels customer journey mapping and landing page optimization.

• Basic knowledge of UX design principles and consumer behavior.

• Experience working in an agile environment and using tools like JIRA or Trello.

• Excellent communication skills and a proactive problem-solving mindset.

Preferred:

• Experience running A/B or multivariate tests and analyzing results.

• Exposure to creating product roadmaps and defining OKRs.

• Understanding of web usability and user-centric design best practices.

• Familiarity with analytics and session intelligence tools including Google Analytics Clarity and Nexus/Momentum.

What We Offer

• The opportunity to collaborate with a team of experienced professionals in a growing company.

• A supportive environment for professional development and learning.

• Competitive compensation and benefits.

About Cinch Home Services

Cinch Home Services is a leading provider of home service solutions empowering homeowners to live with confidence and peace of mind. We are committed to delivering exceptional customer experiences through innovative technology and industry-leading expertise.

Join us and help shape the future of how we serve and delight our customers!

Required Experience:

IC