Digital Marketing Student Assistant

• Support digital campaigns that promote undergraduate recruitment enrollment financial aid awareness academic support and other Enrollment Management priorities.
• Translate campaign goals and staff direction into practical social content concepts hooks captions and calls to action.
• Assist with campaign planning audience-focused messaging content sequencing and implementation according to established calendars.
• Prepare stage and schedule approved content across Instagram Facebook TikTok and other appropriate digital platforms.
• Track assigned deliverables communicate progress proactively and identify potential delays or barriers before deadlines are missed.
• Plan capture and edit short-form video for Reels Stories and other mobile-first platforms.
• Capture authentic photography and video that highlight student experiences campus life recruitment events and Enrollment Management programs.
• Develop interview questions coordinate student participants and guide contributors so content remains focused on the intended audience and campaign purpose.
• Write accurate engaging captions and calls to action that align with the University voice accessibility expectations and campaign goals.
• Research emerging social media formats and trends then recommend responsible ways to adapt them for Stanislaus State audiences.
• Maintain assigned portions of the digital content calendar and organize campaign assets footage captions and approvals.
• Review basic performance indicators such as reach engagement video views completion rates and link activity to help inform future content decisions.
• Identify recurring audience questions content gaps and opportunities to make Enrollment Management information clearer and more useful.
• Contribute actionable ideas during campaign planning and explain how each idea supports the audience objective and desired action.
• Collaborate with the Marketing & Communications Lead and partners in Student Recruitment & Outreach Financial Aid the Undergraduate Advising and other Enrollment Management areas.
• Maintain reliable attendance and consistent weekly availability during scheduled work hours.
• Ask thoughtful questions communicate professionally and provide timely updates on project status.
• Receive constructive feedback without defensiveness and return with stronger solutions or alternative approaches.
• Follow University branding accessibility privacy records and social media guidelines.
• Perform other closely related digital marketing duties in support of Enrollment Management priorities.
• Other duties as assigned.

• Demonstrates experience creating short-form digital content for Instagram TikTok YouTube Shorts or a similar platform through academic student organization freelance professional or purpose-driven personal work.
• Basic proficiency filming and editing mobile-first video using CapCut Adobe Premiere Final Cut Pro DaVinci Resolve native platform tools or comparable software.
• Strong writing and copyediting skills including the ability to produce clear captions and accurately communicate names dates links instructions and campaign information.
• Demonstrates ability to organize multiple assignments manage time effectively and meet established deadlines.
• Ability to work independently after receiving direction while proactively communicating progress questions and potential barriers.
• Ability to receive constructive feedback ask thoughtful clarifying questions revise work and apply feedback to future assignments.
• Ability to exercise professionalism discretion and sound judgment when creating content and representing Stanislaus State.
• Ability to follow established review and approval processes. Content may not be published without supervisor approval.
• Demonstrates digital storytelling ability through required submitted work samples.
• Experience supporting a coordinated digital campaign or maintaining a social media content calendar.
• Experience capturing mobile photography and video in event interview or campus settings.
• Experience interviewing or directing students staff or other participants on camera.
• Familiarity with social media analytics audience engagement content performance and using results to inform future content.
• Familiarity with digital accessibility practices including captions readable on-screen text alternative text and inclusive storytelling.
• Experience creating audience-centered content for education recruitment student services nonprofit public service or another mission-driven organization.
• Experience collaborating on a team project with shared deadlines review processes and multiple stakeholders.

• Undergraduate students must be registered/enrolled in a minimum of six (6) Fall/Spring units.
• Must have received and accepted Financial Aid award for the current semester/year in which you are applying.

Pursuant to theJeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Actthe annual security report (ASR) is now available for viewing at The ASR contains the current security and safety-related policy statements emergency preparedness and evacuation information crime prevention and sexual assault prevention information and drug and alcohol prevention programming. The ASR also contains statistics of Clery Act crimes for Stanislaus State for the previous three years. A paper copy of the ASR is available upon request by contacting the office of the Clery Director located at One University Circle Turlock CA 95382.

Equal Employment Opportunity

The university is an Equal Opportunity Employer and does not discriminate against persons on the basis of race religion color ancestry age disability genetic information gender gender identity gender expression marital status medical condition national origin sex sexual orientation covered veteran status or any other protected status. All qualified individuals are encouraged to apply.

Applicants requiring necessary accommodations to the application process may contact the Human Resources Department at . California Relay Service is available at voice and a federal contractor we are committed to attracting a diverse applicant pool. Please consider completing the Voluntary Self-Identification of Disability form (your response will not be shared with the search committee) at: Stanislaus hires only individuals lawfully authorized to work in the United compliance with federal law all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

The CSU is a state entity whose business operations reside within the State of California. The CSU prohibits hiring employees to perform CSU-related work outside California.

The individuals who appear to be the best qualified for this position will be contacted by telephone or email for an interview.

INFORMATION CONTAINED IN THIS ANNOUNCEMENT MAY BE SUBJECT TO CHANGE WITHOUT NOTICE

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