Digital Marketing Specialist
Job Location:
Newark, DE - USA
Yearly Salary:
Posted:
Application Deadline:
Vacancies:
Job Summary
Digital Marketing Specialist
Newark NJ
$130000 DOE
Schedule: MondayThursday 8:30 AM5:00 PM Friday 8:30 AM1:00 PM
About the Role
We are seeking a results-driven Digital Marketing Specialist to own and execute digital marketing programs across CRM and email paid media and other digital channels.
This is a hands-on role for someone who can move comfortably between strategy execution coordination and analysis. The Digital Marketing Specialist will manage day-to-day CRM and email activity oversee paid advertising coordinate with internal teams and external partners and continuously improve performance across the digital customer journey.
The role reports to the Digital Marketing Manager and owns the respective digital marketing metrics on the companys scorecard. Success requires strong follow-through reliable reporting and the ability to turn performance data into clear recommendations and next steps.
Key Responsibilities
CRM & Email Marketing
Own the day-to-day management and execution of the companys CRM and email marketing program in HubSpot.
Plan build test schedule and deploy email campaigns including newsletters product communications promotions event follow-up onboarding nurture and re-engagement programs.
Manage audience segmentation lists workflows automation personalization lead routing and lifecycle stages to ensure communications are relevant and timely.
Monitor deliverability engagement conversions list health and campaign performance; use testing and analysis to continuously improve results.
Paid Media
Lead the day-to-day management and oversight of paid digital media whether executed internally or through agency and vendor partners.
Support campaign strategy audience targeting budgets creative requirements landing pages tracking optimization and reporting across channels such as Google Meta YouTube display and other relevant platforms.
Review performance regularly and make recommendations to improve efficiency lead quality conversion and return on marketing investment.
Metrics Scorecard & Optimization
Own the digital marketing metrics on the companys scorecard including the accuracy timeliness definitions targets and reporting cadence for each assigned metric.
Maintain dashboards and recurring reports covering accountable activity.
Analyze performance by audience campaign channel and funnel stage to identify trends risks gaps and opportunities.
Translate data into clear insights recommendations and action plans for the Digital Marketing Manager and broader marketing team.
Work with internal stakeholders and partners to improve tracking attribution data quality and reporting consistency.
Planning & Cross-Functional Execution
Develop digital channel plans that support product launches dealer initiatives AD programs events brand campaigns and lead-generation goals.
Manage digital marketing timelines priorities budgets vendors and deliverables escalating risks or performance concerns when needed.
Collaborate closely with creative content project management sales IT and other teams to keep campaigns aligned and moving forward.
Stay current on platform changes digital best practices privacy requirements and emerging opportunities relevant to the companys audiences.
Qualifications
35 years of hands-on digital marketing experience across CRM/email paid media analytics or related channels.
Strong working knowledge of HubSpot or a comparable CRM and marketing automation platform including email creation segmentation workflows reporting and database management.
Experience managing or overseeing paid media campaigns and interpreting performance across major advertising platforms.
Strong analytical skills with the ability to maintain scorecard metrics build clear reports identify meaningful insights and recommend next steps.
Understanding of campaign tracking conversion measurement attribution audience segmentation and funnel performance.
Excellent project-management organizational and follow-through skills with the ability to manage multiple priorities in a fast-paced environment.
Strong written and verbal communication skills and the ability to explain performance clearly to both marketing and non-marketing stakeholders.
A proactive accountable mindset with strong attention to detail and a commitment to continuous improvement.
Preferred Skills
Experience with Google Analytics 4 Google Ads Meta Ads Manager Looker Studio and social media management or reporting tools.
Familiarity with lead nurturing A/B testing and marketing attribution.
Experience working with agencies media partners freelancers or other outside vendors.
Experience in cabinetry building products home improvement manufacturing or a dealer-based business model is a plus.
What Success Looks Like
Success in this role means the companys digital marketing programs are well planned consistently executed and clearly measured. CRM and email campaigns are timely and targeted paid media are actively managed digital projects move forward and performance data is accurate and easy to understand.
The Digital Marketing Manager and broader team can rely on the Digital Marketing Specialist to own the details surface meaningful insights recommend improvements and follow through on the actions needed to strengthen digital performance.
To Apply
Required Experience:
IC
About Company
Mai Placement is an executive recruitment firm specializing in placing high-level candidates across diverse industries by leveraging industry-specific expertise and an intuitive, research-backed matching process geared toward long-term success.
