Digital Marketing Specialist

Founded in 1990 Utility Solutions is a designer and manufacturer of hot-line tools and products for the electrical power industry. Our success is based on working as a team to deliver high-quality products and unsurpassed customer service. We believe that each team member contributes directly to our growth and success as a company. Come grow with us!

We are seeking a Digital Marketing Specialist to join our team in Hickory NC! As a manufacturer that develops builds markets and sells our own products we have a unique opportunity to create compelling content directly from the work happening inside our facility and in the is a hands-on marketing role with responsibilities spanning content creation videography social media e-commerce digital marketing and trade show support. We are particularly interested in someone who can help expand our video and digital content capabilities while contributing across the broader marketing function.

• Plan coordinate capture and edit original photo and video content for social media websites product launches trade shows and other marketing initiatives.
• Coordinate content shoots on the production floor at customer locations and during industry events.
• Work with production engineering sales and other departments to identify opportunities for compelling content and translate technical information into engaging material for a broader audience.
• Collaborate with the existing content creator to maintain a consistent content and publishing schedule.
• Organize and maintain a searchable library of company photo and video assets.
• Assist with planning creating writing and publishing content across company social media channels.
• Monitor and respond to comments messages reviews mentions and tags while maintaining the companys brand voice.
• Route sales inquiries service issues warranty questions and other customer needs to the appropriate internal team member and follow through as needed.
• Monitor social media engagement reach growth and other performance indicators.
• Support the ongoing maintenance and improvement of the companys e-commerce storefront including product images descriptions categorization pricing updates and promotional merchandising.
• Work with operations and inventory personnel to help maintain accurate product availability and lead-time information online.
• Identify opportunities to improve the customers digital experience including product pages links promotions webstore traffic and conversion.
• Support email campaigns promotions product launches sales collateral and other marketing initiatives.
• Assist with trade show preparation logistics booth setup staffing and content creation.
• Travel approximately 10% for trade shows customer visits and industry events.
• Perform other related duties and provide cross-functional support as needed.

• Bachelors degree from an accredited four-year college or university
• 35 years of experience in marketing communications social media content production e-commerce or a related field; candidates with relevant adjacent experience are encouraged to apply.
• Demonstrated ability to capture and edit photo and video content suitable for digital and social media platforms.
• Strong written and verbal communication skills.
• Sound judgment when communicating publicly on behalf of an organization.
• Strong organizational planning and follow-through skills.
• Ability to manage multiple projects and priorities in a fast-moving environment.
• Creative mindset with the ability to identify interesting stories products and processes.
• Ability to understand technical information and communicate it in an engaging easy-to-understand way.
• Collaborative hands-on working style and willingness to contribute outside a narrowly defined area of responsibility.
• Ability to work onsite at our Hickory NC facility.
• Ability to travel approximately 10%.
• Willing and able to successfully complete a pre-employment background check and drug screening.

Experience in one or more of the following areas is a plus:

• Manufacturing industrial technical or trades-related marketing
• E-commerce platforms such as BigCommerce WooCommerce Shopify or similar
• Video editing software such as Adobe Premiere CapCut DaVinci Resolve or similar
• Adobe Creative Suite or Canva
• Google Analytics or other digital/platform analytics
• SEO and conversion optimization
• Paid social media or paid search campaigns
• Email marketing
• Trade show or event marketing