Digital Marketing Manager Customer Relationship Marketing

Enterprise Mobilitys Marketing team is excited to announce the opening of a Digital Marketing Manager - Customer Relationship Marketing!

The Digital Marketing Manager manages full-funnel B2B and B2C digital marketing campaigns testing and optimizing to maximize ROI and account value. This role also manages relationships with external partners and internal teams to support integrated digital marketing initiatives. The Digital Marketing Manager leads a team of digital marketing professionals as well as performs forecasting performance analysis and budget management while driving innovation and best practices across digital strategies.

Enterprise offers an excellent benefits package with market-competitive pay comprehensive healthcare packages 401k matching & profit sharing schedule flexibility paid time off and organizational growth potential.

Compensation decisions will be made based on factors that include but are not limited to experience education location and skill level

Enterprise Mobilityis a leading provider of mobility solutions owning andoperatingtheEnterprise Rent-A-CarNational Car RentalandAlamo Rent A Carbrands through its integrated global network ofindependent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rentalcarsharing truck rental fleet management retail car sales as well as travel management and other transportation services to make travel easier and more convenient for customers.

Privately held by the Taylor family of St. Louis Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.4 million vehicles and accounted for nearly $39 billion in revenue through a network of more than 9500 fully-staffed neighborhood and airport rental locations in more than 90 countries and territories.

We are hiring now for immediate openings. Responsibilities include:

• Manage and optimize regional Digital Marketing channels across SEO SEM display affiliates and partnerships ensuring strategies are effectively implemented to drive brand customer experience and growth objectives
• Manage and develop Digital Marketing Specialists supporting digital marketing growth across all lines of business including reservations sales and lead generation
• Support assigned regional frameworks for personalization testing and optimization that improve customer engagement and deliver measurable outcomes including traffic conversion and lead generation
• Communicate digital marketing priorities progress and outcomes to stakeholders
• Collaborate with Marketing Operations IT and leadership to ensure initiatives are scalable measurable and fully integrated with business needs
• Manage budgets forecasts and contracts of digital marketing initiatives
• Manage day-to-day engagements to ensure plans and tactics meet objectives and goals
• Track and analyze digital marketing KPIs to evaluate channel performance understand trends identify growth opportunities and ensure results are effectively organized and communicated to stakeholders
• Monitor compliance with regulatory requirements and best practices across regional markets in areas such as data privacy and digital security safeguarding customer trust and enterprise reputation
• Monitor industry and technology trends track emerging opportunities and provide strategic recommendations that shape future digital marketing investments and capabilities

In addition to these job functions candidates will also need to display proficiency in the following Competencies:

• Building Relationships
• Decision Making
• Ethics and Values
• Forward-Thinking
• Leading and Inspiring People
• Persuading and Influencing
• Resilience

Equal Opportunity Employer/Disability/Veterans

Minimum:

• Must have a Bachelors Degree in Business Marketing or another applicable field
• Five (5) years or more of Digital Marketing experience
• Five (5) years or more of experience managing high-performing teams across complex organizations
• Five (5) years or more of experience in digital performance channels and marketing technology ecosystems
• Five (5) years or more of strategic marketing experience across B2C and B2B channels including SEM organic search and display
• Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future

Preferred:

• Marketing Product/Technology Experience