Digital Marketing Automation Manager

Digital Marketing Automation Manager

Who We Are

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm Sweden and North American headquarters in Philadelphia PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene Consumer Goods and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier more hygienic and safer place. With impactful innovations coupled with sustainable solutions we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

At Essity:This Is What We Do

About the Role

Essity Health and Medical Solutionsis looking for an experienced Digital Marketing Automation Manager to lead strategic digital marketing initiatives for assigned therapy brand areas and will be responsible for developing executing optimizing and measuring integrated marketing programs across websites email communications social media marketing automation platforms and digital campaigns.

The ideal candidate should live in Philadelphia PA or Charlotte NC.

Were looking for people who embody our values arent afraid to challenge innovate experiment and move at a fast pace. Were always looking for ways to improve our products and ourselves. If this is you wed love to talk.

What You Will Do

This role bridges brand strategy and digital execution by translating business objectives into comprehensive digital marketing plans.

The Digital Marketing Automation Manager serves as the primary digital marketing advisor to the Brand Marketing teams and develops and leads integrated digital marketing strategies aligned to therapy area brand objectives:

• Integrated digital campaign planning and execution
• Website strategy governance and SEO
• Email marketing strategy and execution
• Manage marketing automation platforms and define customer journeys
• Social media strategy and optimization
• Analytics reporting and performance optimization
• Digital agencies and vendor management

1. Website governance/SEO

• Own website strategy and content roadmaps for assigned brands
• Prioritize website enhancements and ongoing maintenance requests
• Partner with Brand Teams to ensure content aligns to customer needs and business goals
• Coordinate website projects with vendors agencies IT and key internal stakeholders
• Oversee SEO implementation and content optimization
• Monitor website performance and recommend improvements
• Lead website quality assurance and launch readiness reviews

2. Social media strategy

• Develop and manage annual social media strategies across assigned brands

• Partner with agencies and vendors on content execution and reporting
• Align with Brand Teams on social content planning and advise on audience engagement recommendations/best practices
• Manage organic and paid social optimization recommendations
• Monitor social performance and identify growth opportunities
• Ensure alignment between social channels and broader campaign objectives

3. Email marketing

• Own email communication strategy and execution including Always On emails as well as campaign-specific and other electronic comms as needed
• Align with Brand Marketing Teams on content planning and advise on audience engagement recommendations/best practices
• Develop and deploy segmented email campaigns through ClickDimensions and HubSpot
• Create and optimize marketing automation workflows
• Manage audience segmentation and database quality
• Conduct A/B testing and personalization initiatives
• Ensure compliance with legal privacy and regulatory requirements

4. Marketing automation platforms

• Support adoption of marketing technology platforms (HubSpot Asana ClickDimensions CRM)
• Optimize campaign workflows using Asana and marketing automation tools
• Improve campaign tracking and reporting processes
• Identify automation opportunities
• Maintain documentation and process standards
• Provide training and support to marketing stakeholders

Who You Are

• 5 years of digital marketing experience with demonstrated success leading integrated digital marketing campaigns
• Proven expertise in website strategy SEO content optimization and website governance including partnership with agencies IT and cross-functional stakeholders
• Strong hands-on experience with marketing automation and CRM platforms and marketing automation platforms such as HubSpot ClickDimensions and related campaign management tools
• Experience developing and optimizing email marketing programs customer journeys audience segmentation A/B testing and lead nurturing campaigns
• Deep understanding of organic and paid social media strategy content planning audience engagement and performance optimization
• Experience working in a global matrixed organization with the ability to influence cross-functional teams and manage multiple stakeholders across regions and functions
• Strong analytical skills with experience measuring campaign performance interpreting digital metrics and making data-driven recommendations to improve results
• Demonstrated success managing external agencies vendors and digital partners while balancing strategic priorities and project execution
• Healthcare medical device pharmaceutical or other regulated-industry marketing experience preferred with knowledge of privacy and compliance requirements
• Excellent communication collaboration and project management skills with the ability to translate business objectives into effective digital marketing strategies

What We Can Offer You

At Essity we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits:

Expected Compensation

Competitive annual salary annual incentive bonus benefits

Pay offered may vary depending on multiple individualized factors such as knowledge skills and experience.

Along with competitive pay you will be eligible for the following benefits:

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
• Wellness program provided through Rally
• Healthcare and Dependent Care Flexible Spending Accounts (FSA)
• 401(k) with employer match and annual employer base contribution
• Company paid Basic Life AD&D short-term and long-term disability insurance
• PTO offering with Paid Holidays
• Scholarship program for children of Essity employees.

Additional Information

The Company is committed to equalemployment opportunity and providingreasonable accommodations to qualifiedcandidates and employees pursuant toapplicable law. We value and encouragediversity and solicit applications from allqualified applicants without regard to racecolor gender sex age religion creednational origin ancestry citizenship maritalstatus sexual orientation physical or mentaldisability medical condition military andveteran status gender identity or expressiongenetic information or any othercharacteristic protected by federal state orlocal law.

If you require reasonableaccommodation as part of the applicationprocessplease contact

Together we are improving lives every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier more hygienic and safer place. With impactful innovations coupled with sustainable solutions we strive to reach more people every year with the necessary and essential solutions for well-being.