Digital Growth Director

Who We Are

SmartRent (NYSE: SMRT) is revolutionizing how people live and work with the industrys only end-to-end platform designed for the rental housing industry. By uniting purpose-built software integrated hardware and full implementation and support in one ecosystem we help owners and operators simplify operations cut costs and deliver exceptional resident experiences. Recognized by Deloitte HousingWire and the PropTech Breakthrough Awards SmartRent is shaping the future of property technology and redefining what it means to make rental housing smarter.

Job Description

SmartRent is seeking a Digital Growth Director for our organization. You will be responsible for the end-to-end lifecycle of our digital campaigns from initial conception and audience segmentation to campaign flight and performance attribution.

While youll have a design team to bring your visual concepts to life you are the architect. You will own the pipes (Salesforce Marketing Cloud/Pardot) the fuel (ZoomInfo) and the engines (CMS LinkedIn & Digital Networks) to ensure our message reaches the right person at the right time.

Responsibilities

• Lead the strategic planning and execution of multi-channel digital campaigns (Search Social Display and Email).
• Build test and deploy lead-nurture programs and transactional emails within Pardot / Salesforce Marketing Cloud.
• Utilize ZoomInfo and Salesforce CRM to identify high-intent accounts and fresh prospects ensuring the Sales team has a steady stream of qualified pipeline.
• Direct-buy and manage campaigns across LinkedIn Ads and major digital ad networks optimizing for conversion.
• Track the full funnel. Youll be responsible for reporting on campaign ROI conversion rates and cost-per-acquisition (CPA) using Salesforce dashboards.
• Maintain the integrity of data flowing between ZoomInfo Pardot and Salesforce to ensure seamless lead routing.

Required Qualifications

• 3-5 years of experience in Demand Generation or Growth Digital Marketing in a B2B SaaS or Multifamily environment.
• 35 years of hands-on experience specifically within Pardot aka Salesforce Marketing Cloud. (Trailhead certifications are a plus). Proficiency in tag keyword and SEO best practices optimization and management. Experience using Salesforce CRM.
• Proven track record of managing $40000 monthly budgets on LinkedIn Campaign Manager and programmatic display networks.
• High proficiency in ZoomInfo (Marketing & SalesOS) for list building intent monitoring and database enrichment.
• You dont just export data; you interpret it. You should be comfortable with A/B testing frameworks and multi-touch attribution models.
• Experience working alongside marketing sales enablement graphic and web designers to provide clear briefs that result in high-performing assets.

Preferred Qualifications

• Previous experience working for a SaaS company or tech startup with enterprise solutions.
• Experience in Property Management Real Estate Technology or Multifamily vendor marketing.
• Hands-on experience with marketing automation and CRM platforms (e.g. HubSpot Marketo Salesforce).
• Strong understanding of the B2B sales funnel and pipeline generation.

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