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Digital Content Producer


Job Location:

Grand Rapids, MI - USA

Monthly Salary: Not provided by the employer
Posted: 29 September 2026 (2 days ago)
Application Deadline: 27 December 2026
Vacancies: 1 Vacancy

Job Summary

The Digital Content Producer is responsible for creating 3-5 locally focused stories each day for (everything from quick-hits to breaking news and enterprise reports) producing engaging posts for our social channels editing broadcast copy to ensure it meets digital standards curating high-performing content from wire services and zoning homepage layouts driven by position also edits/publishes reporter verticals and may front verticals occasionally.

This role will contribute to building a loyal audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities:

  • Publish 3-5 stories per shift (quick-hits breaking news and reported pieces).
  • Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
  • Edit reporter content and package it for web.
  • Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
  • Promote and distribute news content on social media.
  • Contribute to long-term and special digital projects.
  • Build a positive working relationship with digital director digital executive producer and newsroom staff.
  • Ability to work under pressure during breaking news and severe weather coverage.
  • Responsibly and respectfully interact online and over the phone with community members.
  • Other duties as assigned.

Skill/Experience Requirements:

  • Bachelors degree in journalism or related field with focus on digital content creation preferred.
  • Engaging headline writer.
  • Capable of researching interviewing and writing original news articles.
  • Knowledge of AP Stylebook social media audiences and SEO.
  • Strong multi-tasking abilities.
  • Strong news judgement.
  • Enjoys working with a team and has excellent interpersonal skills.
  • Strong communicator.
  • Proficiency in MS Office and WordPress.
  • A desire to learn and grow.

Work Hours:

This is a full-time position. Schedule to be determined upon hiring but daybreak weekend or nightside hours are likely.

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Required Experience:

IC


About Company

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As the largest TV station operator in the U.S. reaching nearly 39 percent of households, Nexstar Media Group offers unrivaled audience access and influence.

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