Digital Content Manager Wnem

About Gray Media:

Today we are a growing multimedia company headquartered in Atlanta Georgia. We are the nations largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WNEM:

At WNEM it is our job and inherent desire to be the best local television station in the Mid- Michigan market and the #1 digital platform across the state region and the country. We are committed to the highest standards of excellence in our local news entertainment information and public service programming.
We have the top-rated news station plus broadcast website. We are a Midsize market with opportunity to grow. We are a self-starting team driven for success with unique selling opportunities for a creative seller. Essential to that effort is a foundation of honesty and integrity qualities which help us earn and build trust with our viewers co-workers and business partners.

Job Summary/Description:

WNEM is looking for a forward-thinking high-energy Digital Content Manager to lead our growing digital operation and oversee the creation and publishing of content across all WNEM multimedia platforms. This role will drive audience engagement and expand CTV/streaming performance while ensuring the station stays ahead of digital best practices and emerging trendsincluding SEO and social strategy.

As part of the newsroom leadership team the Digital Content Manager helps deliver accurate timely and compelling content for a diverse audience. The ideal candidate is an exceptional writer and communicator who thrives in a fast-paced deadline-driven newsroom.

Duties/Responsibilities include but are not limited to:

- Write and publish breaking and enterprise coverage across WNEMs digital and various social platforms.
- Lead the collection and verification of user-generated content and produce enterprise/interactive storytelling including interactive maps infographics special online streams and CTV shows.
- Use analytics to monitor engagement optimize video and story placement and increase overall digital consumption.
- Expand CTV adoption and engagement by partnering with news and marketing teams to create and promote exclusive CTV content on platforms such as Roku Amazon Fire TV and Apple TV.
- Increase social referrals by developing engaging shareable content that drives users back to WNEMs owned and operated platforms.
- Track algorithm changes on platforms such as Facebook Instagram and TikTok and adjust posting strategies as needed.
- Lead WNEMs responsible AI strategyâby developing ethical AI-use guidelines evaluating and improving AI tools for content and engagement with human oversight and staying current on AI trends to enhance content delivery all in compliance with our company AI policy.
- Work with the digital team and other newsroom leaders to build and execute content plans including regular reviews of successes and opportunities using digital analytics tools.
- Lead and coach a team of digital content creators ensuring they are trained supported and meeting goals.
- Collaborate closely with reporters producers and newsroom staff to identify breaking news trends and features for digital distribution.
- Manage content flow by prioritizing coverage and monitoring all digital channels to ensure timely accurate publication.
- Coordinate with marketing and promotions to align digital strategy with station-wide initiatives.

Qualifications/Requirements:

- Minimum 3 years of experience developing creating and executing content for broadcast digital and social platforms.
- Knowledge of SEO best practices and social media strategy.
- Familiarity with digital publishing tools and content management systems (CMS).
- BS/BA in Journalism/Communications or equivalent experience.
- Demonstrated ability to evaluate and integrate emerging AI technologies including AIs role in SEO optimization.

Preferred:
- HTML Canva Adobe Creative Suite experience and ENPS knowledge.
- Must be available for flexible scheduling including mornings afternoons evenings late nights holidays weekends and additional hours as coverage demands.

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WNEM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with the ability of Grays employees to perform their job duties may result in discipline up to and including discharge.

Required Experience:

Manager