Digital Content Creator
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Job Summary
Digital Content Creator
Position Summary
The Digital Content Creator is responsible for planning creating managing and publishing engaging digital content across all dealership and automotive group platforms. This role serves as the face and voice of the dealership online producing high-quality photo video and digital content that drives brand awareness customer engagement vehicle sales service traffic and community involvement.
The ideal candidate is creative energetic comfortable on camera skilled in video production and social media trends and is passionate about creating and taking ownership in their projects.
Key Responsibilities
Content Creation & Production
- Create daily content featuring new and used vehicle inventory dealership promotions service offers employee spotlights customer deliveries and community events.
- Capture and edit professional photos and videos for digital platforms.
- Develop creative concepts and campaigns that align with dealership marketing goals.
- Write compelling captions headlines and calls-to-action.
Social Media Management
Manage and publish content across:
- TikTok
- YouTube
- Google Business Profile
- LinkedIn (as needed)
- Daily posting and content scheduling 6-8 times per day.
- Monitoring comments messages and engagement opportunities.
- Following current social media trends and adapting them for the automotive market.
- Growing followers engagement and audience reach.
Qualifications
- Experience creating content for TikTok Instagram Facebook and YouTube.
- Strong photography and videography skills.
- Proficiency with video editing software such as Adobe Premiere Pro Final Cut Pro CapCut Canva or similar tools.
- Excellent communication and storytelling abilities.
- Ability to work independently and meet deadlines.
- Availably after hours for company functions and community events.
- Valid drivers license.
Preferred
- Drone photography/videography experience.
- Graphic design experience.
- Experience running paid social media campaigns.
- Knowledge of SEO and digital marketing best practice.
Why Join Our Team
Join a fast-growing automotive group where creativity innovation and digital marketing play a major role in driving success. Youll have the opportunity to build our online presence showcase exciting inventory engage with the community and help shape the future of our brand
We offer the following benefits- waiting periods may apply.
- 401k and Match
- Health saving account
- Medical dental and vision
- Profit Sharing
- Vehicle purchase program
- Employee discount at any of our locations
- Vacation and PTO
About Company
Detailing At the Parkway Auto Group, we pride ourselves on the fun culture we have created and the career progression opportunities we give to our hardworki...
