Digital Content & Analytics Assistant

JOB TITLE: Digital Content & Analytics Assistant

LOCATION: St. Paul Campus

PAY RATE: $16.50-17.50/ hour

HOURS:Up to 810 hours per week. Must be able to work 2-3 days per week for at least90 minutesat a time. Flexible scheduling around classes.

JOB SUMMARY

The PR/Communications team within the University of Marketing Insights and Communications department is seeking a student interested in websites analytics search and digital content to help strengthen the performance and usability of the Newsroom.

The Digital Content & Analytics Assistant will help track how audiences find and engage with Newsroom content and use that information to improve content performance. The student will gain hands-on experience with website analytics search engine optimization (SEO) WordPress digitalaccessibilityand content strategy.

Visitto explore the website you would help support and improve.

For questions contact:

Sheree R. Curry Director of Communications

ESSENTIAL FUNCTIONS

• Track and report on Newsroom website traffic audienceengagementand content performance.

• Helpidentifyhigh-performing content traffic sources searchtrendsand opportunities for improvement.

• Conduct keyword research and helpoptimizeheadlines summariesmetadataand existing content for search.

• Publish and update content in WordPress.

• Review pages for metadata links formatting alt textaccessibilityand other quality issues.

• Help update landing pages and other Newsroom content.

• Use basic HTML/CSS whenappropriate to help troubleshoot or improve digital content.

• Help turnwebsiteand search data into recommendations for future content.

TRANSFERABLE SKILLS

• Web and digital analytics

• SEO and digital content strategy

• Data interpretation and reporting

• WordPress and web content management

• Digital accessibility and user experience

• Translating data into actionable recommendations

• Interestin websites analytics SEO digitalcontentor technology.

• Strong analytical problem-solvingand organizational skills.

• Attention to detail and ability to work independently.

• Computer Science data or business analytics marketing communications web design UX/UIand related majors are especially encouraged to apply but students from any major are welcome.

• Experience with website analytics SEO tools or WordPress is helpful but not.

• Knowledge of HTML and CSS is preferred but not.

ELIGIBILITY

To be eligible for student employment St. Thomas students must be degree seeking at the undergraduate graduate and doctoral levels. Students must be actively enrolled at least part-time in courses for credit. For further information on eligibility please see the Student Employee Toolkit on One StThomas.

The University of St. Thomas is an Equal Opportunity Employer including disability and protected veteran status.